Lead Gen & CRM (formerly SharpSpring)

Avantages

En utilisant ce produit, nous bénéficions d'une gestion simplifiée des leads, d'une vue complète de notre pipeline de ventes, de l'automatisation des tâches, de l'amélioration de la personnalisation client, et d'une augmentation de notre taux de conversion. Cela renforce notre efficacité commerciale, favorise la croissance et améliore la satisfaction de notre clientèle.

Inconvénients

Lead Gen & CRM est dépendant à l'égard de la connectivité Internet. Il nécessite également une gestion attentive pour éviter la surcharge d'informations et garantir la protection des données sensibles.

Avantages

C’est une plateforme de marketing automation très performante et abordable. Elle est flexible dans son utilisation et disponible de nombreuses fonctionnalités.

Inconvénients

Le coût de cette plateforme est très élevé et certains éléments de la plateforme ne fonctionne pas correctement.

Avantages

Un outil parfait pour la génération de leads avec différents affichages du pipe commercial. La partie marketing-automation est également très pratique et intuitive.

Inconvénients

Quelques approximations ergonomiques sur mobile

Avantages

The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process.

There is a ton of features to engage users and build your audience, you just need to spend time and be open to exploring ideas.

Implementing dynamic content which changes depending on the customer persona is cool.

The support team always reply same day, there is online chat (US times) too.

Inconvénients

There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again. Strangely the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages. Thinks like buttons for GDPR can't currently be customised which looks odd.

Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere.

Just needs to have someone invest some time to deal with all these issues and implement a decent upgrade.

Generally, all very minor things but stacked up can provide a bit more challenging onboarding process than what it needs to be.

Alternatives envisagées 

Pourquoi passer à Lead Gen & CRM (formerly SharpSpring)

Avantages

My favorite thing about Sharpspring is the ability to track and analyze the entire life of a lead, from start to finish. It allows us to optimize our funnels and nurture prospects from interest to sale. It is a really powerful tool and offers (almost) everything you need for marketing automation from automated workflows to landing pages and forms to email design. I also love their lead scoring.

Inconvénients

Though it offers a lot of features, it's not all that usable compared to similar products. There are countless small usability issues. Landing pages are pretty difficult to create. Support is usually great – but can at times be entirely unhelpful. Automation has some key features other tools allow. Overall, there are just a lot of features that still need to be added in order to really compete.

Alternatives envisagées 

Pourquoi choisir Lead Gen & CRM (formerly SharpSpring) 

Logiciel antérieur 

Pourquoi passer à Lead Gen & CRM (formerly SharpSpring)