--- description: Avis sur ActiveCampaign : présentation du système, fonctionnalités et tarifs. Obtenez des démos gratuites et comparez ce logiciel avec d'autres applications. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ActiveCampaign | Avis, prix et démonstrations - SoftwareAdvice FR --- Breadcrumb: [Accueil](/) > [Logiciels CRM](/directory/4153/crm/software) > [ActiveCampaign](/software/5398/activecampaign) # ActiveCampaign Canonical: https://www.softwareadvice.fr/software/5398/activecampaign Page : 1/104\ Suivant: [Page suivante](https://www.softwareadvice.fr/software/5398/activecampaign?page=2) > La plateforme de CXA (Customer Experience Automation) définie par catégorie d'ActiveCampaign aide plus de 130 000 entreprises réparties dans 170 pays à interagir de manière efficace avec leurs clients. La plateforme donne aux entreprises de toutes tailles l'accès à plus de 500 automatisations prédéfinies qui combinent l'e-mail marketing, le marketing automation et le CRM pour une segmentation et une personnalisation puissantes des réseaux sociaux, des e-mails, de la messagerie, du chat et des SMS. Plus de 75 % des clients d'ActiveCampaign utilisent ses plus de 850 intégrations, notamment à Microsoft, Shopify, Square, Facebook et Salesforce. Disponible à partir de seulement 9 $/mois. - Automatisez les expériences personnalisées sur tous vos points de contact client. - Suivez les préférences, le comportement et de nombreux attributs personnalisés des acheteurs tout au long du cycle de vie du client pour une segmentation plus approfondie et une sensibilisation plus efficace. - Personnalisez les envois en fonction de presque tous les paramètres, afin que vos messages soient toujours ciblés pour le public approprié. - Utilisez les données de l'ensemble du cycle de vie du client pour choisir les meilleurs contenus, heure d'envoi et canal de diffusion pour chaque client. - Créez des campagnes entièrement personnalisées avec un minimum d'effort, puis améliorez votre stratégie d'envoi en temps réel en fonction des comportements des clients. - Répliquez l'expérience personnelle individuelle de chaque client, quelle que soit la taille de votre entreprise. ActiveCampaign offre un service client gratuit, notamment une assistance par chat en direct et par téléphone, une base de connaissances en libre-service et une migration de données complémentaire à partir d'autres programmes. La solution offre également des services de consulting individuels, d'assistance accélérée et de conception personnalisée gratuite pour les grandes entreprises. > > Conclusion : 2570 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 2570 Avis | | Simplicité d’utilisation | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: ActiveCampaign - **Entreprise fondée en**: 2003 ## Contexte commercial - **Prix à partir de**: 15,00 $US - **Type de licence**: (pendant l'essai gratuit) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Chromebook (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, chinois, danois, espagnol, finnois, français, hongrois, indonésien, italien, néerlandais, polonais, portugais, russe, slovène, tchèque, turc, vietnamien - **Pays disponibles**: Allemagne, Australie, Belgique, Brésil, Canada, Chine, Danemark, Espagne, France, Inde, Irlande, Italie, Japon, Mexique, Nouvelle-Zélande, Pays-Bas, Portugal, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - A/B Testing - AI Copilot - AI Sorting - AI Text Generation - AI Text Summarization - API - Accès mobile - Actions découlant d'un événement - Alertes/Notifications - Analyse de l'évolution des ventes - Analyse des campagnes - Analyse des comportements - Analyse des ventes - Analyse prédictive - Analyse visuelle - Application mobile - Apprentissage adaptatif - Archivage et rétention - Attachment Search - Authentification unique ## Intégrations (116 au total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... et 101 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Chat ## Category - [Logiciels CRM](https://www.softwareadvice.fr/directory/4153/crm/software) ## Catégories connexes - [Logiciels CRM](https://www.softwareadvice.fr/directory/4153/crm/software) - [Logiciels de marketing automation](https://www.softwareadvice.fr/directory/1686/automation/software) - [Logiciels d'email marketing](https://www.softwareadvice.fr/directory/4697/email-marketing/software) - [Logiciels de marketing avec IA](https://www.softwareadvice.fr/directory/4615/ai-marketing-tools/software) - [Logiciels de création de formulaires](https://www.softwareadvice.fr/directory/4464/form-builder/software) ## Logiciels similaires 1. 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They have a wide range of experts in all countries that can help you in doing this. ----- ### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5 > **Mamute Nicholas** | *6 juillet 2026* | Matières plastiques | Taux de recommandation : 10.0/10 > > **Avantages**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. > > **Inconvénients**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. > > Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. ----- ### "Email marketing with Ai improvement" — 5.0/5 > **Filip** | *1 juillet 2026* | Enseignement supérieur | Taux de recommandation : 9.0/10 > > **Avantages**: New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's > > **Inconvénients**: Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. > > Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement ----- ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner" — 5.0/5 > **Mark** | *13 juillet 2026* | Machines | Taux de recommandation : 10.0/10 > > **Avantages**: I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. > > **Inconvénients**: ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. > > Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success ----- ### "A dependable e-mail and CRM remedy." — 5.0/5 > **Eric** | *20 juin 2026* | Loisirs, voyage et tourisme | Taux de recommandation : 9.0/10 > > **Avantages**: We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. > > **Inconvénients**: There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. > > In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. ----- Page : 1/104\ Suivant: [Page suivante](https://www.softwareadvice.fr/software/5398/activecampaign?page=2) ## Liens - [Afficher sur SoftwareAdvice](https://www.softwareadvice.fr/software/5398/activecampaign) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Données structurées