Drip

Avantages

Drip outils de cmr et de marketing pour les entreprise

Inconvénients

pas d inconvénients dans l'utilisation du logiciel Drip

Avantages

Drip est un meilleur logiciel de CRM apportant plus d'aide aux e-commerçants dans la gestion clientèleTrès facile à utiliser et puissant dans la spécialité de marketing et la vente . Je le recommande

Inconvénients

J'ai aimé les fonctionnalités de Drip et je l'apprécie beaucoup . Je le recommande

Avantages

When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns

Inconvénients

I have no bad experiences to tell, everything has been correct with good operation

Avantages

The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.

Inconvénients

We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version.

Avantages

It allows you to send personalized emails based on users behaviour, past interaction, etc

Inconvénients

It is time consuming because when we create personalized emails for users it takes time

Avantages

Very powerful system and integrates easily with Shopify.

Inconvénients

Drip's pricing model is and system design is geared around charging you for people who are "active" in their system even if they are unsubscribed from email marketing and you can't legally email market to them. So you end up with an ever growing list in Drip that you are paying for, but not able to market to. You can implement rules/automations to overcome this, however it is extremely complicated to do and their system will reactivate previously deactivated people when a new orders comes back in from Shopify. So you end up with a tangled web of rules and automations just trying to maintain a reasonable list size of customers who you can actually market to. I don't know, but maybe they have designed their system to be unnecessarily complicated to maximise their revenue by charging for people you can't market to? Support is extremely slow and generally only half answers questions. There seems to be absolutely no regard for customer satisfaction or any assistance to actually onboard customer adequately. I won't be referringing any other client sot use Drip.

Avantages

Many features, and option. A very comprehensive tool.

Inconvénients

The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales.

Avantages

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Inconvénients

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.

I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Alternatives envisagées 

Pourquoi choisir Drip 

Pourquoi passer à Drip

Avantages

We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

Inconvénients

It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

Alternatives envisagées 

Pourquoi choisir Drip 

Logiciel antérieur 

Pourquoi passer à Drip

Avantages

Drip is a simple tool yet it means the world to me. On the part of it's functionality, Drip is an easy to use software, easy to launch, easy to integrate, easy to train through customization and most importantly, industrious software. It is a user friendly simple software with endless benefits. As a matter of fact, we are not even close to completely exhausting the benefits Drip carries with it. Am determined to achieve more with it.

Inconvénients

Drip has the most helpful help desk. They tackle question thoroughly well in case we have problems. They have handled all our issues.

Avantages

I love how drip can segment your audience. Everyone knows that's its biggest feature

Inconvénients

I honestly can't think of a single negative besides it costs a lot

Avantages

Drip is robust and has good ecommerce tracking via Shopify

Inconvénients

It was overly complicated on one hand, but also lacked certain features and integrations

Avantages

I think one of my favorite parts is the benefits of syncing with our Shopify storefront. We use Drip for many things but most regularly for weekly email blasts. Being able to link directly to our items, with information and pictures is incredible. As well as being able to see our ROI from those emails.

Inconvénients

Some features don't feel extremely intuitive + take some getting used to, but they do have trainings and good support.

Avantages

Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

Inconvénients

The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Avantages

Drip took us to the next level with Email Marketing. We have been able to create funnels, campaigns, email series, and blasts that have boosted our business. We had just barely dipped our toe in Email Marketing 2 years ago when we started with Drip, and now we use it on a daily basis. We have been able to automate an almost entirely manual process. Highly recommend Drip as an easy to learn and awesome tool to grow your business.

Inconvénients

Learning to set up funnels is not the easiest process at first. Especially if you are new to Email Marketing, however, Drips support team and chat is so easy to use and they will walk you through every step. They also offer video training and training webinars.

Avantages

There are some key qualities that make them stand out from the competition: workflows, rules, and campaigns. Workflows allow marketers to set up automated sequences of emails that are sent when triggered by an event or user action. This helps ensure that customers receive targeted messages at the right times, driving engagement and sales. With easy-to-use visual workflow builders, it’s simple to get started with creating powerful automation sequences in no time. Rules provide businesses with greater control over how they interact with their customers. They can be used to trigger events based on customer behavior such as abandoning a cart or signing up for a newsletter subscription. Campaigns are beneficial because they can be personalized, allowing businesses to tailor emails to best fit the needs of their customer segment. They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more leads into sales.

Inconvénients

Despite its widespread appeal, it isn’t designed for everyone. Instead, Drip has a steep learning curve and is tailored toward an expert audience.

Avantages

I love that Drip is simple enough for someone with no marketing automation experience to pick up and use pretty easily. But that, once that initial hurdle is conquered, there are incredibly advanced features, as well. I have barely scratched the surface of what it can do, but I know that it'll be quite a long time until I figure it out all. However, along the way, I'll have exactly what I need to do the basics, and don't need to hire someone to do it for me.

Inconvénients

The analytics take a bit to dig into, sometimes. They're on so many screens, so it's hard to decipher some of the more insightful information.

Also, the workflows aren't always the most intuitive things, but simple tutorials are helping with that. It's better than most other systems.

Avantages

Drip is a marketing automation platform, not just an email distribution system. It does so much more than send email blasts. It helps you qualify and nurture leads, leading to a better experience for your customers and you!

Inconvénients

It takes a while to learn how to use all the features, specifically the rules, workflows, tags and custom fields. However, once you learn the basics, it's simple to maintain.

Avantages

Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.

Inconvénients

It's occasionally buggy with our RSS feed
Also, the reporting sucks, as it's a whole day before analytics appear after an email send

Alternatives envisagées 

Pourquoi choisir Drip 

Logiciel antérieur 

Pourquoi passer à Drip

Avantages

Drip is an excellent mid-grade option for marketing automation. Here's the long and short of it: Most people think they need fancy all-in-one automation solutions that include web, shopping carts, etc. But those needs are all better served by better platforms. Drip does one thing and one thing well: E-mail. This is where you really need proper automation. And the Javascript snippets allow you to properly integrate with everything else. Unless you're scaling up to the Hubspot level, Drip is your best bet for email and marketing automation.

Inconvénients

The tracking links Drip uses to track user behavior have the nasty side effect of triggering virus software on some people's email programs, not even allowing them to go through links. This is a major software flaw and should be addressed.

Avantages

My sales team absolutely loves this software! Setting up email campaigns and keeping in touch with clients has never been easier for them. Before, it was a daunting task and seemed to take weeks just to initiate a simple campaign, but with Drip, it was done in a matter of hours. The system is intuitive and has increased our client engagement significantly.

Inconvénients

There's nothing to dislike. The team loves using it, and our clients are interacting with us more than ever! I can't find a downside.

Avantages

Ease of use, ease of set up, has all the functions you need without getting too complicated. Works as intented every time. Setting up a next meeting.

Inconvénients

Dashboard isn't very useful and the total lack of conversion source distribution. Direct integration with google analytics would add a lot of value.

Avantages

(1) Dynamic content for easy personalization
(2) Drag + drop workflows that are really easy to use
(3) Text-based emails for stellar delivery

Inconvénients

Honestly, not much! I LOVE Drip and recommend it to every client it's right for.

Avantages

I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM.

Inconvénients

I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field.

Alternatives envisagées 

Avantages

I've written entire articles on the subject. https://medicalmarcom.com/medical-device-marketing/drip-versus-aweber/

Inconvénients

The rules and workflows aren't as intuitive as I'd like. Sometimes I have to open multiple windows to track everything.