SendGrid

Avantages

What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.

Inconvénients

Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features.

Alternatives envisagées 

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Pourquoi passer à SendGrid

Avantages

The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.

Inconvénients

They do not have a way to graphically edit particularly easily like with MailChimp.

To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop.

On the upside this got us to learn how to code better.

Avantages

I feel that the integrations are the best part, many other platforms are in the list, that's great.I also like all the customizable email templates, you can work right away with them and think about becoming more experienced only later. Finally, the reports are extremely detailed.

Inconvénients

This is not for newbies, you need at least a bit of technical knowledge, so the first impact can be not too friendly. I think that the biggest flaw is the pricing, which it's quite high for me and I think that sendgrid is less cost effective than other platforms. Besides, many features are only available with the higher tier plans.

Alternatives envisagées 

Pourquoi passer à SendGrid

Avantages

Basic SMTP - no really a lot to like in fact it's awful

Inconvénients

We have reviewed your account and have determined that Twilio’s services cannot support the content and/or nature of your business.

SLOW support

Alternatives envisagées 

Pourquoi passer à SendGrid

Avantages

A useful tool for managing our business's email campaigns. I was particularly impressed by the email analytics and the integration of the email API.I was able to easily send emails and integrate SendGrid with our existing websites and applications. This made it simple for me to automate our email workflows and saved me a lot of time.Another excellent feature was the email analytics. I was able to monitor email opens, clicks, bounces, and other metrics to assess how well our email campaigns were performing. This assisted us with pursuing information driven choices and further develop our email advertising techniques.Overall, I found SendGrid to be easy to use and understand. The marketing campaign tools were powerful yet simple, and the email templates were simple to customize. Important customer notifications were another use for the transactional email feature.In conclusion, using SendGrid for our company's email campaigns was a great choice for me.

Inconvénients

There were a few areas where I thought there could be more work done.Although the templates themselves were excellent, I occasionally found the editor to be cumbersome and difficult to use. I often had to spend more time tweaking the design than I would have liked, and it could be frustrating to get the formatting just right.The features that make it easier to deliver emails were another area where I thought there was room for improvement. Even though SendGrid has a set of features that help increase email deliverability rates, I still noticed that some of our emails were going to spam folders. Last but not least, the reporting tools occasionally seemed a little overwhelming to me. Although having access to so much information about our email campaigns was wonderful, it could be challenging to know where to begin and how to interpret the results. Overall, I found SendGrid to be a powerful and easy-to-use tool for managing our email campaigns.