ConvertKit

Avantages

I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you're using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing.

Inconvénients

The pricing is not the most affordable if we jump into the marketing and email marketing tool world but is actually considerable. Other than this, my only concern is with putting together the signup forms and landing pages. It's not as great as tools like ClickFunnels, Leadpages, etc., but is still better than AWeber and GetResponse (is what I feel).

Avantages

It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

Inconvénients

I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

Alternatives envisagées 

Pourquoi passer à ConvertKit

Avantages

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Inconvénients

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

Avantages

ConvertKit is your best friend if you are a course or content creator and need to manage a lot of email addresses, send weekly emails, and use automations and auto-emails for sales and marketing. I do a lot of lead magnet generation and have so many different segments of email subscribers - CK is made exactly for this. I love how simple it is, it doesn't got bogged down with email design too much, it's more about functionality and high deliverability.

Inconvénients

I can't think of anything I don't love about ConvertKit for email. For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily.

Avantages

ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

Inconvénients

What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.