ConvertKit

Avantages

Avec Convertkit, il n'y a pas de frais caché. Lorsqu'on est membre, nous avons accès à tout ce qui est inclus dans notre plan et les fonctionnalités sont nombreuses. En bonus, le design épuré me permet d'être efficace.

Inconvénients

En tant qu'utilisatrice francophone, depuis quelques mois, je ne suis plus capable d'écrire directement dans mes infolettre avec les raccourcis claviers pour écrire mes accents. Ce qui est tannant car je dois faire du copier-coller. Avant, ça fonctionnait toutefois.

Avantages

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve.

The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Inconvénients

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Avantages

It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

Inconvénients

I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

Alternatives envisagées 

Pourquoi passer à ConvertKit

Avantages

It's easy to write emails and develop an email funnel.

Inconvénients

the implimentation is dire, it's like a beta release all the time.
the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work.
Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about removing me from their daily tasks lists than dealing with the problem.

this eventually cleared up, I assume it may have been in Avast's hands, but this problem lasted two weeks in convertkits hands.

I then had a list of 5 questions, I recieved a response for one of them by [SENSITIVE CONTENT HIDDEN] who I then didn;t reply in a timely manner for (although he contacted me 3 days after my problems were raised!)
He then got pushy in the emails for me to deal with the problem immediate - which I couldn't do!! I was available to add things to my website 3 days before his response and had other work commitments to deal with, having just now got back to the website, 5 days after my initial problems, he decided to close the ticket to and I quote 'remove them off his daily tasks lists'
I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait another 3 days for a reply to when im busy and told they'll close the ticket again to make themselves look good.

Their customer service is diabolical and their software is sub par.

Avantages

There are a lot of things to love about ConvertKit. It's easy to understand and you can get started quite quickly. The tool has good segmentation, automations, and confirmation emails. Also the email builder works really well!

Inconvénients

The thing I like least is the pricing. If you're just starting out, the price can be a bit high depending on the amount of subscribers.

Alternatives envisagées