Klaviyo

Avantages

Klaviyo est très simple à prendre en main même pour un débutant. Tout est clair et limpide dans la mise en place de mail marketing automatique (Scénarios) et pour les campagnes de newsletter classique. Je recommande vivement Klaviyo !

Inconvénients

Rien à redire de particulier quant à l'utilisation de Klaviyo.

Avantages

Possible de créer une multitude de campagnes marketing, application gratuite et intégration facile.

Inconvénients

Intégration lourde au chargement des pages ce qui impact le SEO

Avantages

Très facile et complet, je ne peux pas me passer de cet outil. Mes fonctionnalités fétiches : - Optimisé pour les vendeurs Shopify- drag and drop très facile à utiliser- report clairs

Inconvénients

Version mobile très mal optimiséeCampagnes SMS non disponibles en france pour le moment

Alternatives envisagées 

Avantages

Après avoir eu l'occasion de testé des logiciels plus d'entrée de gamme, le passage sur klaviyo a été une révolution. Des scénarii faciles à mettre en place, une gestion des mails et de création de mail en mode bloc drag n drop très simple à prendre en main. Un vrai suivi des perf à J+1. Possibilité de mettre des pop-up sur le site de manière dynamique. Logiciel très puissant et recommandé pour tout type de structure.

Inconvénients

Le logiciel est en Anglais. On s'y retrouve vite et si nécessaire, des tutos sont dispos sur les internets.

Avantages

Klaviyo est très simple d’utilisation et intuitif. Je trouve le logiciel génial pour la rédaction d’emailing à destination des clients. La possibilité de personnaliser, d’ajuster et de créer un email unique sont ses qualités.

Inconvénients

Toutefois, klaviyo manque de certaines fonctionnalités. Les analyses et rapports de campagne sont mal synthétisés, ça devrait être amélioré pour avoir une vision globale des retombées de l’application.

Avantages

Très facile à utiliser. La plateforme donne beaucoup de données sur la performance des campagnes (taux de clic, taux de conversion, etc).

Inconvénients

Je n’ai pas rencontré des problèmes en particulier.

Avantages

Facile à prendre et à utiliser , permettant aux entreprises leur bon développement dans le domaine de marketing.

Inconvénients

Je ne rencontre de difficulté au cours l'utilisation de ce logiciel , ce que doit utiliser les petites entreprises pour le bon déroulement de leur marketing.

Avantages

Simple et intuitif, Klaviyo est mon outil de gestion d'emailing depuis des années. Optimisé Shopify, c'est l'outil parfait dont j'avais besoin. Facile à appréhender, meme les collaborateurs les plus novices peuvent rapidement le prendre en main.

Inconvénients

La partie créa mériteraient d'être plus développée : template, choix de typo, etc.

Avantages

Klaviyo est pratique à utiliser, se connecte facilement à un site Shopify et surtout permet de personnaliser énormément le parcours d'achat et de personnaliser les envois d'emails en fonction de leurs achats (nombre d'achat, montant dépensé, temps écoulé depuis la dernière commande...).

Inconvénients

Le prix est élevé par rapport à la concurrence, mais c'est néanmoins un bon choix

Alternatives envisagées 

Pourquoi passer à Klaviyo

Avantages

La facilité à créer les campagnes et les flows.

Inconvénients

La limite de possibilité de mise en page

Avantages

It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.

Inconvénients

A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow.

Avantages

Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account.

Inconvénients

The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for

Inconvénients

BIG SCAM; they are stealing funds; The account was downgraded to a free plan and they kept charging my Creditcard. so then i have tried again to downgradec and on top i did close the account. still same issue. Klaviyo keeps deducting money from our creditcard

Avantages

Easy automation with website and storefront and their incredible email templates

Inconvénients

Their pricing is too high especially when you are not making profit in your business yet

Avantages

After using several CRM solutions, Klaviyo proved to be the easiest to get to grips with. If you're on Shopify, it's the ideal solution, as it's perfectly suited to your needs. The real plus is the competence of the customer success managers.

Inconvénients

Initially, Klaviyo was not translated into French, but this has since changed. Otherwise, very few weaknesses.

Avantages

Very easy and beginner friendly e-mail marketing tool. You can choose between different templates for any topic. I love the connection to Canva for an even easier campaign set up!

Inconvénients

I haven't had any troubles or issues, so the least I like would be the pricing

Avantages

Flows, extensive marketing features over other providers, and eas of use.

Inconvénients

Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing.

Avantages

Its really robust at every price point so you dont have to pick and choose or overpay for functionality you don't use.

Inconvénients

I think it can get so big in terms of flows that finding and managing changes (like broken links) can sometimes be a pain.

Avantages

Easy to use, had all the necessary features

Inconvénients

The cost was getting high especially for a small list. And the support was not always available straight away

Avantages

The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and WordPress to allow for personalized marketing. also, it is highly customizable that also connects perfectly with the vendors and customers.

Inconvénients

on the other side is that it has limited customization flexibility and a steep learning curve, especially for beginners who are first time to start using the platform

Avantages

Drag and drop editor functionality was the best that I have seen on any platform especially with the customisations that you can do with variances in desktop and mobile versions.

Inconvénients

We don't have a global view of all of our accounts. We do struggle to keep all 8 accounts up to the same standard as our main one.

Avantages

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

Inconvénients

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

Alternatives envisagées 

Pourquoi passer à Klaviyo

Avantages

Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo.

Inconvénients

Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with.

Avantages

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Inconvénients

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Avantages

Klaviyo is an excellent tool for our email campaigns at Strongsize, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions. Highly recommended!

Inconvénients

While Klaviyo is a powerful platform, it can be overwhelming for beginners due to its extensive features and settings. The learning curve for mastering advanced tools like A/B testing and complex automations can be steep, which may require additional time and resources for new users.