En savoir plus sur Klaviyo

Klaviyo est une solution d'e-mail marketing basée sur le cloud pour les entreprises d'e-commerce. Parmi ses principales fonctionnalités figurent l'intégration à de multiples plateformes, la segmentation du marché et le reporting des performances. Klaviyo permet aux utilisateurs d'envoyer des campagnes par e-mail ciblées en fonction de paramètres tels que l'historique d'achat et de consultation et la façon dont les clients ont interagi avec les e-mails précédents. La solution offre une intégration à des outils tels que les plateformes d'e-commerce, les organismes de paiement et les outils marketing pour pouvoir centraliser les données provenant de diverses sources. Le tableau de bord de reporting permet aux utilisateurs de mesurer les performances en fonction de paramètres tels que les articles récemment commandés, les demandes de remboursement, l'activité des visiteurs et les recettes générées par les campagnes d'e-mail marketing et les campagnes publicitaires. Les utilisateurs peuvent segmenter leurs clients en fonction de leurs achats antérieurs et envoyer des campagnes par e-mail personnalisées. Klaviyo est disponible sous forme d'abonnement mensuel avec des prix qui varient selon le nombre de contacts. Les utilisateurs ont accès à l'assistance par e-mail et à une base de connaissances incluant des documents et des guides.
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Klaviyo - Prix

Klaviyo est disponible en version gratuite et propose un essai gratuit. La version payante de Klaviyo est disponible à partir de 20,00 $US/mois.

À partir de :
20,00 $US/mois
Version gratuite :
Oui
Version d'essai gratuite :
Oui

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Klaviyo - Avis

Évaluation des fonctionnalités

Rapport qualité-prix
4,4
Fonctionnalités
4,6
Simplicité
4,4
Support client
4,4
Sergio
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
3
Support client
4

5
Publié le 16/09/2022

Top E-mail Marketing Tool For E-commerce Managers

Avantages

Klaviyo's interface is friendly and their features for email and SMS marketing are endless! Especially when it comes to marketing automation and creating workflows with easy drag and drop editors, optimized for mobile use

Inconvénients

Without a doubt I would say NOTHING, I love everything about Klaviyo and their free plan is more than enough to start with before getting enough leads

Douglas
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
5

5
Publié le 20/08/2022

The best email management system

I have no complaints with Klaviyo. It's a great system I use everyday.

Avantages

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Inconvénients

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Dayle
  • Secteur d'activité : Biens de consommation
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
3
Support client
1

3
Publié le 26/12/2019

Great product... with problems.

Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:

"Unfortunately we do not update our plugin very often - but our team will get around to it eventually."

This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

Avantages

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Inconvénients

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Alternatives envisagées 

Mailchimp

Pourquoi choisir Klaviyo 

I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.

Logiciel antérieur 

Mailchimp

Pourquoi passer à Klaviyo

I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.
John
  • Secteur d'activité : Mode et vêtements
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
1
Support client
3

4
Publié le 30/06/2022

Klavyio could be better

It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

Avantages

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Inconvénients

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

Alternatives envisagées 

Omnisend

Pourquoi choisir Klaviyo 

Mailchimp was dumped by Shopify at the moment.

Logiciel antérieur 

Mailchimp
Garrett
  • Secteur d'activité : Biens de consommation
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 06/08/2022

Moved over from competitor and will never look back.

They have top knotch sales and support staff. within a day of submitting an inquiry i was put in touch with someone who helped answer all my questions and set up a follow up call with a more technical employee. They treat you like your their top customer even on one of their lower plans.

Avantages

Easy integration and set up process. I was able to get up an running in under 2 hours. They have a ton of prebuilt flows and automations to get the most bang for you dollar. Their support team is super helpful.

Inconvénients

The UI takes a few a minutes to get used to, but this is the case with most softwares.

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