Talkwalker

Avantages

It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed.

Inconvénients

It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly.

Avantages

Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool

Inconvénients

its limitation that it can only be used as a social media listening tool & that its not a unified solution which can have not just sentiment but advertising spends & content management included as well

Avantages

It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients.

Inconvénients

Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different

Alternatives envisagées 

Pourquoi choisir Talkwalker 

Avantages

I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest.

Inconvénients

Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs.

Avantages

Talkwalker is incredibly customizable. Once you've had a proper demo/training on this tool, honestly the sky is the limit with what you can do. I really enjoy using this product for social monitoring purposes and pulling data to build reports. It is a lot more accurate than other similar tools out there (that I have used) especially when calculating social sentiment. You can also build customized reports right on the platform or email reports!

Inconvénients

The tool isn't the most intuitive or user-friendly, but with a proper training you will quickly learn how to use it. There is just soooo much you can use this tool for! I would say you need to be pretty familiar with boolean queries as it functions mostly on that.

Avantages

Love this software. Have been using it for years and find it so much better than its competitors.

Inconvénients

The pricing is very high and not in line with other platforms offering the same services.

Avantages

An extremely impressive, powerful, and easy to use piece of software that allows for granular analysis down to region, language, device, among others.

Inconvénients

Can be a steep learning curve at first to use.

Avantages

I like that once I set up the keywords to track, I get daily digest emails of keyword mentions in social media and across the web.

Inconvénients

There's nothing I would change about it. It is extremely inexpensive and simple to use. Very straightforward.

Avantages

All the data are collected, statistics are prepared and reports almost got ready and even the timely reports that you prepared their drafts are sent by this app. We worked on an election process for an African country. We traced all social media, got feedback after our candidate's any moves and we could foresee the political issues before they happened by using talkwalker.

Inconvénients

It is really difficult to learn all the specifications and you really need to have a course about the usage. Of course they help you learn to use the program but it takes time.

Avantages

Talkwalker Alerts have helped our PR and social media teams by providing realtime updates on our name in the news and relevant topics. I really like how it includes Tweets and takes you directly to Twitter to view the mention.

Inconvénients

Sometimes, we receive numerous alerts for the same mention - which can flood the inbox.

Avantages

das System kann für sehr unterschiedliche Fragestellungen verwendet und somit für fast alle Kundenbedürfnisse eingesetzt werden - Support und online Handbuch sind sehr gute Unterstützungstools. Der Export aller Daten und Graphiken erlaubt es, sehr gute kundenspezifische Präsentationen zu generieren - das Command Center generiert beste Top Management Attention

Inconvénients

wir haben bisher wirklich keine Schwachstelle gefunden, die beim übernächsten Release nicht korrigiert worden wäre

Avantages

Social media is very helpful in my work. Its content and interface will do your job

Inconvénients

I do not think that enough analytical data is presented.

Avantages

The UX is very user-friendly and the learning curve isn't very steep.

Inconvénients

I'd like to see better support for content performance reporting. It is often very clunky and requires special formulas to calculate basic metrics like engagement rate by reach.

Avantages

Unlike most social listening tools where I would take awhile to get used to, it took me mins to get what I needed exactly

Inconvénients

There isn't much insights from Facebook and Instagram, but this is more of an issue that most listening tools faced due to the aftermath of Cambridge Analytica

Avantages

I've been using Talkwalker for a month now and this tool is actually a lifesaver. Its easy to track hashtags, and mentions, calculate the reach, demographics, sentiment etc. Although the pricing may seem a bit heavy, the tool is actually worth it.

Inconvénients

It doesn't support Instagram story tracking for 'Creators account'.

Avantages

The very comprehensive app is great and gorgeous in every way. These are my favorite features.

Inconvénients

It's a very expensive app. Unfortunately, it is not a suitable application for those who do not have a budget.

Avantages

I've using Talkwalker for creating social media insight reports for about 4 months now. It's been helpful for our team for getting in-depth analysis on the data we publish online. We have linked our official Instagram, Facebook and Twitter pages to Talkwalker. All works fine, I love the simplicity of their analytics section.

Inconvénients

Topic set-up is kind of tricky. It needs boolean knowledge.

Avantages

Our marketing team creates social media insight reports using Talkwalker, my job is to create monthly reports based on the reports generated. They have an inbuilt reporting facility but it's not up to the mark.
User interface is average. but it's really hard to catch up for a first time analytical tool user.

Inconvénients

Reports can not be customised as desired.
The graphics are static so colour change and similar options are not available.

Avantages

Talkwalker has been helping me with social media insights and report creation. The analytics dashboard is user-friendly and easily understandable. Setting up topics and channels was a tricky task but their documentation is pretty solid.

Inconvénients

Topic set-up and channel set-up is tricky. Cost is also higher considered with similar platforms

Avantages

I have been using Talkwalker for measuring the effectiveness of social media copies I write and it helps really well. Although the initial set up was kind of tough, our account manager helped us really well to catch up with the software.

Inconvénients

It's really hard to learn for a non-techie person.

Avantages

An easy way to monitor your mentions on social, easy to follow brands and conversations. Easy tracking.

Inconvénients

Paid option is really expensive and not really worth the change in features, need to up value for money on paid options.