Loomly

Avantages

Après avoir utilisé de nombreuses plateformes de gestion de réseaux sociaux, Loomly est pour moi la plus complète et la plus adaptée à la gestion des entreprises. Facilité à dupliquer des publications, facilité d'utilisation ... Je recommande

Inconvénients

Le seul inconvénient pour moi est la programmation Instagram et le fait de ne pas pouvoir archiver

Avantages

Possibilité de poster sur l'ensemble de ses réseaux sociaux.

Inconvénients

Les tarifs devraient être encore plus flexibles pour coller aux besoins de chacun, notamment les individuels qui doivent gérer de nombreux comptes.

Avantages

L'outil est vraiment complet. Il me permet de gérer plusieurs comptes à la fois sur la même interface

Inconvénients

Il manque la programmation sur Instagram !

Avantages

This is a very user-friendly software for social media scheduling. It is easy to understand and even easier to share and approve between teams.

Inconvénients

There is very little I dislike about Loomly. Occasionally due to privacy and connected social sites' log in changes, I will have to reconnect apps and reschedule posts that failed, but that doesn't happen frequently.

Alternatives envisagées 

Pourquoi passer à Loomly

Avantages

a big pro is the multiple Callender that you can have available in your plan, being able to have clients that have one or two social accounts will end up costing you less as you only need what they need. This was a big part of my moving over from Later.com once I started managing multiple accounts for different businesses. Loomly is not just more affordable when managing multiple accounts but it is also easy to use, easy to swap between calendars and has great features and integrations, like their revision and commenting set-up so my clients can revise their upcoming posts in app making my life much easier

Inconvénients

Not suitable for small businesses that want to manage thier own socials, it's amazing but isn't as intuitive for non-professional users. However, Loomly seems to be set up for professionals and as a professional I love it.

Avantages

Easy to use, handles all of the accounts types I need.

Inconvénients

First off the trending hashtags have not been updated since we signed up and they seem irrelevant. The 100mb for IG video reels is annoying (as the app doesn't have this problem and none of the other platforms do).

Avantages

Ease of use. It's very easy to set up, and get started immediately!

Inconvénients

The only thing I don't like about it, is that it opens multiple windows when duplicating posts between calendars. I can see how this would be helpful for many users, however, It gums up my browser when I'm working for a whole month. But other than that I LOVE IT.

Alternatives envisagées 

Pourquoi choisir Loomly 

Pourquoi passer à Loomly

Avantages

It's got a very clean and simple look. One glance at the calendar will tell me what my social media scheduling looks like for the next several weeks, and I can easily see where I might need to add content. I also love that I can easily move posts around in the calendar to reschedule, which I do often. I appreciate that I can edit photos within Loomly, and I also like that is offers suggestions about what to potentially post about that day, when are good times to post, length of post, etc. I also like that when I tag someone, I can click on their name in the draft and it'll take me to their page, so I can ensure it's the right one (so many have similar names!). I definitely appreciate that I can tag individuals on LinkedIn through Loomly, and not just companies...for some reason, a majority of software I was looking at did not have this feature.

Inconvénients

I REALLY wish I could just have a scrolling calendar that doesn't end. It always bugs me that I can only see 1 month at a time...especially toward the end of the month. And no matter how many times I change the view to "next 4 weeks", it always defaults back to showing me a single month at a time.

It's also frustrating when there are multiple companies with the same or similar names, and it's impossible to tell which is the one you want without adding it to the post, and then clicking on it to confirm. It would be nice if you could set certain companies/pages up as "favorites" for the ones you use often, so that they come up first.

It's also frustrating that as of late, they don't show your tags on X. You have to know the handle of who you want to tag, and you don't get any sort of preview.

Overall, I feel like they spend more time and effort improving the software for Instagram posting, and everything else sort of takes a backseat.

Avantages

That it's reliable and is clearly designed and maintained - and supported - by real, decent human beings who want to provide a great service. I like to be able to move posts with just a drag of a block. I love the 'per channel' customisation too.

Inconvénients

LinkedIn tagging - frustrating. Accept this is likely LinkedIn but I find it the only feature that isn't a great experience for me.

Avantages

I was looking for a company that offered content scheduling for multiple companies with approval processes in place to aid in workplace collaboration. I also like being able to view metrics for multiple platforms in one place. I have integrated it with Canva to make transferring new posts easier. I also like the hashtag collections and trending hashtag suggestions.

Inconvénients

I would like to be able to promote certain posts more easily.

Alternatives envisagées 

Pourquoi choisir Loomly 

Pourquoi passer à Loomly

Avantages

Loomly has been a very easy to use software to manage our social media output. Creating and scheduling is a breeze with it.

Inconvénients

I wish there was a free version of Loomly. I know I know. We can't get everything for free and that's fine, I just don't always get to test a service in the trial period they give you for free. Sometimes I'll get started and it will be months before I get back to what I was doing.

Avantages

Loomly keeps me organized and reduces my stress greatly. I can manage multiple clients on multiple calendars. I like how it helps me choose times and days to post. It also helps suggest hashtags. The biggest deal is the value for a small business and its ability to enable me to take on several clients at once.

Inconvénients

The Google posting is unreliable and I wish the analytics reports could be shuffled by category. Having to post FB stories manually is a pain.

Alternatives envisagées 

Pourquoi passer à Loomly

Avantages

It was easy to setup the software and get started.

Inconvénients

The overall user interface design wasn’t that good.

Avantages

It's so simple. Everything in Loomly is simple, from setting up the accounts to creating content calendars, and collaborating on their fine-tuning with clients.

Inconvénients

Other than content calendar and functions around them it's not a very feature-rich tool at all.

Avantages

Loomly has a very straightforward workflow, it is easy to learn and use, and is very affordable.

You can give your posts different labels to keep tap on your different content types ie podcast, recycled old post, video.

You see recommendations on how good (or not) the day and time you have selected is, for your social media site.

Graphics can be added. A link shortener is part of the software. You go from selecting calendar, content type, social media platform, time and date and review or publish with great ease.

Even better, it now integrates with Facebook paid campaigns. You can set up and deliver your Facebook ads all from the Loomly dashboard.

For the single blogger who just runs one set of social media sites for their blog/business, it's a sweet deal.

Inconvénients

I'm not aware of how you would be able to republish the same post, multiple times. However that is not something I like to do, as I feel it gets 'spammy'.

This software is best for the small blogger. But, hey, that's the majority of us!

Avantages

The ability to tag posts has enabled us to dig deeper into our analytics, tracking content items by subject and design elements, to promote knowledgeable decision making when we revise quarterly social strategy.

Inconvénients

As a relatively new software, there are certain features that they are working to debug, correct, or expand. Some elements in the post building process could likely be streamlined. But customer service is very transparent with issues and opportunities and very willing to help.

Alternatives envisagées 

Pourquoi choisir Loomly 

Logiciel antérieur 

Pourquoi passer à Loomly

Avantages

I love the depth and ease of reporting analytics. The ability to simply pull up a screen, apply a filter and see so much detailed data that's easy to digest isn't something I've seen with the other platforms I've used, which includes the usual popular tools.

Inconvénients

I'm wishing that the connection between Instagram Stories and Pinterest was as robust as it is for the other channels.

Alternatives envisagées 

Pourquoi choisir Loomly 

Logiciel antérieur 

Pourquoi passer à Loomly

Avantages

Enough - barely good analytics report.Easy to start using and gettiung used to it.

Inconvénients

Not good conenction with Instagram.Calendars disconnected.Hassle to schedule posts.

Avantages

This platform allows me to manage all my social networks very efficiently, from the creation and optimization of posts.

Inconvénients

Sometimes I wish I could have more creative freedom to create unique and custom designs for my brand.

Avantages

I like the simplicity of the interface in Loomly, which enables us to find all the tools, move between sections, and perform tasks effortlessly. I also like that there are so many powerful features that allow us to sync calendars, set up ads, add links, and post in hashtag templates. Scheduling is excellent in Loomly, as we were able to synchronize publications on various platforms. Also, due to the full integration with all social media platforms, especially Facebook and Instagram, we have a great ability to manage publishing and follow-up accounts from a central platform in complete harmony. It also helps us to have a box to collect all messages received for ease of filtering and answering them with the participation of the rest of the members according to their specialties. It is also great to have dashboards and reports that explain the analyses in detail and provide us with a lot of statistics that show the levels of participation in our publications, which show us the extent of our success in reaching the target groups.

Inconvénients

Loomly is unique, and I did not encounter any complications or problems during use, as it was not expensive to obtain all the features, and their service team provides the required assistance quickly.

Avantages

The software is very user friendly a robust with features to help grow business.

Inconvénients

Nothing in testing phase. Have not used it enough to know all the features

Avantages

Loomly is a great social media tool with user-friendly interface suitable even for beginners. You can collaborate on the posts with your teammates and also preview the post befor posting it, which is great. Very helpful are also the content suggestions based on trending topics.

Inconvénients

Unfortunately Loomly doesn't offer mobile app which would be very useful when you need to work out of the office.

Avantages

Being able to schedule across all the platforms, with previews of how they'll look, speeds everything up. Content looks like it was made just for that platform, even if it wasn't.

Inconvénients

The optimisation tips are generic and annoying, often telling you the same thing over and over.

Avantages

I loved being able to post to all of our social media without having to sign in to each app. Loomly allows me to post to all of them through one app and that is what I love most about it.

Inconvénients

I do not like how different the process for tagging people in the post is through different social medias. When tagging people on Facebook through Loomly, it is super easy, but when it comes to other social medias it is a bit more difficult.

Avantages

I am the main user of Loomly in my office as the social media manager & one of the graphic designers for the organization. I use it just about every day and I find it very useful for planning posts, organizing my time and posting schedule. I like being able to see the calendar I've created in several different views. I also love being able to see what our feed will look like with the posts I've created, even including future posts that I've assigned but not yet published. I also have found their customer service to be really responsive and friendly, and go the extra mile to figure things out for me when I've had an issue, or not understood something within the app/site. Its been really interesting to use this app, and my department has chosen to continue our subscription past the trial because we like even being able to give each other feedback on posts, assign certain topics to specific people, and see the history of posts & images and pull from those for future posts without scrolling way back in our feeds for that info.

Inconvénients

There are just a few things I would like to see improved with the use of Loomly. Overall, I find the design of the interface it to be very intuitive and easy to use; however the thing holding it back is posting to Instagram. Loomly is a bit behind on integrating it's system with the new Instagram rules (which now DO allow publishing through third party apps). So as of right now, it is not easy to post to Instagram, and in fact it almost feels like a waste of time to even use Loomly for that because you're just creating posts on Loomly and then having to redo everything through Instagram later, or copy and pasting everything from Loomly which is just an extra unnecessary step. I've also found that that part of the interface (especially from the app) to be counter intuitive and it ends up giving me lower quality images than what I uploaded to copy and past into my post. This is really only one area that I've found to be lacking, but to be honest, the point of an app/website like this is to make less work, not more for a social media manager, so I do think it's important to be on top of it.