Buffer

Avantages

L’outil Buffer est simple à utiliser pour programmer sur différentes réseaux sociaux. L’interface est intuitive, et l’utilisation de l’outil est rapide à prendre en main. Le petit plus, c’est le fait de pouvoir obtenir des données statistiques sur nos publications.

Inconvénients

Même si Buffer nous permet d’analyser nos publications, les résultats obtenus ne sont pas assez complets et poussés pour mettre en place des actions correctrices ciblées. La version gratuite du logiciel est aussi assez limitée.

Avantages

un logiciel très pratique pour les community manager

Inconvénients

j’apprécie moin le faite de ne pas pouvoir sélection plusieurs compte

Avantages

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.

Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Inconvénients

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.

Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.

Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Avantages

Buffer is an incredibly powerful and easy-to-use social media management tool. It makes it easy to manage multiple social accounts in one place, helping you save time and energy. Scheduling posts is simple and allows you to customize when and how often you post. The analytics feature is also incredibly helpful, giving you insight into how your posts are performing, who is engaging with them, and what content works best for your audience.

Inconvénients

Though Buffer is a great tool, there are a few drawbacks. The pricing can be expensive for some users, and the features can be overwhelming if you're not familiar with managing social media accounts.

Avantages

The interface is very clean and polished. Overall I found it easy to use and intuitive.

Inconvénients

I used the free version and it was very limited. I wasn't able to use the paid version since I was managing an account that didn't make any profita, so I struggle with how I had to plan the posts.