Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance.
Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere.
Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports.
Darien C. Secteur: Institutions religieuses Nombre d'employés: 2-10 employés
Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.
Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.
Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.
I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.
Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.
Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.
Amber C. Secteur: Marketing et publicité Nombre d'employés: 2-10 employés
Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.
The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!
While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!
Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place.
At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.
Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts.
Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.
Dennis M. Secteur: Logiciels Nombre d'employés: 11-50 employés
I am definitely a fan of buffer, and think they're the front runner in their price range for social media automation.
Buffer is extremely affordable, but in that the variety of options is limited. Buffer is extremely easy to use and as such I have had no problem teaching team members to use it in a matter of minutes. Being able to post directly in groups is a game changer.
When I first started using buffer the analytics side of the equation was included in all plans, now that it's separate it's harder to justify the price tag.
Duane K. Secteur: Photographie Nombre d'employés: Auto-entrepreneur
Does what they say which is allows one to schedule posts to social media.
Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.
Darren W. Secteur: Marketing et publicité Nombre d'employés: 2-10 employés
It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.
It's very easy to use if you're new to scheduling. Just connect the platforms and you'll be scheduling in no time.
The bolt-on features are on different pages and hugely expensive. Prefer to keep everything in one place and make the prices affordable rather than big leaps.