Buffer

Avantages

Buffer permet de gérer plusieurs comptes de médias sociaux (comme Twitter, Facebook, Instagram, LinkedIn) à partir d'un seul tableau de bord. Cela simplifie la planification et la publication de contenu sur différentes plateformes.

Inconvénients

Buffer ne prend pas en charge toutes les plateformes de médias sociaux. Par exemple, certaines fonctionnalités peuvent être limitées sur des plateformes telles que Snapchat ou TikTok.

Avantages

L’outil Buffer est simple à utiliser pour programmer sur différentes réseaux sociaux. L’interface est intuitive, et l’utilisation de l’outil est rapide à prendre en main. Le petit plus, c’est le fait de pouvoir obtenir des données statistiques sur nos publications.

Inconvénients

Même si Buffer nous permet d’analyser nos publications, les résultats obtenus ne sont pas assez complets et poussés pour mettre en place des actions correctrices ciblées. La version gratuite du logiciel est aussi assez limitée.

Avantages

un logiciel très pratique pour les community manager

Inconvénients

j’apprécie moin le faite de ne pas pouvoir sélection plusieurs compte

Avantages

- Link shortening
- Content calendar
- Twitter/X threads scheduling
- 50% off nonprofit pricing

Inconvénients

There's nothing I dislike about Buffer! I think it's a fabulous social media management tool!

Avantages

The AI assistance for making the post content better which is one of the most important reason.

Inconvénients

The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text.

Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns

Avantages

Buffer has a pretty generous free tier, compared to some of its competitors. I used it awhile back for personal accounts and have now come back to it again to manage my business's social media posts. The scheduling tool is easy to use and I like that I can connect it to other tools like Canva and Google Drive. Being able to use it from either my phone or desktop is useful as well.

Inconvénients

Setting up new social media accounts with Buffer is PAINFUL. For example, if I want to connect my Instagram account, it HAS to be a business account, and then Buffer for some reason requires that that Instagram account is ALSO connected to a Facebook Page, and I have to log in via Facebook in order to authenticate. Buffer says that all Instagram business accounts have to be connected to FB Pages, but that isn't actually true. I had to create a basically fake FB Page to connect to my Instagram in order to be able to use Buffer with it. It's way too many steps.

Avantages

I've been using Buffer on and off for many years now but regularly for over 6 months. It's been an interesting ride. I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter. The scheduling is the next most important thing to me and it has worked well.

Inconvénients

For starters I had a heck of a time connecting Instagram and Facebook to Buffer. I had to jump through a bunch of hoops and didn't enjoy wasting hours of my time. To be clear, I don't think it is Buffers fault. I'm pretty sure Meta makes Buffer do all this. It doesn't matter though, I had to work hard to get it all set up.

Avantages

I love the affordability of Buffer, I wanted software that I could easily plan a content calendar and schedule posts. They offer this for free for 3 accounts, and they have seamless integration with Canva which is great.

Inconvénients

I wish they had more features on the free plan, like a basic data and analytics. However it’s only $6 per platform to upgrade for metrics so it’s not bad

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

Buffer was the first scheduling app that really stuck with me and I like the overall culture of their company, transparency, etc. For a while it was great for scheduling.

Inconvénients

Over time, the cons have piled up. Instagram functionality has not kept up with what's offered on the app (collaborator tagging, etc) so posting requires semi-automated workarounds vs full automation.

Alternatives envisagées 

Pourquoi choisir Buffer 

Pourquoi passer à Buffer

Avantages

We found Buffer easy to use, with a user-friendly interface and affordable pricing but in the end we went with Woofy for more interesting user interface.

Inconvénients

We noticed Buffer lacks some advanced features like being able to integrate with Alexa.

Avantages

Buffer is a great platform for managing and scheduling multiple social media channels. It had a good balance of features without being overly complicated or cumbersome to use.

Inconvénients

As a digital agency, I wish I could organize multiple channels into groups or folders for each client.

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

It's nice that everything ties in, but it just seems unnessasary. It was so much easier to just run things on Meta Business Suite

Inconvénients

Just not really needed all that bad. It's cool but we just didn't see much of a use for it. You can't do much without paying for the extra features too.

Avantages

I like the clean and easy to use layout of the software. The setup is easy to create social campaigns.

Inconvénients

Overall the price is competitive , but it increased over time which I was not expecting.

Avantages

Being able to create an entire social marketing campaign in a single place and schedule it to automatically publish to all of our brand's channels.

Inconvénients

The pricing can get expensive really quickly if you have a lot of accounts that you need to manage, especially if you want some of the more advanced features like analytics or if your marketing team has multiple users.

Avantages

Buffer's ease of use and deployment were impressive, making it a breeze to schedule and manage social media content. The features and functionality offered were robust, allowing for efficient campaign management.

Inconvénients

Although Buffer's customer service was satisfactory, there were occasional delays in response time, which affected the overall experience.

Avantages

We use the free plan and it has been beneficial. They have different calendar layouts so you can see what you have scheduled, where, and when. Very user-friendly, It has other features that you can pay for but if you just need a platform where you can schedule posts to 3 different social media platforms at once, Buffer is a great resource.

Inconvénients

Occasionally, there is an issue connecting to Facebook and the scheduled post is not posted. That being said, when this does happen Buffer will send an email notifying us so we can quickly go and post separately just on that one platform.

Avantages

The best part about buffer is the analytics reporting feature that is offered. We used this feature every month on multiple occasions and built our client reports around it.

Inconvénients

The worst part about buffer was the constant pricing changes and lack of support.

Avantages

Well I was using Buffer earlier when there were not many options available. I like it buffer that time because of its features as compared to Hootsuite

Inconvénients

They have very few features and channel integration available.

Avantages

Very straightforward, easy to use, even if you're not familiar with this product, you'll get the hang of it real quick.

Inconvénients

Sometimes, the analytics are not quite right. For example, when I used this for Twitter reports, it didn't took into account posts I shared on Twitter without using Buffer. So this is something to keep in mind when tracking. I had to always double-check Buffer and the Twitter Analytics to get the final numbers.

Alternatives envisagées 

Pourquoi passer à Buffer

Avantages

Buffer has a great UI, its easy to navigate. I also like the Ai assistant it generates the text for social media posts for you.

Inconvénients

Not much bad to say about it to be honest if I had to pick something it would be that sometimes it takes a while to load after logging in.

Alternatives envisagées 

Avantages

Great social media posting scheduler, easy to use and easy to setup. Connecting my social media account was very easy and fast.

Inconvénients

The price was not really what i was expecting but worth it.

Avantages

Buffer has quite a short learning curve and is easy to learn and use even for non-techie people.

Inconvénients

Sometimes a bit clumsy, especially when it comes to scheduling posting - it's quite impossible for example to tag people correctly on LinkedIn, and you often have to let your posts as a draft and go to the platform.

Alternatives envisagées 

Avantages

From an early user in 2015 to a forever-champion in 2023, Buffer has grown with me in my career. I remember taking a Buffer Premium trial to the max and bucketing over 50 posts. Buffer has grown with my career – and making it easier along the way.For every social media training I give my colleagues or the industry, Buffer is always mentioned with a smile. I always say that becoming a social media content creator or curator takes time, but with buffer, it expedites the human behavior curve, allowing for a seamless addition to any professional’s tech stack.

Inconvénients

Just recently, I have fallen in love with Buffer’s Content spot, dropping ideas in when I do not have the time to properly create my message. I post on topics around personal branding, networking, professional development, social media, and even coffee. I see myself as one of Buffer’s secret stalkers – always keeping an eye on the updates and whispering the amazing, time-saving features.

Avantages

Buffer make small buisinesses grow up fastly and save your time and let you focus on doing what you love for your business

Inconvénients

all features are very simple to use and easier tools in this app

Avantages

It is super easy to use and much more comprehensive than similar tools. Love the start page feature as well

Inconvénients

The least liked feature was that the start page feature didn't let me customize it as much as I would have liked