Sprout Social

Avantages

En utilisant Sprout Social, je bénéficie d'une gestion simplifiée de mes médias sociaux, d'une visibilité accrue en ligne, d'une communication plus efficace avec mes clients, d'une collecte de données précieuses, d'une promotion ciblée, d'un service client amélioré, d'un renforcement de ma réputation en ligne, et d'une croissance accrue de mon business.

Inconvénients

la dépendance à l'égard de la connectivité Internet.

Avantages

Mon équipe de Community Manager aide Sprout Social car il nous permet d'augmenter les ventes de nos clients en nous aidant à bien gérer les réseaux sociaux et à renforcer nos stratégies de marketing. En plus de cas, non seulement depuis des mois que nous l'utilisons, nous avons que des changements positifs mais aussi, il y a de très grands marques qui leur font confiance alors pourquoi par nous !

Inconvénients

Le problème avec Sprout Social, est qu'il n'est par faire pour les débutants qui sont financièrement faible car l'abonnement minimum est à partir de 249 $. Si vous pouvez réduire un peut cela, se serait encore plus cool.

Avantages

Interface agréable, prise en main très facile

Inconvénients

L'interface bug parfois au moment du login

Avantages

Pouvoir gérer les réseaux, analyser les retombés, suivre les performances sur les réseaux et ainsi mieux comprendre ses campagnes de community management : tout est possible avec Sprout ce qui en fait une solution idéale et très pratique à utiliser au quotidien sur le Web, voire même indispensable !

Inconvénients

Si Sprout permet d'avoir beaucoup d'information sur ses réseaux sociaux, on pourrait lui reprocher de proposer de façon payante des informations qu'on obtient gratuitement via Facebook par exemple.

Alternatives envisagées 

Avantages

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Inconvénients

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Alternatives envisagées 

Pourquoi passer à Sprout Social

Avantages

The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.

Inconvénients

Very expensive with other products on the market.

Avantages

The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.

Inconvénients

Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies.

I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.

Alternatives envisagées 

Pourquoi choisir Sprout Social 

Pourquoi passer à Sprout Social

Avantages

Robust features, easy to use, extensive reporting

Inconvénients

Price is really getting high, especially when you don't use all of the features

Avantages

I love the ability to have unlimited # of accounts along with the competition reports and AI integration.

Inconvénients

I don’t love the cost but find it semi reasonable for the features.

Alternatives envisagées 

Pourquoi choisir Sprout Social 

Logiciel antérieur 

Pourquoi passer à Sprout Social

Avantages

Post Scheduling,Social media listening tools,Content management

Inconvénients

Only issue I have with Sprout is the cost.

Alternatives envisagées 

Pourquoi passer à Sprout Social

Avantages

It has an extensive list of features and integration with all the major social media platforms.

Inconvénients

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

Alternatives envisagées 

Pourquoi passer à Sprout Social

Avantages

Sprout Social is one of the best products for social media management and reporting because they have strong relationships with social media platforms. I've worked with other products in the past that constantly had disruptions due to the platform APIs.

Inconvénients

I wish they had access to more data (e.g. Instagram Reels, organic-only performance) , but it's an API limitation.

Avantages

Spout social is a great tool for social media management. There is a lot of versatility for posting and engagement

Inconvénients

This tool is very expensive, and can be hard to justify for smaller businesses

Avantages

Loved this tool, very easy to use and great insights into our socials performance

Inconvénients

The support wasn't as helpful, and the cost for more than one user was more expensive than you would htink

Avantages

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Inconvénients

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Avantages

It's a great tool for organising, scheduling, and publishing social content - and the social listening tool has been invaluable when protecting our brand. It's made my role more efficient and accurate, especially when reporting social results back in a way that's easy to understand.

Inconvénients

It's quite expensive for the features you get.

Avantages

I love Sprout Social's listening feature. This tool allows us to eavesdrop on conversations the public is having about our brand on social media platforms. Being able to tap into these conversations helps us gather valuable intelligence and gain a better understanding of customer sentiments about our products and services.

Inconvénients

One of the biggest drawbacks of Sprout Social is the difficulty I encounter when attempting to publish posts to multiple social media platforms with a single draft. For example, when composing and scheduling posts to our Twitter handle, the enforced word count limit of 280 characters makes it impossible to switch a draft post meant for our Instagram or Facebook pages to be posted on our Twitter handle. This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of sharing content to multiple social platforms very cumbersome.

Avantages

I enjoyed the multi account management, automatic scheduling and the analytical tools.. especially the competitive analysis. Most social media management tools don’t have competitive analyses

Inconvénients

At this point I haven’t found any cons with sprout social

Alternatives envisagées 

Pourquoi passer à Sprout Social

Avantages

It is a very good and practical software, I carry out my marketing very easily

Inconvénients

Some bugs really get in the way o procedimento

Avantages

It is an excellent tool for managing social networks, allowing you to quickly visualize the growth and reception of the actions and articles displayed on the networks, it is a good solution for marketing professionals in general because it is easy to implement and has many functions easy to understand

Inconvénients

I have no criticism of this marketing tool, it has been a good business solution focused on social networks

Avantages

Sprout Social is a robust platform for managing all aspects of your social media presence. It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics. With Sprout Social, businesses can streamline their social media management process and effectively plan and execute their social media strategy.

Inconvénients

This tool is an absolute game-changer, with no drawbacks whatsoever.

Avantages

Sprout is very difficult to use there is no strong point for this system

Inconvénients

The platform is very difficult to use we do not understand how to put the product online sometimes, there are even advertisements that do not go away automatically

Avantages

The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.

Inconvénients

The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.

Avantages

It offers simple navigation which helps a new user to use the platform with ease.And also it helps to manage multiple social media accounts in a single platform so that time consumption is less and high productivity.

Inconvénients

According to me ,social media management tool is inevitable in my work so I chose tools with chrome extension .This tool ofcourse offers extension but it has little glitch.There is a room of improvement else it is wonderful tool for social media marketers .

Avantages

The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI

Inconvénients

The pricing is rather steep.

There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.