Adobe Campaign

Avantages

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Inconvénients

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Avantages

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Inconvénients

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Avantages

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Inconvénients

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Alternatives envisagées 

Pourquoi choisir Adobe Campaign 

Logiciel antérieur 

Pourquoi passer à Adobe Campaign

Avantages

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Inconvénients

for some of my collaborators was difficult at the beginning but it's worth it

Alternatives envisagées 

Pourquoi passer à Adobe Campaign

Avantages

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Inconvénients

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.