Oktopost

Avantages

Easy to set up and manage. Few bugs during the 1+ year use. Good functionality list and only platform which auto syncs with Marketo.

Inconvénients

Bugs were not communicated and we had to find out the hard way, but there were few of them. The sync with Marketo is great but the built in reporting doesn't capture the lead situation correctly.

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Avantages

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Inconvénients

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

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Avantages

Advocacy in general and the possibility of AI in particular - supper cool, supper smart !

Inconvénients

The report is not 100% accurate.Some of the option wich are available via Native Posting is not available via OKT such as the post image in not clickable

Avantages

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.

Inconvénients

The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.

Avantages

Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!

Inconvénients

Oktopost is such a complete tool that it may look difficult to use it at first sight.

Avantages

The team at Oktopost is really helpful! I especially love the advocacy features that allow us to empower our team to promote our content and gamify their experience.

Inconvénients

The social listening tools and analytics are not as great as other SMM tools might have.

Avantages

What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.

Inconvénients

I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.

Avantages

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Inconvénients

I can't share my individual comments with different members of my team in a discussion.

Avantages

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. [sensitive content hidden], is extremely helpful, always there for us, and responds to our inquiries very quickly. [sensitive content hidden] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.

Inconvénients

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

Avantages

With their easy-to-use platform, I can schedule and plan my posts well in advance, which has been a huge advantage in saving time and maintaining an active presence on my social channels.

Inconvénients

It would be very beneficial to have more flexibility to create customized reports tailored to my goals and needs.

Avantages

It's user friendly, it's fast, I like all the features.

Inconvénients

I don't like that I can't upload more than one photo at once.

Avantages

The ability to see social's contribution to the marketing funnel, from click to conversion. Having advocacy baked in, instead of having to buy another tool. With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.

Inconvénients

Listening is still in its nascent stages.

Avantages

We were looking for an employee advocacy tool and ended up with Oktopost - a one-stop solution for EA, content planning and publishing and reporting.It is very simple to use which takes the obstacle away from the colleagues to actually use Employee Advocacy.It seems like the tool is also constantly changing and improving. A good sign that customer feedback is appreciated and taken into account.

Inconvénients

some small aspects like notification settings, report settings could be improved but I am aware that this might not be useful for everyone.

Avantages

The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also.

Inconvénients

While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on.

Avantages

The product is very easy to use.And the features are damn good.Best to use this product.

Inconvénients

The product is easy to use.Any user can easily understand the interface and can easily use this software.

Avantages

- Ability to schedule posts across multiple profiles
- Create 'campaigns' and tag campaigns for reporting
- Advocacy built in
- Content calendar
- Content suggestions
- Social Listening
- All the integrations

Inconvénients

It would be nice to have a content calendar for advocacy posts like the regular posts.

Avantages

The calendar content scheduler has been a big help. This, paired with Oktopost's recommendation of the ideal times to post, is a fantastic combination. Before Oktopost, I had to get on and post at 10-11 p.m., when the best time to post was between 3-5 a.m., so this is a huge benefit in terms of increasing social impressions and engagement.

Inconvénients

I can't think of anything I don't enjoy. The application is quite user-friendly, and it only took me a few minutes to figure out how to use it.

Avantages

Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform.

Inconvénients

No complaints. Oktopost has made social so much easier!

Avantages

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Inconvénients

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Avantages

You can plan as many posts as you want and you can select campaigns to track the results

Inconvénients

The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign.
We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell

Avantages

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

Inconvénients

Inconsistent support -- I used to hear from Oktopost a lot and responses were timely, lately I have not been able to get in touch with anyone and have a pretty pressing issue to figure out.

Avantages

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Inconvénients

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Avantages

I am a big fan of the overall UI.

The Advocacy Board feature has been instrumental in helping us grow our social media reach.

The robust Analytics view helps make reporting on results that much easier.

Inconvénients

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Avantages

While searching for a software to suit our needs, we looked in to Oktopost for its social media management capabilities. Although it offered some great features, we found other options that could offer the similar options for a much lower price.

Inconvénients

We found that the software features available through Oktopost were also available from other software providers at a more affordable cost. Perhaps some of the other features might be worth the extra expense to others.

Avantages

Oktopost is an easy to use, user friendly, social media content marketing software. Once you learn the basic navigation, this platform is quite easy to use. Integrates with most social networks. User engagement information, stream curation features are very useful.

Inconvénients

So far no cons. It is a fairly complex software and learning the tools takes time.