Dreamdata

Avantages

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools.

Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Inconvénients

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there.

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Avantages

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

Inconvénients

The software would be even more awesome if it had an integration with Sleeknote.

Avantages

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

Inconvénients

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

Avantages

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

Inconvénients

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Avantages

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

Inconvénients

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.