En savoir plus sur Celtra

Celtra est une plateforme d'automatisation créative qui transforme le flux de travail et la collaboration dans le domaine de la publicité numérique pour les marques, les agences et les détenteurs de médias. Conçue pour les équipes de toute taille et de toute envergure, Celtra vous permet d'automatiser les flux de production afin que vous puissiez créer du contenu rapidement et à grande échelle.
Celtra Logiciel - 1
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Celtra - Prix

Celtra n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

À partir de :
Non fourni par l'éditeur
Version gratuite :
Non
Version d'essai gratuite :
Non

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Celtra - Avis

Note globale

4,4
Donnez votre avis !

Évaluation des fonctionnalités

Rapport qualité-prix
4,2
Fonctionnalités
4,2
Simplicité
4,2
Support client
4,3
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Tous les avis sur Celtra

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292 avis
Ezeckiel
  • Secteur d'activité : Médias de diffusion
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
3
Simplicité
3
Support client
0

4,0
Publié le 24/11/2023

Outils de creation

Avantages

Ça vient apporter un de plus en facilitant les créations

Inconvénients

Ne répond pas toujours à toutes les attentes

Boris
Boris
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
5
Support client
5

4,0
Publié le 26/08/2022

Très bon outil polyvalent et complet

Très bon outil polyvalent et complet.
Prise en main rapide et support réactif.

Avantages

Prise en main facile.
Facilité d'utilisation notamment sur l'utilisation de la feature DCO.
Bon UX.
Reporting facilité.
Support réactif

Inconvénients

Manque de fonctionnalités sur les nouveaux formats types Audio.
Problème de précision sur la géolocalisation.
Facturation plus granulaire.

Sara
Sara
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
4
Support client
5

5,0
Publié le 19/03/2019

Easy to house and retrieve creative examples for client pitches on the fly

For me as a presenter, I like how I can show the responsive design of our products, the look and feel of a live ad experience and easily share creative examples to my potential clients. This to me is solving any business problems I might have.

Avantages

As a seller, I have Celtra bookmarked and ready so when I am in a meeting and need to call up an example that I didn't plan for, I can easily search and present an example directly from the dashboard.

Inconvénients

Perhaps this is an issue with our license but I would like it if the dashboard was more customized to our branding. Sometimes the search in the categories doesn't yield results that I know are there, though this could be a tagging issue on our end too.

Maxwell
Maxwell
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
3
Support client
5

5,0
Publié le 27/10/2017

Fantastic tool, can be a bit complicated.

Make incredible products that feel native and unique, but run in regular banner placements.

Avantages

The creative elements the team comes up with are advanced and very cool. The functionality is very user friendly for the most part. Drag and drop functionality is the tops. Love the customization that can be done.

Inconvénients

Sometimes it can be difficult to use the more advanced features, but customer support is always incredible.

Utilisateur vérifié
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé Autre pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
3
Simplicité
3
Support client
4

3,0
Publié le 26/10/2017

i´ve developed a few ad campaigns in celtra, the soft is ok, not great, just ok

Avantages

it´s ease to add mobile components such as giroscope or shaking. Easy to create responsive ads.

Inconvénients

animation is limited, i would love to be ale to use greensock TweenMax in your js editor. (tried it, i has lots of bugs). The preview window is no accurate for responsive

Cameron
Cameron
  • Secteur d'activité : Médias de diffusion
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
4
Support client
3

4,0
Publié le 26/10/2017

Digital Account manager at Turner - News

Its allowed us to offer a much better ad experience to our app users with rich media units that are interesting and eye-catching, and larger than the standard 300x250s

Avantages

Creative options, dynamic optimizations, over all ad preformance are some of the features that I've found to be most useful

Inconvénients

Ad load can be a bit slow on our apps newfeed, with a 10-25 second delay before the ad units visualize on the page

Réponse de Celtra

Hello Cameron,

If your team is still encountering, or should encounter any issues with creative loading, please reach out to [email protected] and our team will promptly investigate the matter.

Best,
Celtra

Répondu le 20/11/2017
Maxwell
Maxwell
  • Secteur d'activité : Internet
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
3
Support client
5

4,0
Publié le 14/03/2019

Max's Review

Great tool, well priced, awesome support.

Avantages

Ease of use to make a functioning banner instead of just an image.

Inconvénients

Too many unnecessary menu selections when creating an order and building a line item.

Sarah
Sarah
  • Secteur d'activité : Design
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 24/04/2019

A Leading Online Adbuilder Tool!

I really like working with Celtra's CM platform because it gives our designers more freedom and helps our whole team be more productive. There is less back and forth between the designer, PM, and coder, and more assets being built!

Avantages

One of the best things about Celtra is that it allows the designer to make requested adjustments and edits to digital ads without needing a coder's help. The components and features of the tool make production work so much quicker and less painful because the designer can handle it all! The designer is also able to be totally hands on in how the final design has been translated.

Inconvénients

There could be more flexibility on this platform. If there were a few more sizes/components that might solve it, other than that, no big complaints!

Gustavo
Gustavo
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
4
Support client
0

5,0
Publié le 30/09/2019

Aim at the big guys, hit even higher.

If you and your client are both crazy over metrics, this is precisely the platform for you. Trust me.

Avantages

A client of ours was adamant we double-checked all of his metrics through Celtra's, at first we were a bit put off but within a month we totally got what this guy was thinking. There are platforms for marketers and platforms for clients, Celtra's hits a sweet spot while simultaneously pleasing savvy clients.

Inconvénients

You get every metric in a sensible fashion and even projected audience behavior like engagement, cpm and video playbacks. If anything, simpler companies can get overwhelmed by its efficiency.

Denia
Denia
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les mois pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
3

4,0
Publié le 27/10/2017

Celtra is a platform easy to use, practically it is like a photoshop for rich media.

Avantages

Is very easy to create ads, most of the publishers accept the format and the dashboard of data is very complete, besides of the data of your campaign, it shows you a benchmark of the industry and it let you take better decisions about optimization or if your campaign was successful or not.

Inconvénients

The only problem that I found is the discrepancies between celtra data and the adserver like DFA/DCM or Sizmek, so as an agency that represents an issue because to optimize the campaign you have to do double review of the numbers.

Matthew
Matthew
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les mois pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
2
Fonctionnalités
4
Simplicité
3
Support client
3

3,0
Publié le 26/10/2017

Overall our team is able to accomplish our tasks and perform well for our clients

We can deliver our clients good performance with the help of this tool. We have yet to run into problems meeting their KPIs.

Avantages

I mostly like the user interface. It is fairly easy to navigate and the creative preview tool functions well.

Inconvénients

I least appreciate the time-consuming, click-happy nature of the platform. For example, when we create RichMedia placements the process can take hours if done by one person (depending on the amount of tags we are handed). Lastly, the lack of a bulk-upload feature is a bit of a killer.

Francisco
Francisco
  • Logiciel utilisé tous les mois pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
3
Simplicité
4
Support client
5

5,0
Publié le 26/10/2017

Is great, but manual coding could be better.

Avantages

The ease of use and functionality, it has great components and a strong database with case scenarios and implementations

Inconvénients

The lack of manual animation support from external libraries like greensock or others, it should be possible to add more manual customization

Utilisateur vérifié
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
3
Support client
5

5,0
Publié le 22/03/2019

Good product for Ad Development

Avantages

• Flexible UI
• Lot of options to explore
• Custom code option to add in our custom features
• Events link Before Appear, First Appear, Appear are easier to execute specific functions
• Reset option is very useful while doing custom games
• They keep adding up new features day by day
• Timeline helps designers to get adapted easily
• Great customer support
• Easy to copy creatives from one to another. Even to different accounts
• Report generation UI gives multiple options so that you can generate the report based on your requirement
• Multiple phases to add the trackers helps when we run the same creative in multiple placements

Inconvénients

• Working with responsive layout is a bit difficult to understand for the beginners
• Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown
• Showing a warning/alert when the CSV format is wrong for the locator component
• Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

Utilisateur vérifié
  • Secteur d'activité : Médias en ligne
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 14/03/2019

Celtra

Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience.

Avantages

Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Inconvénients

Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

Utilisateur vérifié
  • Secteur d'activité : Internet
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 30/10/2017

The elegant solution that stands out from the crowd

Quick creatively complex formats and easy reports.

Avantages

There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Inconvénients

When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Réponse de Celtra

Dear Valued Customer,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Répondu le 20/11/2017
Utilisateur vérifié
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
3
Support client
4

4,0
Publié le 26/10/2017

My experience has been good. The application is really intuitive, the documentation is good.

Avantages

it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

Inconvénients

It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible.

Need to add more real world example of the JS documentation.

In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

Utilisateur vérifié
  • Secteur d'activité : Sports
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
3
Simplicité
3
Support client
3

4,0
Publié le 26/10/2017

Easy to build rich media expandables, great data available for post reporting

Avantages

Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

Inconvénients

The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

Réponse de Celtra

Dear valued customer,

Thanks for your feedback on the Universal Flex format! There are several trafficking behavior differences between our Universal and Standard expandable formats; standard format is still availble for use.

If you would like assistance to better understand the differences between the two formats and their respective features, please reach out to [email protected].

Best,
Celtra

Répondu le 17/11/2017
Utilisateur vérifié
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 26/03/2019

Robust Creative Platform

Avantages

Celtra's ease of use to a new user is a huge selling point - especially if you have designers within your company that may not know HTML5 from scratch or other JS animation techniques.
Customer and account support is superior in comparison to other systems like it and any new updates are announced the moment it is released with tutorial videos and support articles on how they work.

Inconvénients

Dare I say that it may have TOO many features. With too many options, it can feel overwhelming and sometimes fall under the radar as a value new feature or tool. Promotion via emails or additional webinars on how to optimize on your built creatives and ways to use tools we might have not thought of would be helpful more often then not.

Vivien
  • Secteur d'activité : Médias de diffusion
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 05/09/2022

Campaign Execution

Overall, the campaign execution is pretty straight forward and easy to setup.

Avantages

it helps to minimize too much time spend on troubleshooting.

Inconvénients

Not all ad formats have been incorporated and sometimes change of backend without our knowledge affects creatives that are already running which we only discovered when someone happened to notice it

Utilisateur vérifié
  • Secteur d'activité : Production audiovisuelle
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
4
Support client
4

4,0
Publié le 14/08/2018

Celtra Review

Avantages

I like Celtra because of the easy to use interface. Everything is labeled correctly. It takes a little to get used to especially in the creative level with all the different capabilities, but it has everything that I need for my company.

Inconvénients

We had difficulty defining click definitions for our creatives in the platform. We went a lot of back and forth with this. This was a big issue that I feel some Celtra contacts didn't even know how to help us.

Utilisateur vérifié
  • Secteur d'activité : Design
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 17/08/2018

Simple and easy

Overall from a creative standpoint, it's easy to use and take no time to get someone new to start on it.

Avantages

The ease of use without custom coding.
Continous updates on features and components.

Inconvénients

The analytics dashboard is still hard to use. It's hard to know which dimensions will work with the specific metrics.

Andres
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
5
Support client
4

4,0
Publié le 20/08/2018

Everything is improvable

Avantages

Simple, versatile, powerful, fast, complete and nice analytics reports, constantly make improvements. Good support. Ideal for a designer who does not have programming skills

Inconvénients

I would like to have more components of gyro and acelerometer actions. I have seen that there are problems with videos related to the autoplay (android)
Problems with the maps also, referring to the user's location.

Réponse de Celtra

If you run into issues with any components, please let our support team know and we would be happy to troubleshoot those for you. Additionally, if there are features you would like added to the gyro component, please email our support team and we can pass that along to our product team as feedback.

Répondu le 09/10/2018
Utilisateur vérifié
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 14/08/2018

Endless interactivity

Avantages

The software is great, the possibilities are endless of how interactive you can go and it's ever changing and updating to improve.

Inconvénients

Sometimes it can be a tiny buggy but Celtra support never fails to help out.

Dave
  • Secteur d'activité : Édition
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
4
Support client
0

5,0
Publié le 19/03/2019

Celtra Overview

My team is able to create and implement custom ads with a lot of ease with the Celtra platform. Anything more complicated typically needs to be sourced out but the options available in the platform are good enough that it makes using Celtra a good experience.

Avantages

Celtra is a very easy platform to use. It's pretty user intuitive and to create a simple ad with little animation can take a matter of minutes. The logic behind a lot of Celtra's offerings make sense and the workflow makes sense.

Inconvénients

I wish there were more template options in Celtra and ways to build different ads. The offerings right now are interesting but for a system that is so robust, there could be more to offer in terms of creative templates. I also wish there was a seamless way to upload fonts to the system.

Utilisateur vérifié
  • Taille de l'entreprise : 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
5
Support client
3

4,0
Publié le 26/10/2017

Really great! Simple dashboards, and simple reporting

Ease of reporting, ability to work on units, and publish & traffic quickly. Very simple to use!

Avantages

Reporting dashboard. Everything is really simple to use - especially pulling by a specific metric and date range. (Much better than some of our reporting partners) Adding click out URLs and click trackers is really simple too, as well as the ability to drop click hot zones on a unit.

Inconvénients

Search function is clunky. Filtering by campaign/advertiser is difficult to use and clunky as well.

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