Campaign Monitor

Avantages

Campaign Monitor is one of the very effective email marketing software that can be used even for a newcomer that has never use this kind of this software before. It can be configure to sent multiple type of email marketing to find the winning email for that set of audience list.

Inconvénients

It lacks of tools to customized the email body, and not much design that we can create for our email marketing. We can only choose from the template design that provided by the software and not all the template design is fit with the email objective. I really hope they can add more design for the template.

Avantages

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

Inconvénients

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool.

I also sometimes wish I could edit the HTML on particular sends.

Alternatives envisagées 

Pourquoi passer à Campaign Monitor

Avantages

API is easy to interact with and set up. It integrates well with WordPress, google analytics, salesforce, and Unbounce which was helpful for what I needed. It has fairly good customer service as well which makes me feel confident using the service.

Inconvénients

There were some limitations and delays with the setup, which put me back a couple of days but now that it is set up it is easy to use.

Alternatives envisagées 

Avantages

Simple to use, attractive templates with automation feature. Drag & drop feature makes it easy to add/attach images, videos, links, and other additional elements.

Inconvénients

Customer service is not what I expected. All communications happen over email only. Expect more from their technical support team. UI can also be improved.

Avantages

Creating emails has come a long way on Campaign Monitor, particularly in the past few years making it a stronger competitor. You can be more precise with your designs, coding your own emails, managing lists and getting much more in depth reporting. They also provide a ton of help guides and blogs with scenarios and useful 'how-to's'.

Inconvénients

You can't edit spacing, line heights etc as easily as you can on other platforms. If you work on a lot of campaigns and have multiple people accessing the platform at the same time, it can be more difficult to manage your campaigns and you can't tell if someone else is in a template, so that can cause problems.