Hugo D. Secteur: Marketing et publicité Nombre d'employés: Auto-entrepreneur
Globalement je suis satisfait d’Hubspot, je l’utilise de manière gratuite pour mon site web. En revanche je pense qu’il y a des axes d'amélioration dans la configuration de ces outils car ce n’est pas très instinctif malheureusement.
HubSpot est très efficace notamment pour la création de formulaire en ligne et l’utilisation du chat en ligne. C’est un outil très important pour mon business pour ne pas perdre contact avec mes clients potentiels.
Malheureusement je trouve l’interface compliqué a gérer et a comprendre. Ce n’est pas forcement instinctif et facile à configurer notamment pour le chat. Je pense qu’il y a encore quelques progrès à réaliser la dessus.
Brad D. Secteur: Organisme social ou civique Nombre d'employés: 2-10 employés
Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.
It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.
Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.
Dave G. Secteur: Gestion d'organisme à but non lucratif Nombre d'employés: 51-200 employés
I've worked with Hubspot as an individual, with a large multi-national company and a medium-sized non-profit. I would say that most solopreneurs should probably stick with MailChimp or MailPoet. When you have a good budget for marketing, definitely consider a move to HubSpot.
I've also used Pardot by SalesForce and it's very comparable. I believe Hubspot is easier in the beginning than Pardot, while Pardot has better connectivity to outside systems (like SalesForce, of course).
Hubspot is amazing, with great tools for list building, segmentation and email marketing. The process for building emails is easy and enjoyable and the workflow automation is a breeze. I've used MailChimp and Pardot and Hubspot is very different from either of those. Hubspot is for the company that's ready to up their marketing game to the next level while still being simple enough that your team can be onboarded and working quickly.
I'm not really a fan of the blog and landing page functionality and i really think you should do those on your own website and then tie them into Hubspot, which is fairly simple to do. Also, when you get into "Deals" and integrating sales and reporting from other systems, the simplicity goes out the window. It can still be done, but it's not as easy as the email marketing functionality.
Also, Hubspot has its own language and terminology, so it can be a bit confusing until you get used to it.
Utilisateur vérifié Secteur: Édition Nombre d'employés: 51-200 employés
Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.
The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.
The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.
Utilisateur vérifié Secteur: Exploitation minière et métaux Nombre d'employés: 51-200 employés
I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)
When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.
Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)