En savoir plus sur Salesforce Marketing Cloud Account Engagement

Pardot, une entreprise Salesforce, est conçu pour les entreprises qui se concentrent principalement sur les ventes B2B et les solutions de marketing automation. Ce système d'e-mail marketing offre une prise en charge automatisée adaptée aux délais plus longs et décisions en plusieurs étapes associés aux ventes B2B. La suite Pardot comprend des produits avec des fonctionnalités qui incluent la gestion des leads, l'e-mail marketing par lots, un générateur de pages de renvoi, un drip marketing automatisé et des alertes de vente en temps réel. L'édition Enterprise offre des fonctionnalités plus avancées telles que des contrôles de sécurité personnalisés, un espace de stockage accru et une adresse IP dédiée. En combinaison avec Salesforce Engage, les représentants peuvent se connecter en temps réel pour lancer des campagnes, recevoir des alertes, établir des rapports sur les tendances, suivre les e-mails Gmail et bien plus encore, le tout sur support mobile. Le modèle SaaS de Pardot est élaboré sur la plateforme Salesforce.com et s'intègre à Salesforce ainsi qu'à Microsoft CRM, SugarCRM et Netsuite.
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Vidéo de Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement Logiciel - 1 - aperçu
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Salesforce Marketing Cloud Account Engagement - Prix

Salesforce Marketing Cloud Account Engagement n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Salesforce Marketing Cloud Account Engagement est disponible à partir de 1 250,00 $US/mois.

À partir de :
1 250,00 $US/mois
Version gratuite :
Non
Version d'essai gratuite :
Oui

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Salesforce Marketing Cloud Account Engagement - Avis

Évaluation des fonctionnalités

Rapport qualité-prix
3,7
Fonctionnalités
4,0
Simplicité
3,8
Support client
3,8
MD Masoom
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
5

5
Publié le 27/07/2019

Great Marketing Automation platform

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Avantages

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Inconvénients

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Alternatives envisagées 

Zoho CRM

Pourquoi passer à Salesforce Marketing Cloud Account Engagement

I choose Pardot over Zoho because of its amazing customer support.
JOHN
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé Autre pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
4
Support client
4

4
Publié le 13/12/2019

Pardot is perfect for marketing from Salesforce CRM

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Avantages

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Inconvénients

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

Alternatives envisagées 

HubSpot Marketing Hub

Pourquoi passer à Salesforce Marketing Cloud Account Engagement

The environment we deployed Pardot was a Salesforce client, thus it didn't make sense to use any other 'marketing tool', as it would have meant lots of integration patches / glue.
Utilisateur vérifié
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 201-500 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
2
Fonctionnalités
2
Simplicité
3
Support client
1

2
Publié le 12/12/2019

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Avantages

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Inconvénients

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Utilisateur vérifié
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 201-500 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
3
Fonctionnalités
4
Simplicité
3
Support client
4

4
Publié le 16/12/2019

Pardot for some things, not quite all

Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics.

Avantages

Pardot makes automating marketing activities simple, whether you're setting up lead gen forms and responder emails or just creating email campaigns. It connects with Salesforce and helps keep lead owners and other information updated that prior to had been a pain.

Inconvénients

Its campaign tracking really only tracks . It can only track social if the posts are scheduled in Pardot. Email and landing page editors aren't as full-featured for simple design edits.

Alternatives envisagées 

Salesforce Marketing Cloud et Marketo Engage

Pourquoi choisir Salesforce Marketing Cloud Account Engagement 

Strategy shift, cost and contact list size

Pourquoi passer à Salesforce Marketing Cloud Account Engagement

Using Salesforce CRM in conjunction with Pardot was the main reason we went with Pardot
Kelly Michael
  • Secteur d'activité : Télécommunications
  • Taille de l'entreprise : 11-50 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

4
Publié le 11/11/2020

All-In-One Enterprise-Level Marketing Platform

We have enjoyed a centralized and more integration-friendly marketing automation platform.

Avantages

Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.

Inconvénients

Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.

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