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Salesforce Marketing Cloud Account Engagement - Prix
Salesforce Marketing Cloud Account Engagement n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Salesforce Marketing Cloud Account Engagement est disponible à partir de 1 250,00 $US/mois.
Produits similaires à Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement - Avis
Évaluation des fonctionnalités

- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 501-1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Great Marketing Automation platform
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.
Avantages
I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.
Inconvénients
There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.
Alternatives envisagées
Zoho CRMPourquoi passer à Salesforce Marketing Cloud Account Engagement
I choose Pardot over Zoho because of its amazing customer support.- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2-10 employés
- Logiciel utilisé Autre pendant plus de deux ans
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Provenance de l'avis
Pardot is perfect for marketing from Salesforce CRM
Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.
Avantages
It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.
Inconvénients
It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.
Alternatives envisagées
HubSpot Marketing HubPourquoi passer à Salesforce Marketing Cloud Account Engagement
The environment we deployed Pardot was a Salesforce client, thus it didn't make sense to use any other 'marketing tool', as it would have meant lots of integration patches / glue.- Secteur d'activité : Logiciels
- Taille de l'entreprise : 201-500 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Bite the bullet and invest in a better tool
Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.
Avantages
Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.
Inconvénients
Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 201-500 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Pardot for some things, not quite all
Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics.
Avantages
Pardot makes automating marketing activities simple, whether you're setting up lead gen forms and responder emails or just creating email campaigns. It connects with Salesforce and helps keep lead owners and other information updated that prior to had been a pain.
Inconvénients
Its campaign tracking really only tracks . It can only track social if the posts are scheduled in Pardot. Email and landing page editors aren't as full-featured for simple design edits.
Pourquoi choisir Salesforce Marketing Cloud Account Engagement
Strategy shift, cost and contact list sizePourquoi passer à Salesforce Marketing Cloud Account Engagement
Using Salesforce CRM in conjunction with Pardot was the main reason we went with Pardot
- Secteur d'activité : Télécommunications
- Taille de l'entreprise : 11-50 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
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Provenance de l'avis
All-In-One Enterprise-Level Marketing Platform
We have enjoyed a centralized and more integration-friendly marketing automation platform.
Avantages
Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.
Inconvénients
Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.
Catégories connexes
- Logiciels de génération de leads
- Logiciels de gestion des leads
- Logiciels de marketing automation
- Logiciels d'analyse marketing
- Logiciels de marketing pour PME
- Logiciels de marketing
- Logiciels d'email marketing
- Logiciels d'automatisation de formulaires
- Logiciels de messagerie
- Logiciels de SFA (Sales Force Automation)