En savoir plus sur Pardot
Pardot - Prix
Pardot n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Pardot est disponible à partir de 1 250,00 $US/mois.
Produits similaires à Pardot
Pardot - Avis
Évaluation des fonctionnalités
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 11-50 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Pardot delivers on promises
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
Avantages
The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.
Inconvénients
There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.
Pourquoi choisir Pardot
Greater functionality and alignment with SalesforceLogiciel antérieur
ActiveCampaignPourquoi passer à Pardot
Alignment with Salesforce- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 201-500 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Integrates well with Salesforce but lacks features of competitors
Avantages
The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.
Inconvénients
The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.
- Secteur d'activité : Matériaux de construction
- Taille de l'entreprise : 51-200 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Powerful tool
I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.
Avantages
I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.
Inconvénients
The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.
Alternatives envisagées
HubSpot Marketing Hub- Secteur d'activité : Logiciels
- Taille de l'entreprise : 11-50 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Not the easiest to implement or maintain for startups, not worth the high cost
Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.
Avantages
Form handlers, automation/workflow builder, not much else.
Inconvénients
The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.
Alternatives envisagées
HubSpot Marketing HubPourquoi passer à Pardot
Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain.
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 11-50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Boosting a business with Pardot
Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.
Avantages
I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.
Inconvénients
Pardot is quite expensive and really advance to manage.
Pourquoi passer à Pardot
I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.Catégories connexes
- Logiciels de génération de leads
- Logiciels de gestion des leads
- Logiciels de marketing automation
- Logiciels d'analyse marketing
- Logiciels de marketing pour PME
- Logiciels de marketing
- Logiciels d'email marketing
- Logiciels d'automatisation de formulaires
- Logiciels de messagerie
- Logiciels de SFA (Sales Force Automation)
