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Vidéo de Marketo Engage
Marketo Engage Logiciel - 1 - aperçu
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Marketo Engage - Prix

Marketo Engage n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Marketo Engage est disponible à partir de 895,00 $US.

À partir de:
895,00 $US
Prix:
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Version gratuite :
Non
Version d'essai gratuite :
Oui

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Marketo Engage - Avis

Évaluation des fonctionnalités

Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4
5 avis sur 590 Afficher tous les avis
Md masoom R. Md masoom R.
  • Secteur d'activité: Services et technologies de l'information
  • Taille de l'entreprise: 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
5
Support client
5

5
Publié le 03/07/2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Avantages

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Inconvénients

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternatives envisagées 

Pardot, SugarCRM, Zoho CRM et HubSpot Marketing Hub

Pourquoi passer à Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Cameron E. Cameron E.
  • Secteur d'activité: Internet
  • Taille de l'entreprise: 51-200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
3
Support client
4

5
Publié le 28/07/2020

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Avantages

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Inconvénients

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Edward U. Edward U.
  • Secteur d'activité: Logiciels
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4,5
Simplicité
3
Support client
0

3,5
Publié le 12/11/2015

Pros and Cons

Avantages

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Inconvénients

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Sowmya U. Sowmya U.
  • Secteur d'activité: Services et technologies de l'information
  • Taille de l'entreprise: 1 001-5 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

5
Publié le 26/08/2021

One of the best Marketing Automation Tool!

Overall Marketo is one stop for all the digital marketing activities, database, and analytics. I simply love it!

Avantages

Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities.

Inconvénients

Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing.

Utilisateur vérifié
  • Secteur d'activité: Relations publiques et communications
  • Taille de l'entreprise: 51-200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
4
Support client
4

5
Publié le 22/07/2019

Flexible and Adaptable, Best for Technical Users

The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Avantages

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Inconvénients

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Alternatives envisagées 

Pardot

Pourquoi choisir Marketo Engage 

We outgrew the system and it's capabilities very quickly.

Logiciel antérieur 

ClickDimensions

Pourquoi passer à Marketo Engage

The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.

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