En savoir plus sur Marketo Engage

Marketo Engage, qui fait partie d'Adobe Experience Cloud, offre une plateforme cloud d'e-mail marketing conçue pour les entreprises de toutes tailles afin de gérer et de surveiller les relations clients engageantes. Cette solution comprend des applications intégrées qui offrent une gamme de fonctionnalités, notamment le marketing automation, le marketing social, le lead nurturing, la gestion du budget, l'analytique, les informations sur les ventes et la personnalisation des sites web. Marketo Engage dispose d'intégrations natives avec Salesforce.com, Microsoft Dynamics CRM et SugarCRM. Cette communication bidirectionnelle permet aux commerciaux d'obtenir une image claire des leads dans leur pipeline et de hiérarchiser en fonction de l'engagement des prospects. Marketo Engage offre une communauté en ligne de spécialistes du marketing qui partagent des idées, collaborent sur et influencent le développement de produits. Cette solution convient aux entreprises disposant d'une base d'utilisateurs allant de 3 à plus de 1 000 utilisateurs, mais son prix la rend idéale pour les entreprises de taille moyenne et les grandes entreprises. Un service d'assistance est proposé par e-mail, téléphone et une page de FAQ en ligne.
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Vidéo de Marketo Engage
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Marketo Engage - Prix

Marketo Engage n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Marketo Engage est disponible à partir de 895,00 $US.

À partir de :
895,00 $US
Prix :
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Version gratuite :
Non
Version d'essai gratuite :
Oui

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Marketo Engage - Avis

Évaluation des fonctionnalités

Rapport qualité-prix
3,8
Fonctionnalités
4,3
Simplicité
3,8
Support client
3,9
5 avis sur 606 Afficher tous les avis
Md masoom R.
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 501-1 000 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
4
Simplicité
5
Support client
5

5
Publié le 03/07/2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Avantages

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Inconvénients

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternatives envisagées 

HubSpot Marketing Hub, Zoho CRM, Pardot et SugarCRM

Pourquoi passer à Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Ed S.
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2-10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5
Publié le 05/05/2022

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Avantages

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Inconvénients

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Alternatives envisagées 

HubSpot Marketing Hub, ActiveCampaign, Pardot et HubSpot CRM

Pourquoi choisir Marketo Engage 

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Pourquoi passer à Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
Edward U.
  • Secteur d'activité : Logiciels
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4,5
Simplicité
3
Support client
0

3,5
Publié le 12/11/2015

Pros and Cons

Avantages

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Inconvénients

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Lauren S.
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
5
Support client
4

5
Publié le 05/05/2022

Strong Platform for B2B Marketing

I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

Avantages

It is a good balance of standard features and the ability to customize .

Inconvénients

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Imad F.
  • Secteur d'activité : Construction
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
3
Support client
4

4
Publié le 27/09/2020

Great for all businesses

Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Avantages

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Inconvénients

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

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