Dreamdata

Avantages

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

Inconvénients

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Avantages

My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities.

Inconvénients

The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report.

Alternatives envisagées 

Pourquoi passer à Dreamdata

Avantages

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

Inconvénients

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

Avantages

All of dreamdata's functions provides a far simpler way of understanding analytics than google. Dreamdata get marketers better than Google!

Inconvénients

Only that my business doesn't have enough data (right now) to use paid version!

Avantages

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools.

Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Inconvénients

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there.

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Avantages

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

Inconvénients

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.

Avantages

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

Inconvénients

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Avantages

It just works very well for us. Very good tracking and dashboards/overview.

Inconvénients

We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use.

Avantages

I love that the tool is super easy to use and if there are ever any questions DreamData has a great article /help database and customer support.

Inconvénients

I wish the dashboard would have a more in-depth overview of our reports. I'd like to go to the dashboard and see a snapshot of all my reports in one place - not just the list of the reports.

Avantages

It solves the B2B attribution problem. We have already found places for improvement thanks to it.

Inconvénients

Some of the data visualization is not the best

Avantages

It gives B2B marketeers data clarity and the power to easily report results and make the right decision regarding budget.

Inconvénients

Still a relatively young product, can improve its UA.

Avantages

Exactly what you need. Not more not less.

Inconvénients

There is not much. The perfect thing would ready made template reports for some use cases.

Avantages

I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources!

Inconvénients

Some metrics are missing, but the platform is continuously improving!

Avantages

Great account-based marketing platformDreamdata has been incredibly beneficial to me as an account-based marketer. It has helped me better understand my account-based journey, identify my target audiences, and measure my ABM ROI. On top of that, Dreamdata is easy to use and requires minimal setup.

Inconvénients

Dreamdata has minor limitations. The platform may require account-based marketing knowledge to use. Dreamdata may cost more than other account-based attribution services.

Avantages

Permite obtener una visión completa del recorrido de los clientes, desde la primera interacción hasta la conversión, y así tomar decisiones informadas para maximizar su ROI.

Inconvénients

Ofrece una gran cantidad de datos y análisis, por lo que si no tienes experiencia previa en análisis de datos puede resultar abrumadora y difícil de evaluar.

Avantages

Finally able to track a lot more data than with standard analytics tools.

Working with the people from Dreamdata has been a perfect experience.

Inconvénients

That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights.

Avantages

Dreamdata has definitely been a game-changer for our company.

Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions.

We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-.

The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion.
So we can easily optimize the funnel based on those insights.

What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.

Inconvénients

The time to implement to solution has been a bit long.

Avantages

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

Inconvénients

The software would be even more awesome if it had an integration with Sleeknote.

Avantages

What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.

Inconvénients

I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

Avantages

The revenue analytics section with all the configurable dashboards, charts and tables. The number of filters that you are able to apply to slice the data and get to the view you are after. The option to save reports for future use.

Inconvénients

It would be great to be able to customize and even correct campaign data. Campaign tracking is a challenge for everybody and having the option to amend tracking mistakes would make a huge difference.

Avantages

We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making.

Dreamdata helps us understand the impact of any company experiment and any marketing action.

Inconvénients

The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

Avantages

Dreamdata is a fantastic tool that joins and cleans all of our scattered data, and then connects it all to pipeline from our CRM. It allows us to see what activities are working and which aren’t.

It’s easy and very quick to get installed and setup. Within a day, we could see tangible insights. If stuck getting setup, there is a great library of documentation, otherwise a support slack channel that’ll help all users.

Additionally, they give you full access to all of the data they are collecting for you, so it is a green field project waiting to be tapped into.

Inconvénients

No complaints, however the product may be a little intimidating to the untrained eye. But onboarding and training will quickly help you steer the ship.

Avantages

Setting up Dreamdata was straightforward and easy. Once we got it set up, we immediately saw value from the data coming back. In particular, I find the paid advertising feature set to be very strong. The integration with HubSpot worked out of the box and helped tie dollar values to everything we do. The support team has been incredibly responsive and helpful.

Inconvénients

There is a lot of data in Dreamdata -- I think the team should continue to work on improving the UI and UX. Very nit-picky, since I think it's a solid tool all around.

Avantages

It has never been so easy to write a report of paid advertising and webinar events with dream data it's simple and easy everything u is In order to centralize services within a company.

Inconvénients

Data monitoring is quite tedious and too much effort to correctly configure the actions to be validated

Avantages

It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue.

Inconvénients

Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights.