En savoir plus sur Dreamdata

Dreamdata est une plateforme cloud conçue pour le marketing et l'attribution des revenus. La solution permet aux entreprises de suivre et d'analyser l'impact de certaines activités sur les revenus, les performances des canaux individuels et ce qui génère un retour sur investissement. Avec Dreamdata, les entreprises peuvent obtenir des informations sur les activités qui génèrent des revenus et la manière dont elles affectent le retour sur investissement global. Les utilisateurs peuvent créer des parcours clients B2B complets et obtenir des informations sur chaque étape du parcours. Dreamdata permet également aux entreprises d'explorer en profondeur des KPI (Key Performance Indicator) tels que l'attribution des revenus par canal, les performances payées, le délai de génération de revenus pour chaque client et bien plus encore. Dreamdata présente aux utilisateurs des rapports visuels et des tableaux de bord pour les aider à mieux comprendre les indicateurs clés et tous les rapports peuvent être filtrés et personnalisés pour fournir les informations nécessaires. Les professionnels du marketing peuvent utiliser Dreamdata pour analyser les performances des campagnes, les types de campagnes offrant le meilleur retour sur investissement et les domaines où les coûts peuvent être réduits. Dreamdata est gratuit pour un maximum de 5 000 utilisateurs actifs mensuels et des forfaits pour équipes et entreprises sont également disponibles. Tous les forfaits incluent des intégrations, l'attribution multitouch de leads, la cartographie du parcours client, l'attribution de campagnes, etc. L'assistance est assurée via Slack.
Dreamdata Logiciel - 1
Dreamdata Logiciel - 2
Dreamdata Logiciel - 3
Dreamdata Logiciel - 4
Vidéo de Dreamdata
Dreamdata Logiciel - 1 - aperçu
Dreamdata Logiciel - 2 - aperçu
Dreamdata Logiciel - 3 - aperçu
Dreamdata Logiciel - 4 - aperçu

Dreamdata - Prix

Dreamdata est disponible en version gratuite et propose un essai gratuit. La version payante de Dreamdata est disponible à partir de 999,00 $US/mois.

À partir de :
999,00 $US/mois
Version gratuite :
Oui
Version d'essai gratuite :
Oui

Produits similaires à Dreamdata

Zoho CRM

4,3 (6862 avis)
Zoho CRM est une plateforme cloud de gestion d'entreprise qui s'adresse aux entreprises de toutes tailles. Elle offre...

Mediatool

4,7 (11 avis)
Mediatool est une plateforme cloud de gestion marketing conçue pour donner aux marques et aux agences une présentation...

Domo

4,3 (315 avis)
Domo est le Business Cloud® qui permet aux entreprises de toutes tailles de tirer parti de la BI (Business Intelligence)...

EngageBay CRM

4,7 (838 avis)
EngageBay est une solution intégrée de marketing, de vente, d'assistance et de CRM (Customer Relationship Management)...

Funnel

4,7 (19 avis)
Funnel Dashboards & Reports est un logiciel cloud d'analyse marketing et de reporting destiné aux annonceurs en...

ActiveDEMAND

4,2 (79 avis)
ActiveDEMAND est une solution cloud de marketing automation qui s'adresse aux agences marketing en vue de les aider à...

Ortto

4,6 (111 avis)
Autopilot est un logiciel de marketing visuel qui permet aux utilisateurs de créer des campagnes de marketing et de...

Similarweb

4,6 (211 avis)
Similarweb est une solution d'analyse du trafic web basée sur le cloud, qui aide les entreprises des secteurs de la...

Singular

4,6 (27 avis)
Singular est une plateforme cloud d'analytique et d'attribution marketing qui offre des outils pour suivre le retour...

Marketo Engage

4,3 (708 avis)
Adobe Marketo Engage est un outil de marketing centralisé dédié à l'orchestration et l'exécution de campagnes sur...

Marketing 360

4,6 (1119 avis)
Marketing 360 est une plateforme cloud de marketing adaptée aux entrepreneurs et aux PME. Cette solution permet aux...

Heap

4,5 (40 avis)
Heap est une plateforme d'informations numériques qui aide les propriétaires d'expériences numériques à identifier...

monday.com

4,6 (5253 avis)
monday.com, une plateforme primée de gestion de projet et de collaboration, aide les équipes à planifier et à mettre en...

Fullstory

4,6 (66 avis)
FullStory est un système de veille digitale basé sur le web qui aide à optimiser l'expérience client. Il permet aux...

Dreamdata - Avis

Note globale

4,8
Donnez votre avis !

Évaluation des fonctionnalités

Rapport qualité-prix
4,9
Fonctionnalités
4,8
Simplicité
4,7
Support client
4,8
Loading...

Tous les avis sur Dreamdata

Filtrer par :
Classer par :
52 avis
Francesco
Francesco
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 18/02/2022

The ultimate tool to report on the revenue generation of marketing campaigns and channels

With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership.

I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC.

Avantages

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools.

Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Inconvénients

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there.

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Emelie
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
4

5,0
Publié le 22/10/2024

Dreamdata is golden!

Easy integrations, self-service settings you can modify to fit the company's needs, easy-to-set-up custom reports, attribution modeling, and journey reports are amazing if you want to deep-dive into specific accounts, a great tool to share with the sales team.

Avantages

My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities.

Inconvénients

The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report.

Alternatives envisagées 

Funnel

Pourquoi passer à Dreamdata

The built-in attribution models and customer support.
Chhaya
Chhaya
  • Secteur d'activité : Produits alimentaires
  • Taille de l'entreprise : 201–500 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
5
Support client
4

4,0
Publié le 18/09/2022

With Dreamdata- Customer Journey and attribution made easy

Avantages

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

Inconvénients

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

Adam
  • Secteur d'activité : Logistique et chaîne d'approvisionnement
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 17/06/2021

Perfect for online marketeers in B2B companies with offline revenue conversion

Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got.

Avantages

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

Inconvénients

The software would be even more awesome if it had an integration with Sleeknote.

Nurul Iman
Nurul Iman
  • Secteur d'activité : Banque
  • Taille de l'entreprise : 10 000+ employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
4
Support client
5

4,0
Publié le 08/09/2022

Data governance and attribution using Dreamdata

Avantages

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

Inconvénients

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.

Azizah
Azizah
  • Secteur d'activité : Télécommunications
  • Taille de l'entreprise : 5 001–10 000 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
4
Support client
4

5,0
Publié le 13/09/2022

Help us in making marketing decision

Avantages

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

Inconvénients

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Luuk
Luuk
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 18/11/2021

Thanks to Dreamdata we're now able to track organic search performance

Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed.

Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating Sales Qualified Leads.

Another huge advantage of Dreamdata is that we're finally able to track organic performance. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. The same for Capterra. Dreamdata is the best solution to track your Capterra data, a place where a lot of visitors discover your product for the first time, and later enter your website via branded terms.

Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in.

Avantages

Finally able to track a lot more data than with standard analytics tools.

Working with the people from Dreamdata has been a perfect experience.

Inconvénients

That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights.

Maxime
Maxime
  • Secteur d'activité : Services et technologies de l'information
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
4
Support client
5

5,0
Publié le 06/10/2021

Game-changer to make better marketing decision

Avantages

Dreamdata has definitely been a game-changer for our company.

Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions.

We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-.

The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion.
So we can easily optimize the funnel based on those insights.

What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.

Inconvénients

The time to implement to solution has been a bit long.

Bjørn
  • Secteur d'activité : Recrutement
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 07/06/2024

Does exactly as advertised

Avantages

It just works very well for us. Very good tracking and dashboards/overview.

Inconvénients

We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use.

Morgan
  • Secteur d'activité : Télécommunications
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
4
Support client
5

5,0
Publié le 23/05/2024

Great tool for Prospect Reveal

Dreamdata is a great tool to see how prospects and customers alike are interacting with your marketing campaigns and get a better picture of intent. I enjoy using the tool and finding insights to help us with our campaign planning.

Avantages

I love that the tool is super easy to use and if there are ever any questions DreamData has a great article /help database and customer support.

Inconvénients

I wish the dashboard would have a more in-depth overview of our reports. I'd like to go to the dashboard and see a snapshot of all my reports in one place - not just the list of the reports.

Rasmus
  • Secteur d'activité : Services financiers
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
5

5,0
Publié le 17/05/2022

A fantastic Revenue Attribution Platform

Overall it has been a very positive experience, from the sales process to also being onboarded/training. In general looking very much forward to learn more and get the most out of the product possible.

Avantages

Dreamdata is a fantastic tool that joins and cleans all of our scattered data, and then connects it all to pipeline from our CRM. It allows us to see what activities are working and which aren’t.

It’s easy and very quick to get installed and setup. Within a day, we could see tangible insights. If stuck getting setup, there is a great library of documentation, otherwise a support slack channel that’ll help all users.

Additionally, they give you full access to all of the data they are collecting for you, so it is a green field project waiting to be tapped into.

Inconvénients

No complaints, however the product may be a little intimidating to the untrained eye. But onboarding and training will quickly help you steer the ship.

Jakub
Jakub
  • Secteur d'activité : Traduction et localisation
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 02/08/2021

Single source of truth for performance attribution & revenue analytics for data-driven...

What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary.

Avantages

What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.

Inconvénients

I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

Karl Rodrigue
  • Secteur d'activité : Divertissement
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

4,0
Publié le 27/08/2021

a tool for data attribution and analysis

With dream data, having all the data in place allows us to make the right decisions to improve a service

Avantages

It has never been so easy to write a report of paid advertising and webinar events with dream data it's simple and easy everything u is In order to centralize services within a company.

Inconvénients

Data monitoring is quite tedious and too much effort to correctly configure the actions to be validated

Zsofia
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 14/05/2021

First-class reporting and a fantastic team, they are like an extension of our marketing team

We were looking for a partner who could help us level up our attribution reporting so we can show the true value of our marketing activities. The demo was great, it was fully tailored to our particular use case so it was easy to imagine from the very beginning the added value Dreamdata will be able to bring us. After an extensive tool comparison, we decided to go with them because of their sophisticated account-level reporting, custom views and intuitive interface. So far, our onboarding has been very smooth, their customer support is first-class, they are like an extension of our marketing team. The initial results are already giving us a lot clearer view on our channel efficiency. We can't wait to use the tool to its full potential!

Avantages

Dreamdata is a great tool for B2B businesses, the account-level view makes our reporting easier and it is definitely much more insightful than it used to be. We use HubSpot CRM and we are also happy with the way the tool integrates with it. We also have a couple of custom parameters we need to report on and Dreamdata came up with some great suggestions to help us create custom views for it.

Inconvénients

We usually sign up for tools on a monthly subscription plan, but we were happy we got the buy-in for Dreamdata's yearly contract. It's definitely a better choice for us in terms of reporting and the fact that we have their ongoing tactical and strategic support, makes us feel we actually have a new member on our team.

Frederik Saabye
Frederik Saabye
  • Secteur d'activité : Marketing et publicité
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
4
Support client
5

5,0
Publié le 03/08/2023

Indispensable for our GTM

Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related.

Avantages

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

Inconvénients

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Rune
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 2–10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 04/04/2020

Holistic attribution, showing all angles

Dreamdata has helped our organization come together around our b2b customer journeys and has highlighted what marketing is doing, both good and bad. Before, it was a mess to agree on what to look for, but now that we have all our data in one place, we can all finally agree and begin to solve problems and take advantage of opportunities instead of discussing who is right. We understand better that each aspect of the journey plays its role and we can see where we need to improve.

Avantages

Having all activities and data sources plugged into one tool made life much easier. Before dreamdata, we’ve never been able to run reports on paid ads, events, webinars together, in one place. It was always patching things together. With several different models and ways to look at the information, it made us confident we weren’t missing any pieces to the puzzle. Great to centralize reporting across the company and departments.

Inconvénients

You don’t have to be a data scientist, but there is still a lot to learn about tracking, data and attribution, which is an education really

Baptiste
Baptiste
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
4
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 08/10/2021

Outstanding attribution modeling tool!

Avantages

We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making.

Dreamdata helps us understand the impact of any company experiment and any marketing action.

Inconvénients

The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

Noémie
Noémie
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
4
Support client
5

5,0
Publié le 12/02/2021

Best tool to transition to multi-touch attribution!

Dreamdata allows us to track any given touchpoint in the customer journey of our clients & prospects. It's perfectly tailored for both data teams and business teams! On one hand, the tool integrates very well with Hubspot and Segment, so it gives us technical liberty and flexibility in terms of tracking. Marketing and bizdev teams can also easily see the performance of their channels and their cross-team collaborations with a nice interface.

Avantages

It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue.

Inconvénients

Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights.

Tim
  • Secteur d'activité : Santé, bien-être et fitness
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 28/09/2021

The marketing attribution solution you've been looking for

My experience has been excellent overall. They have a very professional and well-informed team who go the extra mile for you.

Avantages

Dreamdata have built an impressive product that addresses the shortcomings of existing analytics, as well as featuring integrations that others have ignored. Our attribution challenges were solved with a single software where all other solutions were either custom built or required multiple working parts. Set up was quick and straightforward with all of our key ad platforms supported. Their team is excellent, experience, and very supportive.

Inconvénients

So far Dreamdata have gone out of their way to address any concerns or requirements. It's a new(ish) solution so it's expected for there to be improvements and development - and I've seen evidence of their commitment to this. Overall I like the product a lot and it has addressed our core problems very well.

Jonathan
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 13/10/2021

Dreamdata is a great attribution tool

We set up Dreamdata to track marketing attribution and report on multi-channel attribution. This product has hit the mark for us and I've been mining valuable insights since day 1. Very positive experience!

Avantages

Setting up Dreamdata was straightforward and easy. Once we got it set up, we immediately saw value from the data coming back. In particular, I find the paid advertising feature set to be very strong. The integration with HubSpot worked out of the box and helped tie dollar values to everything we do. The support team has been incredibly responsive and helpful.

Inconvénients

There is a lot of data in Dreamdata -- I think the team should continue to work on improving the UI and UX. Very nit-picky, since I think it's a solid tool all around.

David
David
  • Secteur d'activité : Logistique et chaîne d'approvisionnement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
4
Simplicité
5
Support client
5

5,0
Publié le 27/11/2020

Discover and understand the whole customer journey to ameliorate the online marketing...

Dreamdata has helped us to optimize our online marketing performance by focusing on the right metrics: It gives us the possibility to understand the customer journey by showing the various touchpoints a potential customer has before turning into a lead, enabling us to contribute deals to the right channels. Furthermore, it provides smart reports to marketers in order to better evaluate the performance of marketing activities across all stages of the sales-cycle, facilitating better conversion rates.
The onboarding may require some time and extra work, but the customer success team is really helpful, responsive and professional, which turns the process an enjoyable experience.

Avantages

Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results.

Inconvénients

Integrating the tool was quite a tedious process and it took some time to get the first insights.

Nicolas
  • Secteur d'activité : Recrutement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
0
Fonctionnalités
5
Simplicité
4
Support client
4

4,0
Publié le 10/04/2024

Amazing attribution platform

Avantages

It solves the B2B attribution problem. We have already found places for improvement thanks to it.

Inconvénients

Some of the data visualization is not the best

Marc
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
5
Simplicité
5
Support client
5

5,0
Publié le 08/03/2020

Amazing B2B attribution and service!

Before Dreamdata, it was a challenge to explain how our paid activities were driving revenue, and getting all the data from our different systems to do attribution manually took so much time. Now with Dreamdata, I can quickly see how we are performing and provide the data and attribution to show we are helping the bottom line. The nice reports make it great to share and explain what we do. I really recommend Dreamdata for others wanting to improve their data and how they communicate about attribution!

Avantages

Having all our marketing and sales data in one place, being able to clearly attribute revenue across all channels and on an account level, seeing the complete customer journey with every touchpoint for each deal, tracking how long it takes from first touch to deal and life time value, easy to read dashboards and interface

Inconvénients

By looking at our data and data collection we found some areas we needed to improve so it took a little time to clean that up

Célia
  • Secteur d'activité : Logistique et chaîne d'approvisionnement
  • Taille de l'entreprise : 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
5
Support client
5

5,0
Publié le 11/03/2023

Easy, trustworthy and amazing support

Avantages

I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources!

Inconvénients

Some metrics are missing, but the platform is continuously improving!

Jakob
Jakob
  • Secteur d'activité : Logiciels
  • Taille de l'entreprise : 11–50 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis
Rapport qualité-prix
5
Fonctionnalités
4
Simplicité
5
Support client
5

5,0
Publié le 07/04/2020

Real useful data on b2b marketing performance

Instead of reporting on mostly cosmetic numbers, we started looking at Dreamdata for our KPIs and we could really see a difference in how it affected the conversion rates. Even sales started seeing a difference. The transparency it provides really lets you focus on what matters and ask questions that need to be asked.

Avantages

The whole Ad Performance section allowed our team to really find out, without any guess work, what campaigns were working and what was not. We could easily benchmark our activities with their reports and we discovered how long we should expect conversions.

Inconvénients

We didnt have a lot of data to start with so it took some time until we had enough to see some trends and could make some decisions.

Catégories connexes