Brandwatch

Avantages

Vraiment nous aimons brandwatch car nous obtenons de meilleurs résultats et nous gagnons beaucoup de temps. Nous avons toujours trouvé et fini par travailler avec des joyaux authentiques sur la plate-forme, et sinon cela aurait nécessité un gros investissement de ressource

Inconvénients

Accessibilité réduite au moins stable longue période d'attente de résultats

Avantages

This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.

Inconvénients

The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.

Alternatives envisagées 

Pourquoi choisir Brandwatch 

Logiciel antérieur 

Pourquoi passer à Brandwatch

Avantages

Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations.

Inconvénients

Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners.

Avantages

The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends.

Inconvénients

The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as:
•Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram.
•Automation features like Assignment disappearing, but continuing to run.
•Continuous error messages when trying to connect Facebook accounts.
•Broken “Send” button in the message writing interface, hidden by the support chat button.
•Missing calendar overview for clients, with confusing links.
•Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning.
•Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar.

Alternatives envisagées 

Pourquoi passer à Brandwatch

Avantages

Brandwatch is the best Social Listening tool.

Inconvénients

We can go and go deeper in and Analysis of Conversations.

Avantages

Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research.

Inconvénients

It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard.

Avantages

Ability to setup various different queries which can you help monitor not just your brand, but also competitors and industry trends.

Inconvénients

I have been using the standard package, but it was too expensive

Avantages

The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze.

Inconvénients

The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window.

Avantages

I like the brand management features
It makes social media monitoring and management easy
It comes with some analytics capabilities

Inconvénients

Brandwatch has handled our needs as required and no issues

Avantages

It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience.

Inconvénients

It occasionally took longer than expected to update our social media analytics.

Avantages

The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands.

Inconvénients

It's a rather complex piece of software. Don't forget to get professional help at the beginning.

Avantages

I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action.

Inconvénients

Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it.

Avantages

What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence. With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my brand.

Inconvénients

One of the things I disliked the least was the initial learning curve. As a new user it took me a bit of getting used to

Avantages

One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities. The platform's advanced sentiment analysis, real-time monitoring, and comprehensive reporting provided valuable insights into brand reputation, customer sentiment, and market trends.

Inconvénients

One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters. Additionally, the pricing structure could be a limiting factor for smaller businesses or organizations with limited budgets.

Avantages

Brandwatch has become an invaluable tool to help me better understand my customer base. With it, I'm able to uncover insights that I never thought of before and accurately target customers with the right message. It's been a great asset in helping me boost my brand strategy and ensure that my messaging resonates with the right people. Highly recommend Brandwatch!

Inconvénients

I have not been able to identify any negative aspects so far.

Avantages

An instinctive and smooth scheduling and approval process was one of the main reasons we first considered Falcon and we then found an array of extra features that helped convince us this was a good move: an on-boarding process, an account manager, analytics that are better than native stats, listening tools, and moderation. Having all of this in one place is a timesaver. In addition to the ongoing development of the tools, such as expanding Instagram and Linked In capabilities, Falcon is a real improvement to daily social media management compared to where we were.

Inconvénients

We're still using native tools for ads, especially Facebook but can see this changing in time.

Avantages

Unlimited User Accounts, API Integrations, Excellent Customer Service

Inconvénients

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Avantages

It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account.

Inconvénients

It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work.

Avantages

Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options

Inconvénients

When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price. We had some analytics glitches at the time, but customer service to deal with that was good and helpful. At the time, I wished they had an option to publish to multiple channels at once.

Avantages

I like that it was cheaper than other enterprise software we were using (shoutlet/spredfast) to manage social media platforms.

Inconvénients

I think that it was still too pricey for what we got. It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.

Avantages

Falcon is user-friendly and helps me plan and schedule content in advance. It also gives me an easy way to gain insights on the performance of content on social media. It makes community management a breeze as well.

Inconvénients

It would be great if we could make carousels or upload multiple images directly in Falcon.io without the hub app.

Alternatives envisagées 

Logiciel antérieur 

Avantages

The customer support/build feature/analytics

Inconvénients

The build component is awesome but would be even better if you could create a specific URL to your brand

Avantages

- Ease of user/channel management.
- One-stop solution for publishing, engagement, listening and analytics
- Reliable and easy web-interface and bulk upload features
- Very responsive customer support
- Lots of customer success management support - training, webinars, etc.

Inconvénients

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

Alternatives envisagées 

Avantages

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more.

Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights.

Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Inconvénients

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file.

Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Avantages

Full range of features that enables you to set and previsualize

Inconvénients

Uncertainties around the figures shared due to non real time display

Alternatives envisagées 

Pourquoi choisir Brandwatch 

Logiciel antérieur 

Pourquoi passer à Brandwatch