Meltwater

Avantages

Meltwater est une application qui retrace la plupart des parutions webs. Il est confortable d'utiliser cette application dans le cadre de sa veille journalière.

Inconvénients

Malheureusement, selon moi, Meltwater présente beaucoup d'inconvénients et de dysfonctionnements. En effet, Meltwater ne retrace pas toutes les parutions web et aucune parution print, ce qui est très embêtant lors d'une veille. De plus, le site web me semble très difficile d'utilisation. Beaucoup de paramètres qui ne sont pas expliqués.

Avantages

Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne.

Inconvénients

Quelques oublies d'articles de temps en temps mais ça reste très rare.

Avantages

Meltwater permet une saisie illimitée de mots clés de recherches vous permettant de lancer une veille sur des sujets variés : x produits, x marques, x gammes ou x entreprises.

Les articles retenus peuvent être envoyés à vos collègues dans une newsletter.

Inconvénients

Les articles non sens sont très nombreux à remonter ce qui oblige à faire du tri avant de trouver le sujet qui nous intéresse vraiment. L'utilisation de l'outil demande beaucoup de temps !
Malgré deux interventions de l'équipe technique en 2 ans, l'outil remonte toujours des articles inutiles et hors sujet.

Le paramétrage des requêtes avec des fonctions booléennes exige un minium de connaissance. Une formulaire (code) aurait facilité l'expérience client.

Mon entreprise a un établissement homonyme dont nous recevons des articles alors que Meltwater a effectué des paramétrages à 2 reprises pour éviter ce problème !

D'autre part, le design pourrait être amélioré avec par exemple un visuel/vignette en aperçu des articles sélectionnés pour une mise en avant dans une newsletter.

Avantages

Sur le principe tout à l'air très bien. Bonne présentation du produit.

Inconvénients

Il doit ^^etre configuré par un administrateur de chez Meltwater.

Avantages

Initialement, le point fort aurait du être de renforcer la qualité de la diffusion de nos communiqués de presse.

Inconvénients

Base de données journalistes en partie obsolètes (au moins un bon tiers après avoir consulté un bon nombre de fiches). Des données affichées comme réactualisées il y a 3 mois ne sont plus bonnes depuis plusieurs années. Un service support qui se cache derrière des excuses aseptisées pour justifier cet obsolescence des données.

Avantages

Meltwater is one of the top media databases for PR professionals

Inconvénients

No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used.

Avantages

The dashboard for easy monitoring of our media and social coverage.

Inconvénients

They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.

Alternatives envisagées 

Pourquoi choisir Meltwater 

Pourquoi passer à Meltwater

Avantages

Ease of use, good customer support, and good features.

Inconvénients

I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater.

Avantages

The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised.

Inconvénients

As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.

Avantages

Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool

Inconvénients

What irritates me the most are the data download limit which limit to downloading 20K data at a time and the tool laggy interface which makes it lag more when the internet is slow

Avantages

A fairly robust way of gathering all the news about our industry, company, and competitors all in one place. Quick setup after a couple of calls with our representative.

Inconvénients

the boolean logic strings are difficult to configure at first. We had issues with languages/news that had nothing to do with our industry. Not easily possible to laser-in on the information that we would find relevant for mass distribution. They need to make some enhancements as the UI seems dated, and at times difficult to navigate.

Avantages

The CRM tool is amazing at collating and managing all social media into a chronological timeline.

What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.

Inconvénients

I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.

Alternatives envisagées 

Pourquoi passer à Meltwater

Avantages

the deep analytics provided
Segregation of data city/state/country wise
different verticals and sections for campaign, monitoring, and others

Inconvénients

to provide ease use of keywords, some social listening rules such as use of capital alphabets in boolean operators have been bended, but in long term, the professionals of this vertical can be affected due to this

Avantages

Ability to quickly compile lists of relevant media articles and social media mentions based on a versatile list of keywords.

Inconvénients

Sometimes produces a lot of "noise" if the keywords are not fully developed or the tool hasn't been "trained" to our use

Avantages

The social listening / social media analysis tool was helpful (before we switched products)!

Inconvénients

I didn't love the user experience of Meltwater–it didn't feel overly intuitive.

Avantages

We were able to work together more efficiently thanks to Meltwater, and we were able to locate the information we required from social media platforms with greater ease because of the organization provided by the tool. Meltwater's search function is quite adaptable, providing us with a plethora of alternatives for precise tracking of what we're looking for, where we can simply prepare the topic that we're waiting for to be published, and when it's published on social media. To make sure we're always on the ball, Meltwater will provide us alerts instantly. Meltwater has a fantastic knack for laying down the information gathered in a way that is simple to understand for anyone.

Inconvénients

While the simplistic nature of Meltwater's charts is a source of frustration for me, I have faith that the Meltwater will make efforts to enhance them in future versions.

Avantages

The thoroughness of coverage and the reach is far larger than other products and the ability to customize searches, add viewers

Inconvénients

a few typos in search criteria setup from prior account managers - but nothing that affects its usability

Avantages

Meltwater collects media information for me

Inconvénients

I personally haven't had any issues with meltwater

Avantages

The daily reports directly in my inbox are super convenient.

Inconvénients

Twitter appears a lot on the reports, which is important because people are very vocal there.
But sometimes the reports show every single re-tweet in a huge disorganized list.
It would be great if the original tweet could be at the top, and all the duplicate re-tweets would only appear if we chose to 'expand' a list

Avantages

I worked for a large automotive company and moved from NetBase to Sysomos due to cost and ease of use. Sysomos is certainly easy to use and fulfills the basic needs of a small to medium size business - I don't think it's ideal if you have to dive into analytics and provide in depth numbers. If that's the case, Sysomos is not for you.

Inconvénients

I found that Sysomos wasn't delivering the analytics that execs were looking for and there was a lot of manual work that went into it.

The content planning side of the software seemed promising until I had to use it daily and dealt with glitches of the screen freezing or not being able to scroll up/down. When presenting content to client and using Sysomos, I was embarrassed.

Training was not great, there were so many things he missed out on and we found out later on that we were not using the software to it's absolute fullest due to poor training.

Avantages

These types of tools are somewhat of a necessary evil in the PR space when it comes to looking up media contacts. Meltwater is no worse than its competitors and about half the time will have the accurate, current contact information of the relevant reporter we are looking for.

Inconvénients

Unfortunately the other half of the time, there is no specific contact information or publications are not even logged in the Meltwater databases. Often, every contact at a specific publication will be listed with the same generic contact email that's listed on the publication's website, making Meltwater's services essentially useless. User is also quite clunky to just be able to search for media outlets/contacts.

Avantages

Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free. Fantastic!

Inconvénients

The application is not fast enough and there are delays.

Avantages

It's a great, easy to set up and easy to use platform, even if you're only using some of the features occasionally. In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost effective too.

Inconvénients

Nothing really - it's easy to use and great for what our organisation currently needs.

Avantages

Meltwater is fairly intuitive to use, though their reps will walk you through everything.

Inconvénients

Seems there's always something new they want you to buy.

Alternatives envisagées 

Avantages

Meltwater is user-friendly and a huge help in monitoring media coverage for our clients. I can also add missing articles very easily to added content for each client on the board searches.

Inconvénients

The algorithm for searching each client can be difficult at first but by call your representative, they will go through the best algorithm for your client so, you can find media coverage with ease.