Emplifi Social Marketing Cloud

Avantages

It excels Sproutsocial and Hootsuite in the Analytics department, it is by far the most robust and most features to measure your KPIs

Inconvénients

It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it.

Alternatives envisagées 

Avantages

Socialbakers is a no frills solution for our company's social media publishing and operations.

Inconvénients

-More flexibility can be given to build charts and tables.
-Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature.
-Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.

Alternatives envisagées 

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Avantages

I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.

Inconvénients

Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc.

Avantages

The user interface is just so cool. Everyone in my organization keeps on saying that while using it

Inconvénients

Export reports to ppt can get better. I mean it is good but it can be improved

Avantages

The ability to create so many different reports and customize your dashboard.

Inconvénients

Not a huge fan of the mobile site and would like push notifications for publishing ala Later.com

Avantages

Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.

Inconvénients

There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users'

Avantages

A full suite of tools for social media and so, such as scheduling, tons of information about your brand and competitors

Inconvénients

It's pricey. For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration. What happens is that other local competitors, such as Stilingue, delivers almost the same tools for half the price.

Avantages

What I love most about this tool is the simplicity and how it makes it allows you to track keywords on every social network.

Inconvénients

If there is anything I least like about social bakers it will be the notifications but can't do without them either.

Avantages

Able to view all of the pages manage at the same time which is very convenient. Easy to assign to different person for different task or inquiry.

Inconvénients

Unable to retract anything that was send

Avantages

What I like most is the visuals of its graphics, in addition to letting you know if the content of the competition has been sponsored

Inconvénients

It is an expensive tool for small and medium enterprises, which hinders the use of it for them.

Avantages

The ability to break down your digital campaign performance across multiple platforms by tagging posts

Inconvénients

Lack of support of integration into Google Data Studio - the only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard. There is an API available, but the support is not provided in choosing how to display the metrics.

Avantages

Dashboard modulares com widgets;
O jeito fácil e intuitivo de ver os dados;
Informações sobre posts e stories do Instagram no content hub;
Poder exportar tudo, inclusive os dashboards.

Inconvénients

A métrica de interação por 1k fãs que dá uma visão distorcida;
A falta de informação sobre dados de alcance de concorrentes;
Acho confuso a parte de roles e permissions, que nem sempre funciona como configuramos;
A quantidade de swaps dos planos e os valores altos para contratar mais;
O filtro de busca por influenciadores nem sempre funcionam bem.

Avantages

The ease of usage -- simplicity and efficiency combined. It is what you want it to be -- you can customise it according to your needs be it simple daily reporting or down to the nitty-gritty of complex reporting!

The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.

Inconvénients

Nothing too major -- just wanting to add more QoL stuff like notification alerts, etc.

Avantages

A ferramenta é excelente para analisarmos as métricas nas mídias sociais, ótima também para análise de conteúdos e formatos. Além disso, o SAC 2.0 na ferramenta também é excelente, especialmente na hora de taguear as temáticas. Além disso, é possível obter excelentes visualizações através de suas dashboards.

De forma geral, a Socialbakers nos traz excelentes funcionalidades que, nos entregam bastante insights.

Inconvénients

Na aba "influencers" da ferramenta, a ferramenta também deveria considerar influenciadores locais (Brasil) e inclusive, influenciadores menores (com menos de 01 milhão de seguidores no Instagram, por exemplo), pois isso nos ajudaria muito nos próximos mapeamentos de influencers.

No que diz as redes sociais, a ferramenta poderia nos entregar mais dados sobre impacto no Twitter, e também, entregar mais dados sobre YouTube, Linkedin e Pinterest.

Acredito que na parte de social listening, a ferramenta pode apresentar algumas melhoras, talvez se inspirar em ferramentas como Stilingue e principalmente, Meltwater. Neste sentido, o Socialbakers poderá ser uma ferramenta cada vez mais completa e imbatível!

Avantages

Eu gosto por ser uma plataforma completa e com fácil usabilidade. Posso criar inúmeras análises com um mesmo gráfico, por exemplo.

Inconvénients

O fato do Community não ter integração com Zendesk, do Analytics não puxar stories que foram repostados pelas marcas e pelas menções estarem no mesmo ambiente que as mensagens recebidas (as menções porderiam estar em uma aba à parte)

Avantages

Socialbakers makes it easy to customise reports from multiple social media channels. With our nuances in reporting required, we often go beyond the user interface and extract raw data in spreadsheets. This is simple and easy to do in Socialbakers.

Inconvénients

The publishing feature, as the API doesn't allow for the extent of features available when scheduling content natively in each platform. This is a limitation from Facebook, however.

Avantages

Though i used it 3 times but i like its way of extracting data and its data effectiveness is also better than other tools, It is easy to use and its visualization part is also good. Data efficiency is also better and through it we can extract meaningful insights which helped my client and he really loved the overall report

Inconvénients

Pricing is high and one thing is that for one client we can only purchase one account, so for every client, we have to purchase another account unlike other platforms which give multiple or unlimited accounts creation

Avantages

Their sales team is top notch. They offer what sounds like the world and (no surprise) are willing to promise you everything.

Inconvénients

It simply doesn't function. Posts published without approval, posts didn't publish at all. Even after we stopped using the platform, posts that we deleted went out on our platforms.

Avantages

I like the reports and the many possibilities of date analysis.

Inconvénients

I find it very frustrating that the software does not allow for programming the posts of stories content on instagram. Also, there should be a way to program carousel posts on instagram.

Avantages

Easy to schedule future posts on the calendar and generate insightful reports to evaluate its performance afterwards.

Inconvénients

It would be great if we can create Facebook event post via Socialbakers. Also, boosting a post directly through the bakers would be great too.

Avantages

easy to use, clear info, great customer service

Inconvénients

sometimes the data is not instantly up to date.

Avantages

I usually use a socialbakers to make weekly reports. Socialbakers really helped me gather data and was also very useful for viewing good content for the week. The detailed section on those comments is also very helpful in filtering out how much the artist is talking about.

Inconvénients

Scheduling. I am very happy that the socialbakers were able to schedule the ig story. However, the content that is already guarded does not come out and this also happens to the scheduling of the ig feed.

Avantages

schedule on facebook and instagram at the same time. but I still need to know more about Socialbakers.

Inconvénients

not schedule instagram stories. but i know the problem is with instagram

Avantages

You won't be disappointed when you get your hands into Socialbakers Analytics Plus. The depth of information along with the simplicity of the way it can be presented will leave everyone satisfied.

Inconvénients

Possibly a little pricey but hopefully that means many more upgrades will be along to make it worth that bit more!

Avantages

Comparison and Ads detection is a great function to be used as a part in competitor analysis.

Inconvénients

Some data syncing may take quite some time to update and we do not know the progress how long it should take.