Yext

Avantages

The robust content management is outstanding. It allows me to help my clients ensure their listings stand out from the run of the mill.,

Inconvénients

Pricing for the Ultimate plan strikes me as excessive. I have my clients on the Professional pan.

Avantages

Yext centralizes information management, making it simple to update and maintain data across multiple platforms, resulting in increased visibility, significantly improving visibility in local and online searches, which is crucial for any business's digital presence. , this allows us to test pilot software that many times do not go on the market but are necessary experiments within the development group.

Inconvénients

We recognize that if we were not engineers, the integration of the IYext software would be extremely complicated with internal Google systems and may require a significant effort, especially if there are legacy systems involved, in this case there are too many.

Avantages

Yext does update its network of web directories quickly. But, you don't want to use Yext to manage important directories like Google, Apple, Bing, Facebook, Foursquare, and Yelp because these popular websites should be managed directly. Yext can be used to update low-value web directories like YP, 123local, Citysearch, CitySpark, CitySquares, and dozens of other little-known and used directories.

Inconvénients

Yext does not help SEO, specifically ranking in Google. I've tested Yext extensively over 2 separate trials with each trial lasting two years. On tests with lawyers and local home services businesses that I used Yext did not show any noticeable improvement in ranking in Google.

Avantages

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Inconvénients

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

Avantages

I can see how this software is useful for people who are beginners in local SEO or business owners who want to streamline the process.

Inconvénients

It isn't very in depth. Bright local is better in every way outside of maybe keyword research which i use neither for.

Avantages

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Inconvénients

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

Avantages

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Inconvénients

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

Avantages

Customer service/support is best-in-class for this type of platform. The platform links up with some relatively important sites and services, and I really like how well the knowledge graph works to unify data across all of them. Duplicate suppression is top-notch, and everything is explained clearly for novices to power users.

Inconvénients

Like any platform of this type, Yext's portfolio of linked sites does include some relatively low-quality options (i.e., some listing sites that aren't applicable to most industries).

Avantages

They're pioneers at what they do by bringing local marketing available to business consumers. However, they became an 800-pound gorilla along the way.

Inconvénients

Very money minded
- Only focused on sales.
- No satisfactory customer support.

Alternatives envisagées 

Pourquoi choisir Yext 

Pourquoi passer à Yext

Avantages

Dealing with business listing directories can be a major headache. Yext does most of the work for you. Big time saver!

Inconvénients

It doesn't always connect to listings in a timely manner.

Avantages

The ability to get information across directories. Yext seems to reach more directories than other companies in this industry.

Inconvénients

Prices are not consistent. I worked for an agency that used them and then moved on to do marketing for a business and the prices offered were not the same they offer to agencies. Also, the rep gave me multiple prices over our talks as if it was negotiable.

Avantages

The thing I like most about Yext is the hands-on nature of the platform. Using Yext really helps you know and understand your own brand and business. I love the instantaneous nature of listings updates across a large number of publishers. Lastly, I am a huge fan of Yext's update scheduling feature.

A key hassle-remover for me that Yext takes care of is listings update to Foursquare. As Foursquare for Business becomes harder and harder to use due to bugs and lack of UX updates (seemingly no updates for more than 5 years now), I've come to depend on the above-mentioned instantaneous nature of Yext listing updates on Foursquare. I often can't use Foursquare directly because of their bugs, so Yext fills a very specific vacuum there.

Inconvénients

As far as listings go, the think I like least about Yext is that it's not intuitive enough to understand which publishers they work with don't support a particular industry. The platform is old enough to have that baked into it and automatically eliminate those publishers from the mix.

Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of data analytics besides grab readily available information from Google. Aside from having Google data inside the Yext platform, that's not much of a feature.

As far as reputation management is concerned, Yext doesn't play well with the way our company uses Yelp, and as a restaurant chain, that's not really helpful.

Avantages

Yext is a comprehensive solution that allows for ease of updating multiple platforms. This is helpful for changing an address after a move, a branding change to name or spelling, and even consistency across online profiles for improved SEO rankings. We have used this solution for improving rankings where profiles were not consistently listed with the same name and address. This solution is almost a necessity for those who do not have login access to all of their online accounts. If you plan to manage your reviews online, this solution offers user-friendly reporting as well. User engagement is key for reputation management. This is the most comprehensive solution available.

Inconvénients

Yext is expensive for something you can have intern do over time. If you want to edit profiles, someone can do this one by one by hand. So the cost of this solution can be intimidating. And soliciting reviews and managing can be as simple and sending requests. But this automates the process. Custom support has not been my favorite as well.

Avantages

Yext makes local SEO easier by allowing agencies to manage multiple listings for businesses and individuals. Editing these listings across a wide range of networks and publishers can be done all within the platform and easily.

Inconvénients

The platform can be difficult to learn when first setting up. The UI makes things difficult to find sometimes, as there are many features within the tool itself. Knowing what features are called and under which menu to find things can also be a bit difficult at first.

Avantages

Our company using Yext for our advertising and so far we love it.

Inconvénients

I can't complain it actually reminds you if you need to work on you profile with them. So whats to dislike??

Avantages

I have locations that are constantly updating their hours and I can update one platform instead of having to log into multiple platforms. The analytic data is robust and we use it for our monthly reporting.

Inconvénients

Several glitches and bugs when new features are rolled out. If an API breaks or has issues, users are not alerted or have a place to check for issues.

Avantages

I love the ability to control multiple entities from one source of truth that then populates out to the various networks/data aggregators.

Inconvénients

The review platform could use some revamping/improvements.

Avantages

About five years ago they had a fantastic sales person who provided tons of support and made sure things were quickly resolved.

Inconvénients

Once you stop paying for the service, listing are reversed. I had many conversations with support about this but they just wanted more money and continue paying to fix the issue.

Avantages

I went through the Yext Certified Partner training and test, and found them very informative and beneficial. The team took the time to schedule one-on-one calls for training, and quickly responded to any questions I had. The customer service is wonderful and reason enough to use Yext.

Inconvénients

I wish it were more all-inclusive. Or at least have just a few packages. It felt like any time I asked if I could do 'X' or 'Y' the response was to buy an add on product.

Avantages

Great customer service, great and easy to use software that quickly and effectively gets client information published on the web.

Inconvénients

Is not consistent and you are held hostage to paying the monthly fee. Once you stop paying all the work you have put into making sure all client information is published is gone.

Avantages

This is an essential tool we use for the majority of our clients. Great for keeping business information consistent across the myriad of online listings.

Inconvénients

No real cons to speak of beyond a couple of technical errors, which were quickly resolved by Yext support.

Avantages

The title says it all- Yext seemingly has a monopoly on local listings, making it mandatory for local SEO efforts. That said, it is quite effective at what it does.

Inconvénients

The pricing is a little prohibitive and we'd like to see some discounted options for bundle purchases. Otherwise it's fine.

Avantages

Ease of updating data on a single platform that pushes out to numerous listings in one update.

Inconvénients

We have encountered some bugs in the system that needed to be addressed. This slowed the process of getting some items completed as quickly as we would of liked. The Yext support team has been helpful in resolving the issues.

Avantages

- In the industry, there are TWO tools that matter and Yext is one of them!
- A powerful tool that provides updated information on a business and their local listing, making it easy to manage a company's local listings/reputation.
- Saves a WEALTH of time that is only spent on entering hours of operation, address information, etc:.
- Ability to add structured data to your website.
- Yext has the ability to track any inconsistencies or duplications on the internet regarding a company's NAP.

Inconvénients

- Support may take time.
- Social posting is limited to Google - this tool lacks in the social media management department.
- Can be expensive for small businesses - but it's worth the investment if you can afford it.

Avantages

Ease of use. The ability to update all connected directories at the same time.

Inconvénients

The inability to send review requests that populate on Google, Yelp and Facebook.