Yext

Avantages

The robust content management is outstanding. It allows me to help my clients ensure their listings stand out from the run of the mill.,

Inconvénients

Pricing for the Ultimate plan strikes me as excessive. I have my clients on the Professional pan.

Avantages

Yext centralizes information management, making it simple to update and maintain data across multiple platforms, resulting in increased visibility, significantly improving visibility in local and online searches, which is crucial for any business's digital presence. , this allows us to test pilot software that many times do not go on the market but are necessary experiments within the development group.

Inconvénients

We recognize that if we were not engineers, the integration of the IYext software would be extremely complicated with internal Google systems and may require a significant effort, especially if there are legacy systems involved, in this case there are too many.

Avantages

Yext does update its network of web directories quickly. But, you don't want to use Yext to manage important directories like Google, Apple, Bing, Facebook, Foursquare, and Yelp because these popular websites should be managed directly. Yext can be used to update low-value web directories like YP, 123local, Citysearch, CitySpark, CitySquares, and dozens of other little-known and used directories.

Inconvénients

Yext does not help SEO, specifically ranking in Google. I've tested Yext extensively over 2 separate trials with each trial lasting two years. On tests with lawyers and local home services businesses that I used Yext did not show any noticeable improvement in ranking in Google.

Avantages

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Inconvénients

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

Avantages

I can see how this software is useful for people who are beginners in local SEO or business owners who want to streamline the process.

Inconvénients

It isn't very in depth. Bright local is better in every way outside of maybe keyword research which i use neither for.

Avantages

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Inconvénients

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

Avantages

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Inconvénients

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

Avantages

Customer service/support is best-in-class for this type of platform. The platform links up with some relatively important sites and services, and I really like how well the knowledge graph works to unify data across all of them. Duplicate suppression is top-notch, and everything is explained clearly for novices to power users.

Inconvénients

Like any platform of this type, Yext's portfolio of linked sites does include some relatively low-quality options (i.e., some listing sites that aren't applicable to most industries).

Avantages

They're pioneers at what they do by bringing local marketing available to business consumers. However, they became an 800-pound gorilla along the way.

Inconvénients

Very money minded
- Only focused on sales.
- No satisfactory customer support.

Alternatives envisagées 

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Pourquoi passer à Yext

Avantages

Dealing with business listing directories can be a major headache. Yext does most of the work for you. Big time saver!

Inconvénients

It doesn't always connect to listings in a timely manner.

Avantages

Yext is a very robust platform and there is a lot you can do with it.

Inconvénients

We switched to another platform after using Yext for several years. Some other platforms seem easier to navigate and are better suited for us.

Avantages

The system is very easy to use and automates a very labor intensive process. Yext is a significant portion of our local SEO and citation building/management strategy.

The system is as easy as can be. You fill in the blanks, upload the pictures, connect the accounts, and hit submit. It is that easy.

Yext will also monitor for duplicate listings. It would provide a side by side view of the listing it created and the potential duplicate. That way you can decide what to do with it. And if you want the listing suppressed, you ask Yext to do so.

Inconvénients

Cost is the biggest factor. It is honestly perfectly priced. Because if it was any higher in cost, I wouldn't get it. But it is just cheap enough for us to keep it. I just don't feel like it is a 'great' value.

There are a number of features we just don't use. Like the analytics. But that might just be because we are an agency and pay to have higher quality analytics than what comes with Yext.

One big gripe is the integration with Google My Business. We were using Yext before they added that functionality. The problem was that Yext overrode the business categories and caused some local maps issues. Once we figured out that you can override that function, we got it taken care of. But it took us awhile to figure that out. So the con here is that you have to know about that override feature or you can screw up your listings.

Avantages

Listing management was very good. Review monitoring also very good. However, their customer service is poor.

Inconvénients

I had been a customer since 2018 with all my customers using the service. I was automatically renewed in late February. I reached out to my rep to discuss and he never responded. I just concluded a three month communication with Yext's ticket system and they will not cancel my auto renewal as they claim i had inform them 30 days before renewal. Had a rep contacted me i would have. These are touch times. All my agency's clients are closed. I had cancelled each individual client account with Yext. I offered to pay one month as a compromise but they will not accept. I just told them to terminate my account completely and will never work with them again. I assume i will see them in court. What a poor way to treat a customer. There are plenty of other services out there.

Avantages

Let me be real-no one likes updating directory listings. It's a thankless, tedious job. BUT...Yext makes it a thousand times easier. The user interface is very user friendly, the customer support is amazing and the results speak for themselves. Directory Listings is never a marketer's highest priority but it's an important aspect of customer engagement, Yext has made it easy for me to do that with the tools provided in the software.

Inconvénients

We recently added their review response package to our agreement, I wish there was a way to bulk approve suggestions made by Google.

Avantages

EASY!!!: I have used Yext for 3 years for our small law office to make sure we have good, consistent listings across all the proliferation of business listing sites. If you have a web presence for your business, you likely know how important it is to have your business name, address, and phone number appear the same on all these sites to ensure Google correctly recognizes the business. But if your business is more than a few years old, it likely has many variations on all the listing sites. Going to each individual site and claiming the business, correcting the info, and completing the listing would be a full-time job. Yext gives business owners an easy, one-stop spot to fix many listings at once.
Features: Correct business info, tell what the business sells or does, add specials, add photos, manage social media, manage reviews, for many business listing sites, all in one place.

Inconvénients

Social media management: I don't particularly like or use the social media management features. I find them too rudimentary for what we need.
Yext is a bit pricey.

Avantages

I love how many directories are associated w/ Yext. When the subscription is live, this boosts SEO tremendously.

Inconvénients

I do not like the fact that once you cancel Yext, all of the previous directory listings . I get it, but I just don't like it.

Avantages

Using the Yext API, we were able to connect our website CMS - which controls our hours - with Yext. Thus each time our hours are updated, all search engines and social media sites are updated simultaneously. Real timesaver and ensures accuracy!

Inconvénients

It would be great if we could add the update of Twitter cover photos as well.

Avantages

I like the ease to set up accounts as well as the feature to suppress duplicate listings and keep track of featured messages.

Inconvénients

Not too happy with the basic reporting system.

Avantages

Keeps all of your local citation sites all in order with correct information

Inconvénients

If you stop paying for the service, the listings all go away

Avantages

I run google pages/online listings for close to 200 clinics across the United States and Yext makes managing minor changes very easy. We've also seen great results in how are listings are doing from an SEO standpoint.

Inconvénients

The analytic reporting was slightly delayed at first but they fixed that!

Avantages

This software has a clean UI that let's the user know the status of every listing for every location.

Inconvénients

Yext is priced signifantly higher than other tools in a similar space. However, we are happy with the value for the pricing structure.

Avantages

I love that updates and changes are seamless with this software over multiple platforms. Also love the ability to track and monitor reviews all in one place.

Inconvénients

The analytics when sent to clients is in a pdf format unless they are a user. In this format it is hard to read and understand what all these analytics are pulling in each category.

Avantages

When you work for a company that has hundreds and hundreds of clients, it's difficult to manage dozens of directory listing. Yext makes it a lot easier to do so. Whether they're minor updates or changes that need to be made.

Inconvénients

Sometimes certain features disconnect if it's integrated into your own platforms.

Avantages

- In the industry, there are TWO tools that matter and Yext is one of them!
- A powerful tool that provides updated information on a business and their local listing, making it easy to manage a company's local listings/reputation.
- Saves a WEALTH of time that is only spent on entering hours of operation, address information, etc:.
- Ability to add structured data to your website.
- Yext has the ability to track any inconsistencies or duplications on the internet regarding a company's NAP.

Inconvénients

- Support may take time.
- Social posting is limited to Google - this tool lacks in the social media management department.
- Can be expensive for small businesses - but it's worth the investment if you can afford it.

Avantages

Ease of use. The ability to update all connected directories at the same time.

Inconvénients

The inability to send review requests that populate on Google, Yelp and Facebook.