Google Data Studio

Avantages

Google Data Studio est un excellent outil pour créer des rapport, de plus il est gratuit donc accessible à tous

Inconvénients

Google Data Studio est limité en langue utilisée

Avantages

Très bonne expérience dans mon utilisation du Google Data Studio, il est facile de personnaliser des tableaux de bord pour visualiser les données avec un système de drag & drop. L'outil est totalement collaboratif, ce qui est pratique dans le cadre d'un projet en équipe.

Inconvénients

Dommage qu'il n'y ait pas d'assistance en cas de question ou de problème de remontées des données par exemple.

Avantages

Connexion native avec l'écosystème Google Marketing Platform

Inconvénients

Pas de possibilité de personnaliser certains items

Avantages

Outil qui a changé ma vision des reportings. J'ai configuré les chiffres à mettre en avant et désormais je n'ai plus qu'à changer la plage de dates pour que les chiffres se mettent à jour (au lieu de les mettre à jour à la main un par un chaque mois...).

Inconvénients

Cette solution peut être assez technique à mettre en place, les add ons gratuits afin de lier des sources de données de type réseaux sociaux ne sont pas très nombreux.

Avantages

C'est une des solutions idéales pour la création de dashboards, car entièrement basée sur le cloud et bien intégrée à l'environnement Google. Le système permet de créer facilement des tableaux de bord à partir de plusieurs sources.

Inconvénients

L'un des principaux inconvénients de l'utilisation de Google Sheets pour la création de tableaux de bord est le manque d'assistance. Lorsque les choses tournent mal, vous êtes seul et vous n'aurez personne à qui demander de l'aide. Bien qu'il s'agisse d'un outil puissant pour organiser et analyser des données, ce n'est pas aussi robuste que d'autres outils. Par exemple, il manque des options de data visualisation, des fonctions interactives et des mises à jour de données en temps réel.

Avantages

L'outil permet d'agréger toutes sortes de données pour le SEO comme la search console ou semrush.

Inconvénients

Il y a une limitation dans les quotas de données pour certaines sources comme Google Analytics obligeant à passer par une solution intermédiaire comme BigQuery.

Avantages

Les fonctionnalités ayant le plus d'impact sont les connecteurs natifs avec les différentes solutions Google. Que l'on souhaite connecter Google Analytics ou bien BigQuery pour plus de données, tout est assez simple. Le principe de drag and drop et le nombre de personnalisations possibles rende l'outil très efficace

Inconvénients

Appartenant à Google, nous pouvons regretter la mise en place des quotas d'appels à l'API Google Analytics 4 qui limite l'utilisation des dashboards. Les connecteurs de la communautés sont payants pour la plupart. Enfin, on peut vite se perdre dans l'interface via les trois menus de personnalisation

Avantages

C'est un logiciel de drag and drop très simple à utiliser.

Inconvénients

Il est si simple qu'il autorise parfois quelques non-sens comme l'utilisation combinée de métriques et dimensions qui ne devraient pas être utilisées ensembles.

Avantages

As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends.

Inconvénients

Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform.

Avantages

Thanks to the drag-and-drop features of Google Data Studio, we were able to generate meaningful charts and graphs for many of the ideas that we had regarding various AI projects in a very short time.

The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs.

Inconvénients

Some advanced aspects like calculated fields were quite difficult to grasp at first, which made us a bit slower than optimal.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

Free and easy to use. Integrates with other google software

Inconvénients

Not as advanced as some other softwares so it doesn’t allow real time updates

Avantages

It's a good tool to link different databases and create tables and graphs. We can play on data and create proper dashboards.

Inconvénients

It's sometimes hard to mixed the datas and get the view we had in mind. Representing deep level of campaign is hard.

Avantages

I love the flexibility that Google Data Studio provides. Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard. It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven.

Inconvénients

Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add.

Alternatives envisagées 

Pourquoi choisir Google Data Studio 

Logiciel antérieur 

Pourquoi passer à Google Data Studio

Avantages

Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time.

Inconvénients

More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

Google Looker Studio ( formerly Google Data Studio ) is easy to use and has an intuitive user interface that allows the average user to create and consume reports and dashboards. It integrates seamlessly with google analytics and workspace applications like Sheets, docs, and Google Drive. It facilitates self-service data analysis and business intelligence practices.

Inconvénients

Google Looker Studio ( formerly Google Data Studio ) has a relatively slow performance and limited features regarding data connectors and visualization. Although the paid version has advanced features, it comes at a high cost with more difficulties and barriers to scale.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis. It's also a very good tool if you're more experienced and need to do more advanced reporting.

Inconvénients

Sometimes it can be slow. Some report fail and it's not always easy to know what is failing.

Avantages

The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report.

Inconvénients

Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected.

Alternatives envisagées 

Pourquoi choisir Google Data Studio 

Logiciel antérieur 

Avantages

I like how easy it was to pull data from all Google native channels like ads and analytics. Using some tutorial, you can create custom dashboards according to your need. Best is that its free.

Inconvénients

Getting data from not google native sources was impossible for me. I didn't manage to set it up. Initial deployment requires some googling or otherwise you wont figure it out.

Avantages

I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus.

And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool.

It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment.

Inconvénients

It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion.

Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.

Alternatives envisagées 

Pourquoi passer à Google Data Studio

Avantages

Data Studio is a great choice if you are already on a Google stack. It is (or can be) virtually free and it offers plenty of flexibility for light analytics or old-fashioned data profiling. I have used it with some success for enterprise-grade analytics, but it is easy to run up against data limitations. It's generally very quick (especially with BI Engine) and it works well with other Google tools (such as GA).

Inconvénients

The product feels a bit cheap compared to its competitors. I found it difficult to manage assets across multiple teams. We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau.

Avantages

I love how easy is to learn to use this platform. From the very beggining you can set up your dash and start analyzing metrics without any coding skills.

Inconvénients

The Visual Design Capabilities. Sometimes there are projects that need special fonts to create the dash.

Avantages

Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query.

Inconvénients

Before integration with looker, we were limited with left join between tables (no inner join and no right join)

Avantages

combining data from different tools in a single sheet.

Inconvénients

Sometimes paid connectors for Google services such as GMB have to be used

Avantages

The great thing about Google Data Studio is that it allows you to customize your dashboard the way you want it making it very tailored to individual needs.

Inconvénients

I think the least thing I like about Google Data Studio is that it is quite complicated until you get used to it. It take a while to understand what you can actually do and make it tailored to you.

Avantages

Google Data Studio has helped me turn heaps of analytics data into something my managers and co-workers can see and understand. There is a huge variety of graphs, charts, and elements at your disposal to make an attractive data report, which can then be downloaded or shared with interested parties. The system allows you to go as simple or advanced as you need to and you're only limited by your time and patience. And the best part is it's all free!

Inconvénients

There is a slight learning curve, as Data Studio borrows data from Google Analytics to populate charts. Sometimes data won't transfer correctly, leading to broken charts.