Outreach

Avantages

I love that this software is so heavily focused on outbound sales. This isn't marketing software that you can adapt to sales, this is software created and built for sales organizations. That fact is very obvious in the way they implement their features.

Outreach always leads the way in terms of feature innovation, and they continue to offer the best outbound email settings to truly automate your process. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.

Something they also do better than anyone is their task management. I frequently have a task as a step in a sequence (I.e. Connect with the person on LinkedIn), and when a prospect hits that stage it creates a task in the system. This happens hundreds of prospects at a time, but when you start your tasks it takes you into this workflow that lets you call/email/take notes on the action and just click next to take you to the next one. Really lets you get in the flow, and is an amazing tool for inserting a manual task into a sequence that you can still get through quickly.

Some examples of awesome features include:

1) Auto resume OOO
2) Fallback text in the templates
3) Automatically skip holidays
4) Phone call integration so you don't have to leave the app

Inconvénients

I don't know that there are any cons. The only one that I can imagine is that when you start fresh on the system, the interface can be a little bit daunting. There are actually a lot of settings, and if you don't understand the hierarchy or what you use for what, it can get very complicated.

Thankfully they have good customer support and a LOT of good documentation, so it's not that bad if you spend some time learning it.

Avantages

I love the ease of use. I work with many people new to sales, new to our industry and they fall in love with outreach. It automates our sales strategy. It helps us follow a cadence or campaign on emailing, calling, sending a LinkedIn message, etc. Without it, we would struggle to follow up with our clients.

Inconvénients

There are some small things that I don't like with Outreach. Things get stuck in failed & pending states and you are not notified... These are usually found too late as well. Wish there was more of an aggressive notification when things happen that we should be aware of. Also - I would love for them to build out their interface better for closing roles and marketing roles. We have it for our SDRs but would struggle to have marketing and account executives use the tool at the same time.

Alternatives envisagées 

Pourquoi choisir Outreach 

Pourquoi passer à Outreach

Avantages

It's pretty easy to use and figure out. Not much help is needed to make it work.

Inconvénients

Quality and support! Outreach experiences issues regularly. There's always something wrong with it. What's worse is when you put in a support ticket, they always give you some generic issue that its on the customer's side. That's not the case! You then later find out that they lied and are exeriencing an outage. Then you ask repeatedly for a call back because your manager is upset with them and they can't bother to do that! They won't even acknowledge your request!

Avantages

Managing all sales engagement activity within a single software is a boon for every salesperson out there. It saves. a lot of time and effort and helps to stay organized.

Inconvénients

The price is a little higher than most of the competitors.

Avantages

Sequences is what makes Outreach so powerful. The fact that you can time, automate, and blast various emails to prospects using custom variables for a personalized feel is what makes Outreach so powerful. My role requires me to send mass volumes of emails to specific personas at various B2B companies. Most people don't respond after just 1 email. By loading multiple folks into a sequence and blasting that sequence has saved me significant time.

Outreach also acts a CRM that keeps track of all communications. You can use filters to find specific prospects who have been sequenced or if they've been opted out or if they're in a specific stage in a sequence. These custom filters enable for specific targeting and tailoring.

Inconvénients

Outreach does require level of training to some extent that isn't straightforward. For example, knowing how to load sequences, or create triggers, or how to automate certain tasks does require some playing around that is not intuitive unless you have some training. Our organization needed some 3rd party training for us to actually grasp the various aspects and nuances of Outreach. Without that 3rd party training, we would've made numerous mistakes and probably wouldn't have utilized the tool to the maximum efficiency.

Alternatives envisagées 

Pourquoi passer à Outreach