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Hotjar - Prix
Hotjar est disponible en version gratuite et propose un essai gratuit. La version payante de Hotjar est disponible à partir de 39,00 $US/mois.
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Hotjar - Avis
Évaluation des fonctionnalités
Tous les avis sur Hotjar
- Secteur d'activité : Logiciels
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Hotjar est un très bon outil
Grosse utilisation des sondages, du shadowing et de la heatmap qui sont des outils précieux pour améliorer le quotidien de Product Manager
Avantages
Facile d'instalation
Facile de compréhension et d'utilisation
Grosse couverture fonctionnel
Inconvénients
Trop cher lorsque le nombre d'event est important
Alternatives envisagées
ScreebPourquoi passer à Hotjar
Couverture fonctionnel plus importante et plus en adéquation avec mes besoins (shadowing et heatmap)- Secteur d'activité : Logiciels
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
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Provenance de l'avis
Un outil puissant et accessible pour comprendre ses utilisateurs
Avantages
Ce que j’ai le plus apprécié dans Hotjar, c’est la facilité avec laquelle on peut visualiser le comportement des utilisateurs grâce aux heatmaps et aux enregistrements. L’interface est intuitive, et les sondages intégrés permettent de collecter rapidement des retours clients très utiles.
Inconvénients
Ce que j’ai moins aimé, c’est que certaines fonctionnalités avancées, comme les analyses plus détaillées ou des options spécifiques de filtrage, sont réservées aux plans payants, ce qui limite un peu l’expérience pour les utilisateurs avec un budget restreint.

- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 10 000+ employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Power Tool for User Experience Optimization
Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability.
Avantages
Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience.
Inconvénients
I've been very satisfied with this tool and haven't experienced any negative aspects.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
High quality assistant to make data-driven decisions
Very wide known tool in an advertising & marketing market. Used as a one source of truth in our company as well. We use it almost every day to check traffic quality and make data-driven changes
Avantages
- easy to set up surveys to rate & get feedback from users
- weekly stats in email notifications
- very helpful insights to A/B test websites! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)
Inconvénients
pricing. Clarity from Microsoft has most of the high priority features & it's for free (but doesn't have this awesome surveys!)
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant Essai gratuit
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Provenance de l'avis
Good but can be better
It is good but I see a lot of scope in the application.
Avantages
Heatmaps as they can help us understand about the website experience which the users get.
Inconvénients
Pricing and lack of platform independence
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
Hotjar offers a great toolset but it takes sometime to understand thep pricing
My experience with Hotjar was extremely positive before Contentsquare acquired it. However, after the acquisition, the pricing tiers became super annoying and unclear. It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear.
Avantages
Hotjar has some neat features that can help any site owner better understand their customers.
Inconvénients
After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.
Alternatives envisagées
SmartlookPourquoi passer à Hotjar
Before the Content Square acquisition, the pricing was competitive and there was a generous free tier as well.- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
The greatest resource for businesses conducting online transactions is Hotjar.
The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use.
Avantages
For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website.
Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative.
One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.
Inconvénients
A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth.
Predictive analytics, which could be useful in predicting user behavior, is not available in the software.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
Great but too expensive
Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc.
Avantages
It gives you so much insights into how your visitors behave and think.
Inconvénients
The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one.
- Secteur d'activité : Services et installations de loisirs
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant 1 à 5 mois
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Provenance de l'avis
Great information gathering tool with some drawbacks.
Hotjar is a useful tool to use in bursts in order to get really useful data, but it's not a "set it, and forget it" type of tool. There are downsides to leaving it turned on.
Avantages
Hotjar lets us really see where our customers are going and doing on our website instead of just following the trail after the fact with typical analytics. We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones.
Inconvénients
Hotjar adds a lot of overhead to the website. Load times slowed a little bit, and ad blockers started making our site respond weirdly. Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself. Additionally, javascript makes the viewing of a page obscured, so we don't know what the user is doing within a dynamic piece of content.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
Super in-depth website analytics tool
Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites).
Avantages
In-depth tools to monitor visitor usage on our website, helps provide data for us to make decisions!
Inconvénients
Would love to see more automated insights on the products - sometimes you end up setting up a number of tools but never find the time to assess them.
- Secteur d'activité : Hôtellerie
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
an insightful tool in a user researcher's toolbox
Hotjar is with it's heatmaps and recordings is a powerful tool for understanding user behavior.
Avantages
I like Hotjar's heatmaps and recordings since they provide good insights into user behaviour. Same for tracking funnels and conversion rates in the user journeys.
Inconvénients
I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys.
- Secteur d'activité : Services d'information
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Hotjar for UI/UX monitoring
Decent experience, customer support is also helpful.
Avantages
Ease of implementation and its alerts features.
Inconvénients
Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs. Took us some time to get used to it.
- Secteur d'activité : Recherche
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Excellent for website visitor tracking and future decision making.
As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away.
Avantages
The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.
Inconvénients
Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
I was a longtime Hotjar using before switching to Microsoft Clarity
Avantages
Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.
Inconvénients
Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me.
- Secteur d'activité : Vente au détail
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Heatmaps are just the best
Avantages
Really good and a lot of insights which is really helpful to understand our website
Inconvénients
Can be hard to setup, there is a lot to understand before using it.
- Secteur d'activité : Mode et vêtements
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les mois pendant 1 à 5 mois
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Provenance de l'avis
Hotjar review
Overall would recommend for the average user that likes to fill out surveys for minor rewards or gift cards, but it could take some time to earn some money
Avantages
This is an easy to use app that most people could easily figure out and use without a problem.
Inconvénients
I don't know if this happens for everybody but I get phased out of a lot of surveys for some reason.

- Secteur d'activité : Meubles
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant 1 à 5 mois
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Provenance de l'avis
New dimension for me
Avantages
I have learned a lot from customers thanks to Hotjar, a lot of things that would have gone unnoticed before. Heatmaps are a completely new way for me to think about data. I will use it more and more often
Inconvénients
The free version will always be (as they say), but for business needs you will have to turn to the paid ones
- Secteur d'activité : Design
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Get Ya A Hotjar
Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's performance.
Avantages
Hotjar makes it easy for our business to optimize its online presence and improve the user experience.
Inconvénients
Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly.
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé toutes les semaines pendant Essai gratuit
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Provenance de l'avis
Track Easy With Hotjar
Avantages
With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly.
Inconvénients
Nothing much as it solves my major problem of audience heat maps.

- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Hotjar Really Helped Us Leverage Our Business!
My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!
Avantages
Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent
Inconvénients
Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.
- Secteur d'activité : Médias de diffusion
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Does what it needs to do
We are capturing feedback from our members right after they make a donation to our organization. This is a great way for us to know why our members support the organization. Being able to more accurately attribute them to individual members in our CRM would be very beneficial.
Avantages
We are only using this tool for post transaction surveys. Creating a quick survey and linking it to a landing page is very quick and easy. There are no widgets to install, you simply feed the tool the landing page URL and it will link the survey to the page. When your user hits the page, a request that they take a survey pops up. You are given the option to perform the pop-up on page load or with a slight delay. I can set up a new survey and link to it in under 10 minutes - and I can clone other surveys (though it is a little difficult to find this option). The documentation is pretty well done and has been helpful.
Inconvénients
The tool is not geared toward automation of the results. You can't edit a small typo in your questions, any changes and the tool automatically creates a new question and I believe deactivates the other. This means your results are now split into two columns. While I understand the logic behind this, there should be a way to simply edit a typo. I wish there was a way to have an internal name for the surveys so I can easily identify what and when I used a specific survey. I also wish there was a way to archive the results so that I am not reviewing already reviewed answers. I'm hoping there will be a more open api in the future so I could pass in an account id and pull the data directly from Hot Jar into my CRM.
- Secteur d'activité : Recherche
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Best for website visitor behavior analysis
It is outstanding for survey and forms purposes. Screen recording can be done easily using it.
Avantages
Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available.
Inconvénients
A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform.
- Secteur d'activité : Santé, bien-être et fitness
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
I wish I knew about this earlier!
Hotjar has been critical to our micro analytics. We have been able to go through customer journeys at the most specific way possible. By being able to view the screen recordings (and its plethora of features within that!) along with heatmaps, we were able to test our website rapidly.
Avantages
Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with.
I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time!
Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast.
The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session!
Inconvénients
Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section.
- Secteur d'activité : Produits pharmaceutiques
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
This tool is simply extraordinary for providing excellent UX to visitors of website
Avantages
Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.
Inconvénients
Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé Autre pendant plus de deux ans
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Provenance de l'avis
Freemium level features offer great visitor insights
My primary use of HotJar is the click tracking and scroll depth features. I'll occasionally use the visitor recording feature. These reports alone provide invaluable information for my web clients to get an idea of how effective their sites are in generating conversions. The surprise benefits of the click tracking is that we can see where people are clicking on spots that are not actually intended to be and I can adjust the UI design to downplay those areas to create a better user experience. The scroll depth gives me a better handle on what important information is not being reached by visitors and helps me decide how to best move that information further up the page stack to ensure that visitors see what we need them to see.
Avantages
Easy to deploy tracking script to sites
Async loading doesn't impact user experience
Reports are easy to read and can be shared with clients
Free tier provides more-than-adequate reporting for most small businesses
Inconvénients
I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.
Réponse de Hotjar
Hi Lucas,
Thanks very much for the comprehensive review.
It's great to hear that you find Hotjar easy-to-use and you're getting valuable insights about your visitors' habits.
I'd like to offer you a small thank you from Hotjar for taking the time to review our software - please reach out to me at [email protected].
Cheers,
Mike from Hotjar