Hotjar

Avantages

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Inconvénients

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Avantages

It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.

Inconvénients

There is little we don't like about Hotjar. It just works (and it is easy to use).

Alternatives envisagées 

Pourquoi passer à Hotjar

Avantages

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Inconvénients

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.

Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.

Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.

Heatmaps are still very simple with no ability of segmenting the data.

I can't complain for the really accessible prices they have been able to maintain though!

Avantages

I really love the recordings that you can do! Highly recommended for website optimization.

Inconvénients

Sometimes there is to many features so it is hard to find what you want. And there is always a worry about performance of our site.

Avantages

The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content.

Inconvénients

Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for.