Aperçu des avis des utilisateurs
En savoir plus sur Zoho Campaigns
Zoho Campaigns est un logiciel d'e-mail marketing basé sur le cloud de la suite d'applications Zoho. Ce produit permet aux entreprises d'atteindre et d'engager le dialogue avec leurs clients en automatisant le processus de...
En savoir plusTous les avis sur Zoho Campaigns Appliquer les filtres
Parcourir les avis sur Zoho Campaigns
Tous les avis sur Zoho Campaigns Appliquer les filtres
- Secteur d'activité : Mode et vêtements
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant Essai gratuit
-
Provenance de l'avis
Logiciel d’e-mail marketing
Avantages
Zoha Campaigns est un bon produit d’e-mail marketing grâce à ces multiples fonctionnalités et facile à intégré. L’équipe d’assistance est bien organisée et rapide.
Inconvénients
Je continue d’utiliser Zoho Campaigns et je n’ai pas encore eu de problème. Je le recommande.
- Secteur d'activité : Vente au détail
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant 1 à 5 mois
-
Provenance de l'avis
Zoho Campaign pour mes campagnes email marketing
Avantages
Je peux gérer ma liste de destinataires et envoyer en 1 clique ma campagne par email
Inconvénients
je n'ai pas de point négatif à remonter par par rapport à mon utilisation
- Secteur d'activité : Produits chimiques
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
-
Provenance de l'avis
Advantages of using Zoho to create and document a successful digital marketing campaign.
It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.
Avantages
Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.
Inconvénients
Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.
Les meilleures alternatives à Zoho Campaigns
- Secteur d'activité : Hôpitaux et soins de santé
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
-
Provenance de l'avis
Best Email CRM
My overall experience with Zoho Campaigns has been positive. The platform's intuitive interface, comprehensive features, and reliable customer support have greatly facilitated efficient email marketing campaigns and enhanced audience engagement, contributing to successful marketing endeavors
Avantages
What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email campaigns, streamlined contact organization, and detailed performance tracking, all contributing to enhanced marketing strategies and improved customer engagement.
Inconvénients
Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users.
Alternatives envisagées
Constant ContactPourquoi choisir Zoho Campaigns
Mailchimp's pricing can be comparatively higher than Zoho Campaigns, making it less cost-effective for businesses with budget constraints. Zoho offers competitive pricing plans, delivering similar functionalities at a more affordable rate, making it a more budget-friendly option for many businesses.Pourquoi passer à Zoho Campaigns
Zoho Campaigns was chosen over alternative products due to its seamless integration with existing Zoho suite, cost-effectiveness, user-friendly interface, comprehensive features, and reliable customer support, ensuring a holistic and efficient email marketing experience for the business.- Secteur d'activité : E-learning
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Tight integration in the Zoho world is a true benefit - Usability can improve
Overall, good experience. Especially as it is so tightly integrated with other Zoho apps. We will continue using it for newsletter campaigns and some nurturing automations.
Avantages
The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great. Email design, contact list management and automation and workflow logic are in place and ready to use.
Inconvénients
Onboarding to the tool and general usability can be improved. I have to say that it takes quite some time to understand the functionality and navigation in the tool. Loading speed of the platform (as a secondary factor of usability) can be better.
Alternatives envisagées
ActiveCampaignPourquoi passer à Zoho Campaigns
because of existing usage of other Zoho apps, like CRM, Trainercentral etc.- Secteur d'activité : Production audiovisuelle
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
I feel like I'm a beta tester.
Clunky, slow and an overall terrible user experience.
From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.
Now all of those things are OK, because functionality is what matters the most, right?
This would be true if the functionality of the platform actually worked as intended. We've run into issues like:
-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.
The list goes on and on. I wish this program just worked and I didn't have to write this review.
The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.
I don't recommend this software to anyone.
Avantages
Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.
Inconvénients
This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.
When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.
If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.
Alternatives envisagées
Campaign Monitor by MarigoldPourquoi passer à Zoho Campaigns
Because campaigns was cheaper and had similar functionality. Plus, we are using Zoho CRM so we wanted the two programs to have a seamless sync.- Secteur d'activité : Services financiers
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Great for your marketing emails
We have been using Zoho Campaign for a few years now and it has been great in our marketing efforts.
Avantages
Zoho Campaigns is easy to use for those who are new to building email campaigns. It is entirely "drag and drop" for all text and image elements.
Inconvénients
We wish that the "plain text" emails were more built out so we could use it to send organic looking emails.
- Secteur d'activité : Informatique et sécurité réseau
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
This product fits small businesses for newsletters and training emails.
Excellent platform for our email needs. I'd recommend it to anyone.
Avantages
I love how simple it was to setup and how easy it is to create new campaigns and emails.
Inconvénients
The email editing feature can be more simplistic. There are a lot of clicks and you have to redo the TXT version each time.
Alternatives envisagées
HubSpot Marketing HubPourquoi choisir Zoho Campaigns
CostPourquoi passer à Zoho Campaigns
Hubspot was too expensive and too many offerings. We wanted something simple and straightforward.- Secteur d'activité : Transport routier/ferroviaire
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les mois pendant 6 à 12 mois
-
Provenance de l'avis
Email Marketing with Zoho Campaigns
We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a learning curve, I'm glad we did. It offers a good variety of templates for email marketing and has made it easy to create great looking campaigns for our company. The integration with Zoho has provided us with valuable insights. Just be patient with the initial learning curve.
Avantages
Once you get to know how the interface works is very easy to use for creating and managing our email campaigns. Just a bit of a learning curve on some of the advance features with workflows. Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with customers. The integration with our Zoho CRM provides great analytics and reporting on which campaigns are performing well, allowing us to refine our overall game plan.
Inconvénients
The user interface is a bit cluttered and can be overwhelming at first, especially with some of the advanced features. I just wish it were more intuitive at first.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Great tool and easy to use
I've been using Zoho tools for over 3 years now and Zoho Campaign helped me and my clients a lot.
Avantages
The email campaign management is super easy to use.
Inconvénients
The cost is very affordable and if I need more functionality I just paid separately for another Zoho tool like CRM.
Alternatives envisagées
ActiveCampaignPourquoi passer à Zoho Campaigns
The cost of Mailchimp is too variable due to growing of contacts. ActiveCampiagn is too expensive for some of our clients.- Secteur d'activité : Conseil en gestion
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les mois pendant plus de deux ans
-
Provenance de l'avis
Cost effective alternative to Mailchimp
Exceptional and very strong competitor of mailchimp
Avantages
Its price as this is good and really competitive on pricing when compared with mailchimp
Inconvénients
When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs.
Alternatives envisagées
Constant ContactPourquoi choisir Zoho Campaigns
Mailchimps cost was very highPourquoi passer à Zoho Campaigns
As I was using Zoho CRM integration was easier and seamless.- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant 6 à 12 mois
-
Provenance de l'avis
Zoho Campaigns is a better alterenative to Mailchimp
Avantages
It follows a similar process to Mailchimp so when converting over it is quick to learn. After mailchimp was taken over by Intuit it became to expensive for small campaigns and this is a viable alternative.
Inconvénients
Not much just the initial setup is lengthy but no worse than others.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 5 001–10 000 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
-
Provenance de l'avis
An Effective Tool for Automated Email Marketing
My overall experience with Zoho Campaigns has been positive. I found the platform to be user-friendly and easy to navigate. I was able to quickly get up and running with the platform, as it offers helpful tutorials and support. I appreciated the automation features, which enabled me to save time and increase efficiency. I also found the reporting and analytics to be useful in tracking the performance of my campaigns. That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors.
Avantages
1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.
Inconvénients
1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.
- Secteur d'activité : Biens de consommation
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
-
Provenance de l'avis
Good for emailing customer subscription list
Avantages
The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.
Inconvénients
The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.
- Secteur d'activité : Santé, bien-être et fitness
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Good except for a major error in setup design
We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.
Avantages
Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records
Inconvénients
we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.
When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.
- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
All in one Marketing platform
Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.
Avantages
From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more
Inconvénients
Email template editing with html format is a bit tough
- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Keep your customers informed
By having it integrated with the CRM, I have had a better understanding of what the contacts do with the campaigns received. We've been able to take better follow-up actions for campaign openers and clickers.
Avantages
Very easy to create a stylish and informative template. Excellent for segmenting contacts according to specific topics. It is very good for tracking emails and additional actions.
Inconvénients
Even though template customization has improved quite a bit, I still feel there are possible improvements, for example importing videos, layout options can be improved. They are small things that do not affect the good of the software at all.
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Intuitive, feature-rich, easy integrations, very affordable.
Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.
Avantages
My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.
Inconvénients
While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Affordable Email Marketing Tool
If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!
Avantages
The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!
Inconvénients
If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.
- Secteur d'activité : Réseaux informatiques
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
easy to use, and reduce the working time.
Avantages
. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.
Inconvénients
. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly
- Secteur d'activité : Construction
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Zoho Campaigns Reviewed by ETD
Analyzing marketing is one of the best aspects about ZC.
Avantages
Zoho Campaigns automates email marketing by creating, customizing and sending high volume outbound emails.
Inconvénients
The then issues that I used to experience late last year were rectified by our in-house technical team.
- Secteur d'activité : Machines
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Weak and Confusing Marketing Tool
Support replies are terrible and never really help either the problem had already happened and fix is not needed or they just confirm that there is an issue.
Avantages
It is versatile and strong. Zoho campaigns has a lot of functionalities and connections to other Zoho tools.
Inconvénients
It is not reliable in formatting, deliverability, reporting.
The emails will look worse than from the competitors.
There is no custom localization.
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Zoho Campaigns Review Published & Established by Esther
Avantages
Zoho Campaigns enables me to schedule and send mass messages to customers in real-time.
Inconvénients
It offers few templates for creating and personalizing messages.
- Secteur d'activité : Fabrication électrique/électronique
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
-
Provenance de l'avis
Campaign Management in your budget and easier to use
Avantages
All features like contact management, campaign management and engagement monitoring all are great.
Inconvénients
Didn't face any issues as such which can be listed under cons.
- Secteur d'activité : Services environnementaux
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
I used Zoho campaigns for comercial purpose, sending offers and tracking them
efficiency and performance in the sales process
Avantages
Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.
Inconvénients
I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.