Avis clients sur Contentsquare

Avantages

- Un outil adapté aux marketeurs
- Facilité d'accès à la data / d'analyse
- Les nombreux insights tirés des analyses

Inconvénients

Le seul inconvénient est la période d'analyse limitée à des requêtes de 3 mois

Alternatives envisagées 

Hotjar

Pourquoi passer à Contentsquare

Plus puissant, plus de module d'analyse, support en français

Avantages

Cet outil permet d’effectuer des analyses très approfondies afin d’étudier le comportement des prospects dans le but d’améliorer le site web et augmenter la conversion.

Inconvénients

Le fait qu’il n’est pas possible de conserver plus de 3 mois de données.

Avantages

Super outil très puissant pour piloter l'activité e-commerce et l'expérience client.

Inconvénients

Un peu complexe à prendre en main mais la formation

Avantages

- ContentSquare est une solution puissante qui permet de mesurer efficacement les points de friction dans les parcours utilisateurs / clients- Centralisation des informations pour permettre de prendre des décisions impactantes- Logiciel d'amélioration continu (UI, UX...)- Accompagnement stratégique et opérationnel de qualité avec les CSM et équipes métier chez ContentSquare

Inconvénients

- Bien que la solution soit puissante, cette dernière reste une charge financière importante- Nécessite une opérationnalité fréquente pour permettre de maîtriser l'outil et ses nombreuses fonctionnalités

Avantages

L'intégration avec le tracking se fait correctement. Ce que l'on apprécie le plus avec l'outil sont les possibilités offertes pour les différentes analyses (sondages, heatmaps, zoning, tunnel de navigation)

Inconvénients

Côté technique, il y a une certaine complexité à intégrer ContentSquare correctement sur les différentes balises lorsque l'on utilise un TMS. Il faut savoir être technique pour collecter certaines données sur l'outil

Avantages

Permet d'analyser toutes les métriques importantes d'un site e-commerce

Inconvénients

La prise en main est assez longue, le set up aussi. Et le prix est excessivement cher

Avantages

CS est un outil très puissant pour évaluer les parcours clients et les frictions rencontrées par ces derniers. L'entreprise évolue sans cesse avec de nouvelles fonctionnalités. Elle est réellement à l'écoute de ses utilisateurs pour permettre l'innovation. L'équipe est disponles pour répondre à toutes les questions.

Inconvénients

CS Insight pourrait être améliorer au niveau de l'UX ( manque de repère pour l'user)

Avantages

Très utile pour analyser nos parcours digitaux. J'apprécie l'ergonomie de l'outil et sa facilité d'utilisation

Inconvénients

rien à signaler, un très bon produit facile à utiliser

Avantages

Les formations qui sont toutes très contructive
La précision de l'analyse client
Les videos qui sont vraiment un +

Inconvénients

peut etre pas assez de formation, meme si l'équipe est top. Il est vrai que 1h c'est tres court

Avantages

The Content square platform has changed the way we approach almost all projects. It's helped us truly enforce data driven decisions versus the loudest opinion.

The workspace of the tool has become a feature i use on daily basis to see an overview of metrics in one place.

Inconvénients

There have been some minor functionality issues over the course of using the tool but the content square team are always open to feedback to improve. Things that were issues in the past have now been improved - the tool is constantly evolving.

Avantages

Like the ability to ease into to using the software. Always something new to learn, but also value at every stage of training. they are constantly developing and improving so even if something isn't ideal, its not long before they fix/improve it.

Inconvénients

more in-depth features require more training, but that's understandable

Avantages

I find the heatmaps invaluable to understand how the users are navigating our site and how they are engaging with the various features. It really gives us a great insight and helps us to make customer centric product decisions.

Inconvénients

I do find some of the journey tracking functionality confusing to use, but with training and frequent use, it is becoming easier to navigate through.

Avantages

The training with the Content Square team is very thorough and they are always on hand to help with any questions to make sure you get the most out of the tool. It's takes a bit of time to feel confident with all aspects of the platform but once you do it is easy and quick to use and helps with decision making and amending site issues quickly.

Inconvénients

The tool can be a bit glitchy at times however usually a quick refresh sorts the issue and I haven't had too many issues with this.
There is a lot within the tool so it can feel overwhelming to start with but I do think the layout of the CS platform helps to resolve this as it laid out in the steps to follow.

Avantages

The possibility to answer "why" on so many questions we might have about our pages and journey

Inconvénients

The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to

Avantages

I love the visual and accessible nature in which ContentSquare displays insight. It does a far better job than most other platforms of eliciting actionable insight rather than simply displaying data, which is what it’s all about.

Inconvénients

It’s a big platform and so takes some time to navigate and master, which can be further complicated depending on how well you set up your mappings etc. That said, the ContentSquare University platform is an excellent way to self learn and self serve. I’d also like some of the Find & Fix capability to be bundled within the core product and cost as it’s brilliant, but costly.

Avantages

As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis.
Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

Inconvénients

The alerts module is not very customizable, and often I receive “false alarms”.

Avantages

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

Inconvénients

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Avantages

- being able to see behaviors that I can't see in traditionals webanalytics tools
- easy to set-up
- can be linked with others tools (particularly ABtesting tools which enable a qualitative analysis of AB Test)

Inconvénients

- A bit expensive
- Specific features can be hard to handle for non-expert

Avantages

The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos.

Inconvénients

Session replay could be improved, sometimes it doesn't load, setting up mappings can take time.

Avantages

- Journey analysis to help see viewers journey across the site from high level
- AI Alerts to keep on top of any issues or uplifts in conversion metrics

Inconvénients

- Enhanced session replay with ability to see custom variables at different points of the journey

Avantages

While I was not part of the integration team, I can firmly say Contentsquare is worth it (especially compared to competitors). The variety of data is exceptional from heat mapping to journey analysis and the page comparator. While it may have a learning curve, once you figure it all out the analyses you can pull are very powerful in driving website strategy and improvements.

Inconvénients

My only con is the learning curve. But be patient and you'll be fine.

Avantages

CS is an extremely usable and versatile mechanism for product and web analytics. It enables us to add an additional lens of insight over standard KPIs to make informed decision.
It's v easy to onboard teams, v configurable/integratable and the Customer Success team are incredible. Zoning and impact analysis and the fact I can use my AB test segments readily are big wins.

Inconvénients

There's so much you can do which can be a little daunting.
I'm not keen on the mapping but I know that's being worked on.

Avantages

The variety of features it offers to conduct analysis.

Inconvénients

Some features still need developing to improve usability, for example introducing a compare feature for journey analysis

Avantages

It helps me understand every aspect of customer experiences and journeys online, I use it every day for so many different tasks. Implementation and support from CS is above anything I have ever experienced and recommend to everyone within the business

Inconvénients

I haven't come across any issues, if there was anything I am stuck on the team are there to suppirt

Avantages

Amazing breadth of features that help generate actionable insights across different areas of Ecommerce

Inconvénients

Requires investment in time to make sure the platform is optimised to be as useful as it can