Avis clients sur ActiveCampaign

Avantages

La possibilité de gérer plusieurs scénarios de nurturing et de mettre en place un scoring approprié

Inconvénients

Le support client pas toujours très réactif

Avantages

AC offre la meilleure combinaison de possibilités, fonctionnalités, d'expérience utilisateur, facilité d'utilisation, et de prix est abordable !

Inconvénients

Dans certaines situations, vous pouvez vouloir un outil au niveau de l'entreprise, par exemple, Salesforce qui peut offrir plus d'options et couvrir plus de lignes de produits réels.

Je pense que c'est très situationnel. Mais pour le marketing par courrier électronique et l'automatisation du marketing pour les petites et moyennes entreprises.

AC est presque toujours plus souhaitable que d'autres plateformes considérées, par exemple, plus d'opportunités offertes que MailChimp, meilleur que le terrible système qu'est ConstantContact, etc..

Avantages

Produit simple d'utilisation avec de bonnes fonctionnalités dans l'ensemble

Inconvénients

Le logiciel gagnerait à s'étoffer en fonctionnalités : celles proposées restent basiques et pas assez poussées.

Avantages

la fonctionnalité formulaire web et pour ma part la plus réussite dans la mesure ou elle prend en charge le dessin du marketeur et permette au clients de garder leurs coordonnées sur la page pour un suivi

Inconvénients

rien d'alarmant pour ce logiciel a proprement dit il n'y a pas grand chose.

Avantages

Je trouve la présentation agréable, bien que chargée. Le Marketing, doté de nombreuses fonctions est très Performant. Le taux de délivrabilité des emails est l'un des meilleurs qui existe. Les tarifs sont dans la tranche basse pour ce secteur d'activité.

Inconvénients

Beaucoup de fonctionnalités nuisent à la clarté de l'interface. Le service client, majoritairement correct, manque de réactivité dans certains cas (litiges...). Active Campaign est assez difficile à prendre en main.

Avantages

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

Inconvénients

le CRM que je ne comprend pas trop encore

Avantages

Active Campaign propose tout un tas de fonctionnalités qui rendent l'outil vraiment complet pour un usage professionnel.

Inconvénients

L'outil n'est pas forcément facile à prendre en main au premier abord. Je me suis faite accompagnée par rapport à ça n'étant pas familière à ce genre d'outil.

Avantages

J'ai voulu changer d'auto répondeur parce qu'on me disait qu'activ campaign était bien et que j'avais des soucis avec mon logiciel qui ne faisait pas le one click register. Et la je me suis retrouvée avec des mails non délivrés. La panique !

Inconvénients

J'ai donc fait valoir mon droit de rétractation puisque j'étais dans les à 9 jours de mon achat annuel. Le conseiller m'a répondu de suite et depuis plus de nouvelles. Ça fait maintenant plus d'une semaine. Attention à vous, soyez bien sûr de votre achat, vous n'aurez pas le droit de rétractation.

Avantages

absolument rien aucun arrangement commercial possible, fuyez

Inconvénients

pas du tout commerçants, considèrent leurs clients comme des numéros

Avantages

La gestion des mails mon utilisation est simple

Inconvénients

Aucuns je n'en ai pas trouvé. mon utilisation est simple

Avantages

Il prends en charge les relances d’emailing. C’est vraiment un super logiciel !

Inconvénients

Je n’en vois pas pour le moment. Affaire à suivre…

Avantages

Le fait de tous pouvoir automatiser les messages et faire un groupement de tous vos client pour l’envoi de vos offre

Inconvénients

Le design du site n’est pas terrible mais cela n’est qu’esthétique

Avantages

I recommend AC to all my clients because there's nothing better that can easily integrate with 3rd party tools and create the automation I want for my funnels.

Inconvénients

Learning the software was a bit tricky and felt overwhelming, but once you know how to use it, it's smooth sailing afterwards. There have also been a few bugs around unsubscribed still receiving emails or automation sometimes not fully working properly with emails sending or not sending but it's fairly rare.

Avantages

ActiveCampaign is an amazing tool for automating your marketing campaigns. It makes it easy to create, manage and track multiple campaigns with its simple and intuitive interface. You can set up automated emails, create segmented lists, and even use its powerful analytics to track the performance of campaigns. The customer support team is always there to help, and the pricing is very reasonable.

Inconvénients

The only downside to using ActiveCampaign is that it can be a bit overwhelming for beginners. It has a lot of features, and it can take some time to learn how to use them all. Additionally, the reports are not as detailed as some other services, so it may be hard to get a full picture of how your campaigns are performing.

Avantages

The lists and tags and managing the lists are very helpful in knowing who's interested in what I have to offer. Also, the open and clicks rate/management is very helpful with this, as well.

Inconvénients

Drafting campaigns is EXTREMELY difficult. Formatting, having consistent fonts, fonts and font colors showing up one way when you craft the email, but showing up completely differently in the preview, and then a completely OTHER way in the test email. It's just very clunky, and I'd prefer another software.

Avantages

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Inconvénients

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

Alternatives envisagées 

Salesforce Marketing Cloud

Pourquoi passer à ActiveCampaign

We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well.

Avantages

Automation, Campaigns and Websites are my favorite things in Active Campaign. I simply love creating a new automation to nurture my potential customers. Its easy to use, absolutely logical and you can do EVERYTHING within the automation. I like the handling of the contacts, the overview.

Inconvénients

I would love a better design editor, in which you can design some fancy influencer style emails. Thats a little pain everytime I design an email.

Alternatives envisagées 

GetResponse

Pourquoi choisir ActiveCampaign 

Because active campaign is more intuitive and I get more for my money

Logiciel antérieur 

Flodesk et Mailchimp

Pourquoi passer à ActiveCampaign

As I said I think active Campaign has everything I wanted in an email marketing tool

Avantages

I like the overall ease of use with the product. I also like how it can be linked to other software that we use and how it talks to each other as it saves me hours of time whereas before this was a manual process I had to complete.

Inconvénients

I would love to see a Wix plug in so that details from my sales store are pulled into AC. I am currently having to link AC to my payment provider to get the details in but this payment provider is due to change.

Alternatives envisagées 

HubSpot Marketing Hub

Pourquoi choisir ActiveCampaign 

They make several changes to the software and I did not get on with it. Also account kept being locked for apparent breaches of regulation and this would happen even when I had not sent any messages etc.

Pourquoi passer à ActiveCampaign

The functionality was not as good and it was overpriced for what people who I know who use it say they get.

Avantages

I've been using Active Campaign since 2017 on dozens of projects for myself, my employers, and my clients. The platform is flexible and works with so many other platforms, it's become my go to marketing hub.

Inconvénients

I can't think of any cons for this product. In the 6 years that I've been using it, it has easily handled any task I've needed to complete, the interface is intuitive and currently I'm able to set it and forget it, knowing that everything is functioning properly.

Avantages

Active Campaign has been really helpful in allowing me to set up an automated email service that can be accurately tailores to respond to people dependant on their actions/inactions. It has removed my need for dedicating any ongoing administrative work hours to this.

Inconvénients

As this is a not for profit venture that provides a free service, it is costing me more than I would like it to. Learning how to use it effectively is also a bit of a steep learning curve.

Avantages

I love that it’s easy to use. You can send out newsletter or offers

Inconvénients

It’s sometimes hard to find what I need to do but customer service is outstanding if I’m unsure where to find what I want to do they help out in minutes over the chat.

Alternatives envisagées 

MailerLite

Pourquoi choisir ActiveCampaign 

I didn’t like using mail chimp and people weren’t always getting the emails that had paid for products .

Logiciel antérieur 

Mailchimp

Pourquoi passer à ActiveCampaign

It had good reviews and was recommended

Avantages

What I loved about this product is the email open rates and analytics.

Inconvénients

The user interface is not newbie friendly but with a little bit of patience anybody can use Active Campaign.

Avantages

ActiveCampaign is crazy powerful and has so many features that make it a fabulous selection for email marketing software. I've used a few different email marketing programs and definitely think ActiveCampaign is the best - the tagging features are way superior to a lot of the entry level offerings and the automations are fantastic. On top of this, the service is brilliant and I feel confident in the team's ability to help me with any issues I'm experiencing.

Inconvénients

Because it is so powerful, it can be a little confusing to new users who aren't tech-savvy. There is plenty of education though, so I do believe it is worth pursuing.

Alternatives envisagées 

ConvertKit, Drip et Mad Mimi

Pourquoi choisir ActiveCampaign 

Mailchimp's automation and tagging options weren't sophisticated enough for my needs.

Logiciel antérieur 

Mailchimp

Pourquoi passer à ActiveCampaign

The pricing was far better for what was available and I had real life recommendations from other users.

Avantages

This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript.

They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom replacement, but if you're not familiar with Intercom you'd be over the moon with this.

The email automations are hands-down the best aspect of ActiveCampaign.

The automations & workflows are visual-based & made it incredibly easy & user friendly for a once-newly-christened marketer unfamiliar with sequences. There's even a set of 'cookbooks' that are pre-built templates in case you were like me & didn't know where to start.

Inconvénients

The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email.

It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor.

The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).

Avantages

I love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.

Inconvénients

I guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.

Alternatives envisagées 

Kartra

Pourquoi choisir ActiveCampaign 

This is for a client. We did because the previous software provider was charging a bit higher but features are less. We feel it wasn't at par with the value my client was paying.

Logiciel antérieur 

ConvertKit

Pourquoi passer à ActiveCampaign

Aside from AC's powerful features, it was the discount we got on top of the 50% off for 3 months that sealed the deal!