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Hotjar est une plateforme de gestion de l'expérience client basée sur le cloud, conçue pour aider les entreprises, petites ou grandes, à suivre et à analyser les actions de clic, de touche ou de défilement des visiteurs sur le...
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- Secteur d'activité : Biens de consommation
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
HotJar is an awesome tool for studying websites and optimizing!
Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.
Avantages
At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!
Inconvénients
There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.
Réponse de Hotjar
Hey Akande,
Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)
It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.
Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)
All best,
Alex

- Secteur d'activité : Vente au détail
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
I can't imagine how you do CRO without Hotjar
We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process.
Avantages
It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.
Inconvénients
There is little we don't like about Hotjar. It just works (and it is easy to use).
Alternatives envisagées
SmartlookPourquoi passer à Hotjar
Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook.
- Secteur d'activité : Loisirs, voyage et tourisme
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Great little tool for starting your UX research
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
Avantages
Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.
Inconvénients
Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.
Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.
Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.
Heatmaps are still very simple with no ability of segmenting the data.
I can't complain for the really accessible prices they have been able to maintain though!
Réponse de Hotjar
Hey Ioana!
Thanks so much for leaving this review and sharing your thoughts on Hotjar.
Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.
There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!
All best,
Alex
Les meilleures alternatives à Hotjar
- Secteur d'activité : Vente au détail
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
Good heatmap system
Avantages
I really love the recordings that you can do! Highly recommended for website optimization.
Inconvénients
Sometimes there is to many features so it is hard to find what you want. And there is always a worry about performance of our site.
- Secteur d'activité : Médias en ligne
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Great UX/CRO Tool for the Price
I think overall Horjar is a great tool for small to medium-sized businesses. For the price, it has a number of great features to start user testing and CRO. As a marketer (not technically inclined whatsoever), it's also pretty easy to set up and use.
Avantages
The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content.
Inconvénients
Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for.

- Secteur d'activité : Logistique et chaîne d'approvisionnement
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Excelent but a little expensive
Very great experience, but with the actualization the manual heatmaps are off :(
Avantages
The heatmaps and recording are so critical to create a UX centered product in all the organization
Inconvénients
The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions
Alternatives envisagées
Lucky OrangePourquoi passer à Hotjar
Because of widgets and features to add conditionals- Secteur d'activité : Mode et vêtements
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Track Customer Engagement
Avantages
Hotjar is great for seeing which pages my customers interact with the most & how long they stay on those pages.
Inconvénients
It's a little pricey just for the heatmap feature.
- Secteur d'activité : Vente au détail
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Heatmaps are just the best
Avantages
Really good and a lot of insights which is really helpful to understand our website
Inconvénients
Can be hard to setup, there is a lot to understand before using it.
- Secteur d'activité : Internet
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
Best tool of its kind in the market
Avantages
Easy to implement, good quality features. Everything works as you expect it.
Inconvénients
Nothing really, it's a good product. Would use again.
- Secteur d'activité : Automobile
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les mois pendant plus d'un an
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Provenance de l'avis
The heatmaps are awesome how you can see everything
Avantages
I love how it is shown the heatmaps, it helps a lot to change some pages
Inconvénients
nothing I do not like, they give a lot of information about how users flows over the page
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
Hotjar is a platform for getting feedback from website visitors.
Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.
Avantages
Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved.
I also noticed that I don't have to worry about paying for a plan that works for everyone but doesn't fit my needs. Instead, it has different plans for people, businesses, and government agencies. This makes sure that I only pay for the features I want. Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. Meanwhile, businesses will pay based on how many times their pages are looked at every day. The agency plans, on the other hand, give you a single account that can be used for multiple client sites.
Inconvénients
Prices could be better for new companies.
Some things need to be worked on more.
There should be ways to record multiple sessions at once in different parts of the site.
- Secteur d'activité : Art/artisanat
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Most Recommended Product
Avantages
User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.
Inconvénients
Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
There's really now substitute for sticky UX problems.
When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it *shrug emoji*.
Avantages
Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable.
Inconvénients
Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website).
Réponse de Hotjar
Hi Ian,
Thanks for your review! We're pleased to hear that you are finding great value in Hotjar.
From its very first day, Hotjar was designed with privacy of the end user in mind. If you want to find out more on Hotjar's approach to privacy please read this blogpost.
https://www.hotjar.com/blog/our-approach-to-privacy-2019-and-beyond/
b/r
Denis

- Secteur d'activité : Services aux consommateurs
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Best Analytics Software
We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!
Avantages
We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.
Inconvénients
I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.
- Secteur d'activité : Services financiers
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Must Have for landing Pages
Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.
Avantages
Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react.
Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge.
it's just one of those tools that you need if you want to build new landing pages and help them convert.
Inconvénients
The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.
Réponse de Hotjar
Hey Jeffrey,
Thanks so much for reviewing Hotjar! We love feedback and it's great to hear you consider our tool an essential part of landing page optimization!
Sorry to hear you've had a problem with Recordings. Feel free to reach out to [email protected] and someone will be able to take a look into the issue.
Best,
Kayleigh
- Secteur d'activité : Vente en gros
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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Provenance de l'avis
Hotjar is our favorite analysis software
Overall experience is positive - I would recommend to others.
Avantages
Hotjar has many great features we use daily. We most use Hotjar to evaluate the customer traffic, tendencies/behavior, and surveying. Hotjar is an important tool for us in understanding our customers needs and actions so we can improve and provide a better experience.
Inconvénients
The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics.

- Secteur d'activité : Produits alimentaires
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
One of the best
Avantages
Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR.
Inconvénients
There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used.
Alternatives envisagées
Smartlook- Secteur d'activité : Meubles
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les mois pendant plus d'un an
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Provenance de l'avis
Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.
We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience
Avantages
Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.
Inconvénients
There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Hotjar Review
Great. It's an absolute must at our agency and allows us to offer an additional layer of depth when working with clients.
Avantages
Hotjar has enabled us to tremendously increase our clients' website user experience in additional to overall conversion rate. Using Hotjar, we're able to see detailed heat mapping of where users are clicking that allows us to make strategist decisions involving website design.
Inconvénients
Hotjar at times will freeze and not be able to serve the heat map properly. Usually, a refresh or something similar will fix this.
Réponse de Hotjar
Thank you, Andrew! We're glad to hear that Hotjar has been useful to your team and your clients. PS: if you experience repeated issues with heatmaps, reach out to our support team and let us know so they can look into it for you!
- Secteur d'activité : Produits pharmaceutiques
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
This tool is simply extraordinary for providing excellent UX to visitors of website
Avantages
Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.
Inconvénients
Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
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Provenance de l'avis
Best option for a heatmap tool
Avantages
Even that the tool doesn't replace any BI team, it could be improve a site without technical people dedicated. Helps you to understand your users and increase the CR. it has more features but it's still the best solution in heatmap site.
Inconvénients
Finding time to analyze all the data and apply the insights.
- Secteur d'activité : Construction
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé Autre pendant plus de deux ans
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Provenance de l'avis
Helps Us Understand What Web Content is Most Relevant to Visitors
The software has been valuable and insightful as we use the information we are gathering from Hotjar to perform updates to our website content.
Avantages
Hotjar provides accurate information via features such as heat mapping to pinpoint the most relevant content on our website. With the software, we've been able to discern what content we should provide more of that is of interest to our visitors.
Inconvénients
Not too impressed with customer support. I called as we initially had some issue with embedding the coding to run the software on our website. Waited for quite a while to speak to a customer rep and even after being walked through the process to embed the code over the phone, the coding was not put on our site correctly.
Réponse de Hotjar
Hey there,
Thanks for leaving a review for Hotjar and glad to hear you're getting useful, accurate insight from it.
I'm sorry, however, to hear you've experienced issues with customer support. We pride ourselves on being efficient and helpful and if we let you down I apologize on behalf of the entire team. Reach out to [email protected] again if you ever need help.
- Secteur d'activité : Appareils médicaux
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Great Way to Track Website Activity!
Overall great experience! Really helps us see the functionality of our website through the eyes of the user.
Avantages
Kind of crazy there's a service that exists that literally captures video of the user's time on your website! It's like a video recording of each session. We can see exactly where the mouse goes, and which landing pages they're going to, and where they last are before leaving our site
Inconvénients
Wish the recording gave us more info on the user. I know that's probably a violation of privacy, but it would be cool! That way we could reach out to them directly to see if they had any questions or needed help finding the right product
- Secteur d'activité : Internet
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
User friendly and affordable
I've been using it for years now, I love it, it's affordable and very easy to implement on multiple websites as well.
Avantages
That it's simple and easy to use, implementation literally takes a minute. The great thing is that you have so many tools in one place, heatmaps, recordings, surveys and more.
Inconvénients
Sometimes when you generate a heatmap of a long page, the screenshot preview gets cut in the middle and you can't really see data of the lower parts.
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
Nothing Like Hotjar - Best To Track User Behavior
Avantages
Hotjar is something we were looking from very long time, my most favorite option in hotjar is heatmaps as it gives us the idea about which section of website is performing well and where we need to work. It help is to improve overall user experience
Inconvénients
Ok, as the things is in hotjar we were not able to create funnel in Angular website it doesn't read the form data in it.