Avis clients sur Klaviyo

Avantages

Simple et intuitif, Klaviyo est mon outil de gestion d'emailing depuis des années. Optimisé Shopify, c'est l'outil parfait dont j'avais besoin. Facile à appréhender, meme les collaborateurs les plus novices peuvent rapidement le prendre en main.

Inconvénients

La partie créa mériteraient d'être plus développée : template, choix de typo, etc.

Avantages

Klaviyo est pratique à utiliser, se connecte facilement à un site Shopify et surtout permet de personnaliser énormément le parcours d'achat et de personnaliser les envois d'emails en fonction de leurs achats (nombre d'achat, montant dépensé, temps écoulé depuis la dernière commande...).

Inconvénients

Le prix est élevé par rapport à la concurrence, mais c'est néanmoins un bon choix

Alternatives envisagées 

Brevo

Pourquoi passer à Klaviyo

Plus de personnalisations et d'options possibles, et recommandé par une connaissance

Avantages

La facilité à créer les campagnes et les flows.

Inconvénients

La limite de possibilité de mise en page

Avantages

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Inconvénients

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

Alternatives envisagées 

ConvertKit et Drip

Pourquoi choisir Klaviyo 

There are annoying bugs in Mailchimp or missing features which Klaviyo does beautifully. Most of those issues are related to emails within a drip (flow in Klaviyo). Rearranging the order of emails, reusing blocks from one email in another one without recreating from scratch, creating multiple branches within a drip based on subscriber criteria, A/B testing your emails in a drip, all those are critical and only in Klaviyo.

Pourquoi passer à Klaviyo

I heard good things about it from others, seemed more versatile and matched to our needs.

Avantages

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Inconvénients

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

Alternatives envisagées 

Brevo

Pourquoi choisir Klaviyo 

For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

Pourquoi passer à Klaviyo

Klaviyo is more focused on e-commerce which is my primary focus.

Avantages

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Inconvénients

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Avantages

Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc.

Inconvénients

Css editor is okay but would need additional software or programming skills to make high class emails.

Alternatives envisagées 

Omnisend et HubSpot CRM

Pourquoi choisir Klaviyo 

Better automation features, better integrations with commerce platforms.

Pourquoi passer à Klaviyo

Pricing and it suited better for our mid-sized company.

Avantages

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Inconvénients

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Avantages

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Inconvénients

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Avantages

Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies

Inconvénients

Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.

Avantages

The campaign flow is the best part of this app. You can automate when the emails are sent basis the action taken by your users and even their responses. There are numerous pre existing flows which will definitely fit your use case or even if they don't, there are many thirds party developers who provide flows. You can even build your own flows from scratch.

Inconvénients

Its expensive, considering that they position themselves as the go to email automation app for e commerce sites, you are sure to fall in their highest pricing tier which is again not sufficient with just 15000 emails per month.

Alternatives envisagées 

Brevo

Pourquoi passer à Klaviyo

Because of their email templates and automation flows.

Avantages

Klaviyo is a great base to automate customer contact over email, SMS, in-app notifications, and on the internet.

Inconvénients

Klaviyo's only downfall is when it came to email deliverability. Emails would bounce when sent from Klaviyo which caused some issues. This is not a major issue though.

Avantages

Easy integration and set up process. I was able to get up an running in under 2 hours. They have a ton of prebuilt flows and automations to get the most bang for you dollar. Their support team is super helpful.

Inconvénients

The UI takes a few a minutes to get used to, but this is the case with most softwares.

Avantages

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Inconvénients

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Avantages

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Inconvénients

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.

I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Avantages

Klaviyo is an intuitive software for email list management and content creation that provides helpful analytics and suggestions for improvement. t integrates easily with Shopify. Live trainings with their team are helpful, and their support team for any inquiries makes for a great experience all around.

Inconvénients

When integrating with Shopify at first, it can be difficult to track where emails are going out - through flows or directly through Shopify. We still have issues with some of this. Some of the training information is hard to implement when you are a company that does not introduce new products often or that has high-cost products.

Avantages

It is very easy to create unique customer lists and segments with Klaviyo, this makes appropriately targeting customers a breeze!

Inconvénients

The analytics dashboards can be a little hard to read at times. Klaviyo offers lots of different insights to view and sorting them takes a bit of learning.

Avantages

What I like the most about the Klaviyo Platform is the ability to understand user journeys and tie that directly to business objectives.

Inconvénients

It has a few quirks, like the dashboard not loading when you have a large amount of data but you can still export to a CSV file.

Alternatives envisagées 

Omnisend

Pourquoi choisir Klaviyo 

I needed a more robust platform.

Pourquoi passer à Klaviyo

Better features

Avantages

I loved the feature of sending sms to my costumers at my drop shipping store. Its really easy and simple to use. Also I increased my conversions by 23% only by email marketing

Inconvénients

Really have not much to say about what I liked the least about this software because it. helped me out a lot for my drop shipping store.

Avantages

Klaviyo integrates very easily with so many platforms. It's easy to use and has great segmentation tools.

Inconvénients

SMS is not great. They recently rebranded which completely throws me off with their new color choice. I almost felt like the rebrand was a way to cover up a whole lot of changes that they didn't want people to notice.

Alternatives envisagées 

Omnisend

Avantages

Ability to create more personalized emails based on how user is interacting with our website and purchase history. Great integrations with many eCommerce platforms.

Inconvénients

If you are using a custom ecommerce platform with Java or .Net, there are no SDK's available for the integrations. The documentation for their REST API's is confusing. Ability to create and manage transactional email templates is clunky.

Alternatives envisagées 

Salesforce Marketing Cloud

Logiciel antérieur 

Campaign Monitor

Avantages

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Inconvénients

They could make pricing a little more advantageous for their clients.

Avantages

It's extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.

Inconvénients

Aside from being very user-friendly on most fronts, building out email flows is a different story. This tends to be a time consuming process that is not as straightforward as it could be.

Avantages

It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs.

Inconvénients

Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason.

Alternatives envisagées 

Salesforce Marketing Cloud, Brevo et Mailjet

Pourquoi choisir Klaviyo 

We needed a better tool.

Pourquoi passer à Klaviyo

A combination of price and competence.

Avantages

Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for.

Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus.

Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.

Inconvénients

The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.

Alternatives envisagées 

GetResponse