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MailerLite est une solution d'e-mail marketing basée sur le cloud. Parmi ses principales fonctionnalités figurent le reporting sur les campagnes, l'automatisation des e-mails, la gestion des listes d'abonnés et le suivi des...
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- Secteur d'activité : Affaires internationales
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
MailerLite Essentials
Alors, MailerLite nous a permis dans notre entreprise de pouvoir créer, envoyer et suivre nos campagnes par courriel. Il nous a également permis via ses fonctionnalités de marketing automatisé, de procéder a l'envoi d'e-mails de bienvenue, de rappels de panier abandonné, et bien plus encore. C'est un outil très important pour nous.
Avantages
Déja, MailerLite est une plateforme très facile d'utilisation avec une interface impressionnable qui nous a permis de créer le plus rapidement possible nos campagnes par courriel. Alors en parlant des fonctionnalités, MailerLite mets a la disposition de ses utilisateurs, une gamme très diversifiée d'options de personnalisation. De plus les tarifs de MailerLite sont très accostable au regard des ses concurrents directs,avec une option gratuite pour les utilisateurs ayant moins de 1000 abonnés et des plans payants à partir de 10 $ par mois pour les utilisateurs ayant jusqu'à 2500 abonnés.
Inconvénients
Comme inconvenients, MailerLite impose des limites sur le nombre d'abonnés que nous pouvons avoir sur notre liste de diffusion en fonction du tarif.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant Essai gratuit
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Provenance de l'avis
MailerLite
Mauvaise expérience
Avantages
Le produit m'a semblé difficile d'utilisation en tout cas
Inconvénients
La delivrabilité des emails pas garantir à 100%

- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
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Provenance de l'avis
critique de l'application mailerlite
Avantages
la fonctionnalité de gestion de emails incluse dans le logiciels qui gères les emails tracking et le suivi
Inconvénients
le logiciel est assez lent a exécuter et donc le travail devient un peu compliqué avec mais a part ca il n'y a rien d'autre a signaler
Les meilleures alternatives à MailerLite
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
I loooooooooooove Mailerlite
J'utilise Mailerlite pour la newsletter et j'aime toutes les fonctionnalités offertes et leur design.
Avantages
J'aime tout : les nombreuses fonctionnalités, le prix, le support client qui répond très vite et qui est très aimable.
Inconvénients
Je suis triste depuis que ce n'est plus en français.
Réponse de MailerLite
Awh, don't be sad Valerie - we're trying to do our best to make sure everyone is able to be part of our community. Maybe in the feature this is something we can focus on again.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant Essai gratuit
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Provenance de l'avis
Recommandations +++
Simple
Avantages
L’organisation général, présentation, simple, grand public
Inconvénients
Rentre souvent dans les indésirables. Et templates linimum
Réponse de MailerLite
Thank you for the review, Maude.
- Secteur d'activité : Animation
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
Un outil facile pour promouvoir des projets d'intérêt général auprès de différents publics
Mailerlite a un service de conseil très efficace.
Avantages
Un outil facile d'utilisation, sûr et dont le résultat plait. Les statistiques sont très utiles.
Inconvénients
Je ne vois pas d'inconvénients majeurs. S'il y a eu souci , la structure a pu trouver une solution qui me convenait.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
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Provenance de l'avis
Amazing
Avantages
Ils sont parfaits, surtout le service apres vente
Inconvénients
Le service est bon, quelques lenteur de temps en temps

- Secteur d'activité : Design
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
I've been using MailerLite for business for years!!
I've been using MailerLite for my business for years. It has served all of my email marketing needs and lead generation leads. I've seen other platforms, however I have chosen to stick with MailerLite because it is easy to use and the support is great, and the platform has stayed consistent and serves me well in my business.
The free version offers so much for new business owners to get started. MailerLite is a fully comprehensive email marketing platform.
Avantages
Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead generation and for capturing contact information.
I use this platform for email automations when people subscribe to my freebie. I also use it for sending beautifully designed emails - there are many customization options. I like using the landing page feature for my freebie offer as well. On my contact page, I've embedded a MailerLite form to capture contact information for my leads.
MailerLite makes it easy for me to gather email addresses, send out campaigns, and monitor engagement.
Inconvénients
I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.
Réponse de MailerLite
Thanks a bunch for sharing your experience with us. We're also happy to hear your feedback on how we can improve.
- Secteur d'activité : Hôtellerie
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Effortless let's me grow my email list
My experience with maiterlite compared with other email marketing tools was it's easy of use for both setting up campaigns, data collection & customising templates. It was more intuitive and easy to find what you need and create what you want.
Avantages
The drag and drop feature for creating email templates is simple to use. Also the personalisation of campaigns and ability to brand communication is essential. From the beginning I found it incredibly easy to set up and get going with email marketing. The free version gives enough to get you going and sets your email marketing off to a strong start.
Inconvénients
It would be great if the was more integrations with other apps and systems to create a more automated approach and save time.
- Secteur d'activité : Loisirs, voyage et tourisme
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
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Provenance de l'avis
Horrible experience and Customer support
Avantages
Initial sales pitch and price, but that's all
Inconvénients
We moved over to ML mainly because of their storage plan for the Advansed package. We spent a month moving over a website as well as lots of landing pages. We imported contact lists from previous platform we used: all cleaned up in regards to bounces and unsubscribes. When we went ahead with a small campaign to newsletter subscribers (previously low bounce rate), we found suddenly that our whole account was suspended!! We were not contacted to clarify or discuss. Our supposed 24/7 support was removed, all landings and website were down. It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only mailing campaign was triggered as spam due to high bounce rate. But all our landing pages/websites were still down, and this resulted in issues with our users not being able to navigate around our sites. We have now cancelled our account, moved back to previous platform. Not had any mail from ML saying they are sorry the way this was handed, no refund due to their policies. Anyway; keep the money! Be warned; demo account looks good, pricing as well, but service and support is non exciting!
- Secteur d'activité : Fabrication électrique/électronique
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
2+ years on the platform
We are using MailerLite for Landing Pages and Email Campaigns with a little automation and so far everything has been working great. We have no issues with blocked emails or spam complaints/blacklisting. Support is great and very fast.
Avantages
Easy to use, plenty of campaign templates to choose from. I like the workflow and the interface in Mailerlite. It's minimalist but I have yet to found a feature I needed and couldn't find.
Inconvénients
Form deployment wasn't as easy as I thought (WordPress) but it eventually worked and after doing it once or twice I feel like it's straightforward.
- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
Best in email marketing and automation platform.
Overall, MailerLite is a popular choice for small to medium-sized businesses looking for an affordable and user-friendly email marketing platform with automation capabilities. It offers a range of features to help businesses effectively engage with their subscribers and grow their email marketing campaigns.
Avantages
User-Friendly Interface: MailerLite provides a simple and intuitive interface that is easy to navigate, making it accessible for users of all skill levels. The drag-and-drop editor allows you to create professional-looking emails and landing pages without requiring extensive design or coding knowledge.Cost-Effective: MailerLite offers a free plan that allows you to send emails to a limited number of subscribers. Even their paid plans are competitively priced compared to other email marketing platforms, making it a cost-effective solution, especially for small businesses and startups.
Inconvénients
Integrations: MailerLite integrates with popular third-party tools and platforms, including e-commerce platforms, content management systems, and CRM systems. Integrations enable seamless data transfer and help you streamline your marketing processes.Reporting and Analytics: MailerLite provides comprehensive reports and analytics to track the performance of your email campaigns. You can monitor open rates, click-through rates, subscriber growth, and other key metrics to evaluate the effectiveness of your campaigns and make data-driven decisions.
- Secteur d'activité : Rédaction et correction
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
Simple To Use, Great Pricing
Easy to use, integrates with everything we need it to, and fair pricing.
Avantages
I like that the free tier has allowed us to get started for free, and then upgrade our subscription as our business has grown.
Inconvénients
They use slightly different terms for everything than the previous tool we used.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Thanks so much to the team, specially to [sensitive content hidden]
Thanks so much to the team, specially to [sensitive content hidden]. She wanted to help me all the time
Avantages
The best is thee support team and the high quality funtions for good price
Inconvénients
All of us can improve. Maybe I would improve the open rate, so less mails fall into spam
- Secteur d'activité : Édition
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les mois pendant plus d'un an
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Provenance de l'avis
Email marketing on a budget
The cost and ease of use made it a good experience to use Mailerlite. I eventually moved on to another service but it is great when you are just getting started
Avantages
MailerLite is an exceptional email marketing platform with an intuitive drag-and-drop builder, affordable pricing and powerful automation features. Perfect for small businesses working on personalized campaigns. Highly recommended!
Inconvénients
MailerLite could improve its template selection, which feels limited compared to competitors. Also integrating with some third-party apps can be challenging
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
Email Marketing Platform with various features and benefits
If you are looking for some email marketing platform but not going deep down into advanced feature, than mailerlite is best for you with affordable pricing.
Avantages
Mailerlite is very affordable, especially for small businesses and also they have a free plan. It also offers a drag-and-drop email editor, making it easy for marketers to design mail templates.
Inconvénients
It does not give you much-advanced features. Any customization beyond drag and drop needs knowledge of HTML. I'm a little bit reluctant about its deliverability part.
- Secteur d'activité : Cabinets médicaux
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les mois pendant plus de deux ans
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Provenance de l'avis
Great value for money
Avantages
It has many useful features and the free version will offer enough for most users
Inconvénients
Sometimes the web app is a bit glitchy, but refreshing the page will fix that
- Secteur d'activité : Santé, bien-être et fitness
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant 1 à 5 mois
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Provenance de l'avis
Excellent Product
Ease of use and cost too had me from the very beginning. I love the app and can check my metrics quickly all day long.
Avantages
I have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!
Inconvénients
Once I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.
Réponse de MailerLite
Hey Kathie, we got you covered. Just have a look at this article that might help you set up some handy notifications.
https://www.mailerlite.com/help/how-to-get-a-notification-when-someone-joins-your-email-list-or-group
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
MailerLite is the Chick-fil-a of the online space
Best experience ever. Seriously.
Avantages
Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features. But what really impresses me, time and again, is the customer service. No one likes it when stuff glitches or they run into an issue, but I can say with 100% sincerity and honesty that I actually LOOK FORWARD to interacting with the MailerLite customer service team. They are quick to respond, easy to understand (not sure if they're all native English speakers, but they sure come across as such), clear in their instruction, and seemingly always in a good mood. It doesn't matter how frustrated I am with whatever issue I'm experiencing, I always leave a MailerLite customer service exchange with a smile on my face.
Inconvénients
Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé toutes les semaines pendant plus d'un an
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Provenance de l'avis
With MailerLite, your email marketing will
The overall experience with MailerLite is very, very smooth. Especially after using a variety of other mailing platforms, who sometimes have a difficult setup process.
Avantages
The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.
Inconvénients
If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.
Alternatives envisagées
ConvertKitPourquoi choisir MailerLite
I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)Pourquoi passer à MailerLite
I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
An excellent service.
Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms, and works very well. To make the experience even better, there is a friendly and knowledgeable support team to assist you quickly and conveniently should you need any questions answered.
Avantages
It is easy to work with, and integrates well with most popular platforms.
Inconvénients
The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.
- Secteur d'activité : Construction
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant plus de deux ans
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Provenance de l'avis
A great mailing software for business newsletters and automation
My overall experience has been pretty great. I have two mailing lists for two different business ventures. One with 700 people on my list, and one with 7,000.
MailerLite works fantastic whether you're on the free or paid plan. The only difference is (for how I use it), you can't use automated sequences on the free plan.
I have very few complaints about the software.
Avantages
I love how easy it is to use. It's a beautiful dashboard that's easily navigated. The WYSIWYG editor is super sleek. From adding new subscribers to setting up complex automations, it's all really simple.
Inconvénients
Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead.
If I refresh the page, the problem goes away.
Alternatives envisagées
ConvertKitPourquoi choisir MailerLite
Mailchimp is a bit more complicated to in setup and in automations. Plus its pricing is outrageous. Like, ridiculously outrageous. MailerLite is super reasonable in price. I love it.Pourquoi passer à MailerLite
Price, mostly. But now that I've been a MailerLite user since 2018, I don't see myself ever needing to change.Réponse de MailerLite
Hey Trever,
Thank you! I loved to read your review of MailerLite and yes, our web design is super sleek ;)
Don't hesitate to contact us for anything you need - we are always there for you.
Irene
- Secteur d'activité : E-learning
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant plus de deux ans
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Provenance de l'avis
Mailerlite is THE BEST marketing tool for solopreneurs who want powerful+userfriendly...
Excellent.
Avantages
I am LOVING the new Mailerlite!Please send my praise to the product development team and the support team:You provide an amazing service!There are 3 critical reasons I want to stay with Mailerlite and recommend it to all my colleagues:The new advanced functions are much needed and on point, the ease of use, and the amazing customer support – at a reasonable price for a solopreneur.
Inconvénients
When the new Mailerlite was launched, the migration functionality from the old to the new version took months to come. So I ended up having to do a lot of the migration manually, which was time-consuming. And in that time I paid for 2 subscriptions. I think this launch could have been organized better. But this is the only con I have, and now it's over. Because of all the Pros, I am still a happy Mailerlite user. I do think they deliver on the value, so I can look through my fingers with this hiccup.
Pourquoi choisir MailerLite
Mailerlite had more advanced options on the free level when I was just starting out. Automation was key here.Also: Mailerlite is way more user-friendly and intuitive than any other email marketing service I've used.I've tried: Active Campaign, MailChimp, Podia, Kajabi, AWeber. (Even though it offers critical advanced options.)Pourquoi passer à MailerLite
Because I had an amazing experience with the free plan, so it was convenient just to stay with Mailerlite as I grew. It offers everything I need to grow. And is intuitive and has affordable, competitive pricing.- Secteur d'activité : Enseignement supérieur
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé Autre pendant plus d'un an
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Provenance de l'avis
Easy to use Email Campaign Builder
MailerLite is easy to use and their team has been very responsive. For example. when we had to upgrade our license as we had hit our subscriber count, last minute, on a Friday, I was stressing! They got our license updated quickly so I could get my time sensitive email out on time.
Avantages
This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.
Inconvénients
I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.
- Secteur d'activité : Arts de la scène
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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Provenance de l'avis
All very good, once I got going
Overall, I like the company and the platform. It's not as slick as some of the others I've seen, but I believe it's a great value and gets the job done. I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.
Avantages
It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!
Inconvénients
I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.