Logiciels d'analyse marketing

Wrike est une plateforme cloud de gestion de projet pour les équipes de plus de 20 personnes, adaptée aux grandes entreprises et aux PME. Elle prend en charge le travail à distance pour diverses équipes. Cette solution est... En savoir plus

BetterMetrics is a marketing reporting automation solution that enables digital marketers to gather and aggregate all their PPC data in a centralized location. Using the integration with Google, Sheets, Data Studio, Big Query,... En savoir plus

Smartlook est une solution d'analytics quantitative basée sur cloud et sur mobile qui aide les entreprises de toutes tailles avec le comportement et les idées des utilisateurs. Smartlook répond aux questions "quoi" et "pourquoi"... En savoir plus

Dreamdata is a cloud-based platform for marketing and revenue attribution. The solution allows businesses to track and analyze how certain activities are impacting revenue, how individual channels are performing and what is... En savoir plus

Adverity est une solution de BI (Business Intelligence) qui aide les marques et agences à communiquer et à gérer leurs sources de données au sein d'une plateforme unique. Adverity propose trois modules : Adverity Datatap,... En savoir plus

Funnel Dashboards & Reports est un logiciel cloud d'analyse marketing et de reporting destiné aux annonceurs en ligne et aux entreprises d'e-commerce. Le logiciel collecte automatiquement les données provenant de toutes les... En savoir plus

BEYABLE est une solution de marketing prédictif qui aide les entreprises des secteurs du commerce de détail, du voyage et d'autres secteurs à mettre en œuvre une stratégie de relation client et à gérer les abandons de sites. Les... En savoir plus

ActiveDEMAND est une solution cloud de marketing automation qui s'adresse aux agences marketing en vue de les aider à créer et à gérer leurs campagnes marketing. La solution comprend des fonctionnalités de marketing automation... En savoir plus

Sprout Social est une solution cloud de gestion des réseaux sociaux qui s'adresse aux entreprises de toutes envergures afin de les aider à gérer les interactions avec leur audience et leurs routines marketing. Parmi les... En savoir plus

monday.com, une plateforme primée de gestion de projet et de collaboration, aide les équipes à planifier et à mettre en œuvre des projets complexes de manière efficace et collaborative, afin d'atteindre leurs objectifs en temps... En savoir plus

Hotjar est une plateforme de gestion de l'expérience client basée sur le cloud, conçue pour aider les entreprises, petites ou grandes, à suivre et à analyser les actions de clic, de touche ou de défilement des visiteurs sur le... En savoir plus

Keatext est une plateforme cloud d'analyse de retour et d'expérience client basée sur l'IA conçue pour les moyennes et grandes entreprises. L'outil d'analyse robuste apporte de la clarté sur les opinions non structurées des... En savoir plus

Oribi is a cloud-based journey mapping solution that provides marketing agencies and eCommerce businesses with analytical tools to monitor visitors' behavior across various digital channels. Businesses can view key metrics,... En savoir plus

Maropost is a cloud-based marketing solution enabling marketing teams to strategically engage with their audience through marketing automation and analytics. It has proved to be successful for businesses of all sizes across... En savoir plus

Odyssey Attribution is a cloud-based marketing attribution platform that integrates with Google Analytics to provide businesses with insight into the performance of their marketing channels. The solution offers features including... En savoir plus

Verfacto is a marketing analytics solution that helps businesses in fashion, personal care, electronics, fintech, and healthcare predict product performance by monitoring customer activities and behavior across eCommerce... En savoir plus

SegMetrics is a web-based marketing analytics software designed to help marketers across a variety of industries gain insights into lifetime revenue from various traffic sources, customer spending over years or months and leads... En savoir plus

N.Rich is a company established in Helsinki, Finland in 2016. It offers an ABM advertising platform that enables the display channel for B2B companies. You can use it to segment your target account list and deliver personalised... En savoir plus

HubSpot est une plateforme de croissance comptant parmi les leaders du marché. Plus de 52 000 clients à travers plus de 100 pays utilisent les services du logiciel primé de HubSpot, afin de transformer la manière dont ils... En savoir plus

Avec plus de 200 000 comptes payants et des millions d'utilisateurs, Hootsuite gère les médias sociaux des entreprises du monde entier, quelle que soit leur taille. Développez votre marque, renforcez les relations avec vos... En savoir plus

Tableau est une solution intégrée de BI (business intelligence) et d'analytique qui permet d'analyser les données commerciales clés et de générer des informations significatives. La solution aide les entreprises à collecter des... En savoir plus

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market... En savoir plus

Marketo Engage, part of Adobe Experience Cloud, offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that... En savoir plus

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and... En savoir plus

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. The... En savoir plus

Instapage is a cloud-based landing page platform designed for marketing agencies and teams in a wide range of industry verticals. The solution helps businesses ranging in size from small to large to create targeted post-click... En savoir plus

Moz Pro is a web-based, all-in-one SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization's website and its content. Keyword search and ranking can be monitored... En savoir plus

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning... En savoir plus

Klipfolio is a modern, lightweight business intelligence application used by thousands of business leaders and their teams to make better decisions with more confidence. Customers range from growing 25 person startups to... En savoir plus

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate... En savoir plus

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline... En savoir plus

ClicData is a business intelligence (BI) dashboard solution designed for use primarily by small and midsized businesses. The tool enables end users to create reports and dashboards. A drag-and-drop interface designed for ease... En savoir plus

Vendasta is an online white-label reputation management solution designed to help businesses manage reviews, monitor customer feedback and respond to reviews. Key features include review monitoring, local business listings,... En savoir plus

Docebo est une solution LMS (Learning Management System) dans le cloud qui vise à fournir des programmes de formation aux employés, partenaires et clients.  Docebo offre ses services à divers secteurs : informatique,... En savoir plus

AgencyAnalytics est une plateforme cloud de reporting qui permet aux utilisateurs de planifier, créer et personnaliser des rapports réguliers sur toutes les campagnes marketing. Les fonctionnalités clés d'AgencyAnalytics... En savoir plus

Yext Reviews est une solution cloud de gestion de la réputation qui aide les entreprises à maintenir une expérience client positive en surveillant les commentaires des clients et en y répondant. Ses principales fonctionnalités... En savoir plus

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and... En savoir plus

NinjaCat is a cloud-based pay-per-click (PPC) and search engine optimization (SEO) reporting platform. Designed for digital agencies, the software helps convert and retain clients through report generation, campaign management,... En savoir plus

Cyfe is a cloud-based all-in-one dashboard application for small to midsize businesses that enables users to monitor all marketing channels including SEO, SEM, email marketing, web analytics, social media and more. It supports a... En savoir plus

Meltwater is an online solution that provides media intelligence and social listening tools for enterprises. It offers real-time business insights to make better informed decisions. This software helps companies to measure,... En savoir plus

Crazy Egg is a user testing solution that helps businesses across education, eCommerce, retail and other industries conduct A/B tests and run marketing campaigns. The application enables marketing teams to analyze customers’... En savoir plus

Influence is a cloud-based social proof marketing solution that enables businesses to track various metrics like website traffic, customer activities, marketing trends and display it on websites using pop-ups. Enterprises can... En savoir plus

Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas... En savoir plus

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built... En savoir plus

Whatagraph is a cloud-based reporting solution designed to help organizations create and automate marketing reports using predefined templates and various data sources. The multi-user editing functionality allows team members to... En savoir plus

Birst, an Infor Company, is a web-based networked BI and analytics solution that connects insights from various teams and helps in making informed decisions. The tool enables decentralized users to augment the enterprise data... En savoir plus

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel... En savoir plus

WhatConverts is a cloud-based call tracking solution that enables businesses of all sizes to manage, track and record leads and calls across all marketing channels. Primary features include generating automated greetings,... En savoir plus

Madgicx is an omnichannel marketing platform designed to help solopreneurs and businesses of all sizes manage ad optimization through AI tags, creative insights, custom automation and campaign overviews. Key features include... En savoir plus

Xperience by Kentico is an integrated cloud-based content management system (CMS), e-commerce, and online marketing solution that helps businesses manage websites and customer experiences. Xperience's web content management... En savoir plus

Featuring G-Suite and GCP, Google Cloud is a platform that provides a reliable and easy-to-use set of solutions that can be used to tackle the toughest challenges in any type of industry. It provides secure storage options,... En savoir plus

Jungle Scout is the leading all-in-one platform for selling on Amazon. Jungle Scout’s powerful, data-driven technology helps entrepreneurs and brands build successful businesses on Amazon through product research, market... En savoir plus

NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement,... En savoir plus

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides... En savoir plus

Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery... En savoir plus

Chartio is a cloud-based business intelligence solution that provides founders, business teams, data analysts and product teams in an organization tools to manage day-to-day business operations. Chartio's tools provide users... En savoir plus

Percolate is a cloud-based content marketing solution for midsize and large companies. Primary features include content management, brand and channel management and social media management. It allows users to manage brand and... En savoir plus

Iterable est une plateforme de marketing automation qui fournit des fonctionnalités de gestion de campagne d'engagement des utilisateurs multicanaux basées sur des flux de travail dynamiques. Elle permet aux utilisateurs de créer... En savoir plus

SalesSeek is a cloud-based customer relationship management (CRM) solution suitable for small, midsize and large enterprises. Primary features include sales funnel management, contact management, marketing automation, email... En savoir plus

Izenda is a business intelligence (BI) platform that enables real-time data exploration and report creation. It is suited for software vendors and development teams in enterprises that need to embed BI and analytics functionality... En savoir plus

Veritone Attribute is an attribution platform for radio and TV broadcasters that provides a range of features including analytics, campaign management, custom attribution timespans, period-over-period comparisons, location... En savoir plus

Matomo (formerly Piwik) is a web analytics platform designed to help businesses view and evaluate user activities and engagement across websites using heatmaps, A/B testing, session recordings, goals tracking and more. The lets... En savoir plus

TrackMaven is a content analytics platform allowing users to benchmark, track and improve against competitors in digital marketing. It manages data and converts it into an asset for digital marketing. The platform helps in... En savoir plus

Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising... En savoir plus

SendX est un logiciel d'e-mail marketing intuitif, abordable et riche en fonctionnalités pour les spécialistes du marketing et les propriétaires d'entreprise. Il permet aux utilisateurs d'envoyer un nombre illimité de campagnes... En savoir plus

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels,... En savoir plus

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution,... En savoir plus

Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a... En savoir plus

CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features... En savoir plus

QuanticMind est une plateforme cloud de gestion marketing qui aide les entreprises de toutes tailles à gérer les campagnes PPC, le SEM (Search Engine Marketing) et les enchères automatisées. La plateforme utilise des algorithmes,... En savoir plus

Datorama by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. With an extensive library of marketing API... En savoir plus

Kissmetrics est une solution cloud d'engagement client et d'automatisation des campagnes par e-mail. Il aide les entreprises à mieux connaître les visiteurs de leur site Internet grâce à une analyse de leurs comportements. Conçu... En savoir plus

Terminus is an account-based software for efficient marketing and sales purposes that provides an end-to-end solution for prioritizing and identifying target accounts, activation of sales for targeted search, multi-channel... En savoir plus

Kapost is a cloud-based platform for managing content and campaigns. The solution assists users to share content within the organization. Key features include dashboard, custom reports and content collection. The solution is... En savoir plus

AnswerRocket is a search engine-based analytics and data visualization solution used by companies to receive complex analysis results in charts and graphs. The solution has a speech-to-text feature in which users can speak a... En savoir plus

OWOX offers business intelligence (BI) products to help consolidate, process, analyze and extract insights from data. OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery. Users can consolidate... En savoir plus

Skyword provides media companies, photographers, videographers, freelance writers and content marketers with solutions that enhance the marketing capabilities and customer conversion rate. This SEO-focused, flexible and intuitive... En savoir plus

AdStage is a cloud-based, cross-network automation and reporting solution which brings advertising data to a unified platform enabling marketers to analyze, visualize, optimize and report ad performance. The solution helps... En savoir plus

Plerdy is a cloud-based marketing solution that helps businesses manage processes for promoting online stores and websites using conversion rate optimization. Key features include competitor analysis, behavioral mapping,... En savoir plus

Hevo Data is a no-code data pipeline platform that helps you integrate, clean, enrich, and bring together data from multiple data sources to your data warehouse such as Redshift, BigQuery, and Snowflake in real-time. The platform... En savoir plus

BIME Analytics, a Zendesk company, provides cloud-based data analysis and dashboard tools. It caters to companies of all sizes, from startups to large organizations. BIME Analytics provides multiple connectors, both online and... En savoir plus

Phonexa Call Logic is a cloud-based solution that enables businesses to gain data insights into marketing calls and campaigns, improving return-on-investment (ROI). It allows users to capture caller demographics, analyze inbound... En savoir plus

Measured is a cloud-based attribution & media incrementality solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media... En savoir plus

Jebbit is a declared data platform that enables businesses to capture the most important customer data by creating interactive digital experiences. With a no-code design, users are able to build and design custom conversational... En savoir plus

BAZO is a sales support tool that helps businesses recognize website visitors. The platform tracks visitor behaviour and encourages them to leave contact details via automated popups. The analytics panel displays all the saved... En savoir plus

LeadBoxer a lead and customer data platform that gives you real-time information about companies and people that visit your website and or read your emails. As a result we turn anonymous web traffic into actionable data.... En savoir plus

DemandJump is a cloud-based solution that provides consumer insights and market intelligence to marketing teams of all sizes. This solution can be used to analyze competitor data, including organic search, paid ads, online... En savoir plus

Agency360 is a marketing analytics solution that helps businesses manage leads, advertisements and social media marketing operations. The application enables marketing agencies to track keywords, conduct website analytics and... En savoir plus

Reeport est une plateforme cloud d'analyse de données qui aide les entreprises de toutes tailles à automatiser la collecte de données provenant de sources multiples, à visualiser les performances via des représentations... En savoir plus

Surefire Local is a marketing platform built for small to midsize businesses in a variety of industries. Key features include reputation management, email marketing, lead management, search engine optimization, and live chat.... En savoir plus

Roivenue is an all-in-one marketing platform that helps businesses track the return on investment (ROI) of marketing campaigns. The application allows marketers to allocate marketing budgets, conduct web analytics, and generate... En savoir plus

Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer... En savoir plus

6sense is an account engagement platform that provides buyer journey insights to B2B organizations. It is designed to help sales, marketing, and customer success teams generate growth and revenue. This solution offers AI-driven... En savoir plus

Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting. Marketers can use Oracle... En savoir plus

Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing including leadership teams,... En savoir plus

AirPR is a cloud-based solution for content marketing and public relations management. Primarily catering to small to large enterprises, the software facilitates brand awareness and business impact, across digital channels, with... En savoir plus

Hive9 is a marketing performance management solution that enables businesses to measure the impact of marketing plans and monitor budgets or revenue performance on a centralized platform. Professionals can use the color-coding... En savoir plus

Ingenious Partner Marketing Platform est une suite cloud d'outils conçue pour aider les entreprises à gérer leurs partenariats stratégiques. La solution offre des fonctionnalités permettant de suivre les interactions avec les... En savoir plus

Mission Control is a leading Project Management and PSA Solution that allows you to connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and Gantt charts, organize work your... En savoir plus

ThoughtMetric is a marketing automation solution that enables eCommerce businesses to analyze and gain an overview of sales performance on a unified platform, allowing them to facilitate and improve the overall decision-making... En savoir plus